Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Asian brands have often struggled to develop quality images. The visual aspects of branding have received little attention on how they might be used to strengthen brand perceptions in Asia. Guidelines for designing visual brand stimuli are developed using evaluations of logos in China and Singapore. There is a significant relationship between design and the responses companies seek, including positive affect, perceptions of quality, recognition, consensus in meaning, and feng shui. How designs are perceived, and their effect on consumer responses, were similar between China and Singapore. Companies are encouraged to leverage design to strengthen their brands. In particular, they should select logo designs that are elaborate, natural, and harmonious as these created positive affect and quality perceptions, clear meaning, true recognition, and feng shui. Many of these relationships hold in the United Sates as well, implying that the visual aspects of brand strategies may accomplish companies' goals across international borders.     

Anonymous monotonic social welfare functions

This paper presents two results about preference domain conditions that deepen our understanding of anonymous and monotonic Arrovian social welfare functions (ASWFs). We characterize the class of anonymous and monotonic ASWFs on domains without Condorcet triples. This extends and generalizes an earlier characterization (as Generalized Majority Rules) by Moulin (Axioms of Cooperative Decision Making, Cambridge University Press, New York, 1988) for single-peaked domains. We also describe a domain where anonymous and monotonic ASWFs exist only when there are an odd number of agents. This is a counter-example to a claim by Muller (Int. Econ. Rev. 23 (1982) 609), who asserted that the existence of 3-person anonymous and monotonic ASWFs guaranteed the existence of n-person anonymous and monotonic ASWFs for any n>3. Both results build upon the integer programming approach to the study of ASWFs introduced in Sethuraman et al. (Math. Oper. Res. 28 (2003) 309).     

行为经济学视角下的社会保障理论演进

社会保障系统通过社会与个体的风险共担，增进了个人、家庭和社会的福利水平，对就业、消费、投资均有显著影响。过去社会保障理论侧重信息约束和跨期决策下的机制设计，通过政府干预来实现有效的风险和成本共担，进而有效化解社会成员所面临的各种风险。但这些干预机制有可能会对就业等产生负面影响。近年来，行为与实验经济学开始进入社会保障理论的研究，新的理论试图从理性约束视角来理解社会保障系统的性质及其影响，并提出了全新的助推机制的设计理念与思路。迄今的研究发现，干预机制和助推机制各有千秋，通过合理的互补与替代，能够更好地实现社会保障系统的有效运行。     

Gentrification in Hong Kong? Epistemology vs. Ontology

This article examines the transferability of the concept of gentrification away from its Anglo‐American heartland to the cities of Asia Pacific and specifically Hong Kong. An epistemological argument challenges such theoretical licence, claiming that conceptual overreach represents another example of Anglo‐American hegemony asserting the primacy of its concepts in other societies and cultures. Past research suggests that if gentrification exists in Asia Pacific cities it bears some definite regional specificities of urban form, state direction and, most surprising from a Western perspective, a potentially progressive dimension for some impacted residents. Closer examination of urban discourse in Hong Kong is conducted through analysis of English and Chinese language newspapers. In both instances, gentrification is barely used to describe the pervasive processes of urban redevelopment, which otherwise receive abundant coverage. Interviews with local housing experts confirm the marginality of gentrification in academic and public discourse, and the power of a local ideology that sees urban (re)development unproblematically as a means of upward social mobility. However, in the decade‐long housing bust after 1997, growing inequality has encouraged a nascent class analysis of the property market, an ontological awakening that may prove more favourable to the identification of gentrification in an Asia Pacific idiom.     

Chinese relationship management: a qualitative study of banking in New Zealand

This study investigates the relational factors and motivations of Chinese migrant consumers towards financial service providers in New Zealand. Using convergent interviews, a deeper understanding is developed of immigrants’ relational behaviour with service providers. These relationships with service providers are significantly influenced by traditional Chinese values and guanxi and relational embeddedness plays an important role in how they are developed. The research contributes a better understanding of the interplay between Eastern and Western cultures in service relationships among immigrant groups. A general theory of the Chinese perspective of customer relationship management is developed. The implications for how marketing practitioners manage their relationships with migrant customers are explored.     

Inventories,inflation dynamics and the New Keynesian Phillips curve

We introduce inventories into an otherwise standard New Keynesian model and study the implications for inflation dynamics. Inventory holdings are motivated as a means to generate sales for demand-constrained firms. We derive various representations of the New Keynesian Phillips curve with inventories and show that one of these specifications is observationally equivalent to the standard model with respect to the behavior of inflation when the model's cross-equation restrictions are imposed. However, the driving variable in the New Keynesian Phillips curve – real marginal cost – is unobservable and has to be proxied by, for instance, real unit labor cost. An alternative approach is to impute marginal cost by using the model's optimality conditions. We show that the stock–sales ratio is linked to marginal cost. We also estimate these various specifications of the New Keynesian Phillips curve using GMM. We find that the predictive power of the inventory-specification at best approaches that of the standard model, but does not improve upon it.     

Vector network equilibrium problems with capacity constraints of arcs

In this paper, we study a (weak) vector equilibrium principle with capacity constraints of arcs and common arcs in some different paths. We obtain some necessary and sufficient conditions for a (weak) vector minimum cost flow. By virtue of a (weak) Δ-equilibrium principle, we also derive some necessary and sufficient conditions for a weak vector equilibrium flow.     

Perceptual differences between recruiters and students on the importance of applicant and job characteristics: a research note based on evidence from Singapore

This study compared the perceptions of various important job applicant characteristics, job characteristics and job benefits between 107 corporate recruiters and 191 business undergraduates in Singapore. Results indicated significant incongruence between recruiter and student perceptions of a large number of job characteristics and benefits. However, perceptual differences were less extensive in the case of applicant attributes. The implications of these findings, and suggestions for greater perceptual congruence between recruiters and applicants, are discussed.     

Earnings Management and the Long-Run Market Performance of Initial Public Offerings

Issuers of initial public offerings (IPOs) can report earnings in excess of cash flows by taking positive accruals. This paper provides evidence that issuers with unusually high accruals in the IPO year experience poor stock return performance in the three years thereafter. IPO issuers in the most "aggressive" quartile of earnings managers have a three-year aftermarket stock return of approximately 20 percent less than IPO issuers in the most "conservative" quartile. They also issue about 20 percent fewer seasoned equity offerings. These differences are statistically and economically significant in a variety of specifications.