双因素理论在客户营销中的应用

文章根据赫茨伯格的双因素理论,将导致客户满意感的因素称为客户激励因素,将导致客户不满意感的因素称为客户保健因素.通过对客户需要和客户购买心理的分析,总结了客户保健因素和客户激励因素的识别方法,并指出企业应当如何在客户营销中有效的实施客户保健和客户激励.     

非财务指标在民营企业业绩评价中的应用

民营企业的业绩评价具有辅助决策和自我诊断的功能。在民营企业面临进一步发展的今天,研究民营企业的业绩评价有一定的现实意义。当前我国对民营企业的业绩评价的依据主要是通过各项指标的测评,其中,绝大部分为财务指标。在市场经济条件下,仅靠财务指标来衡量一个企业,是不能全面反映出企业的现有实力和综合发展潜力的。因此,非财务指标与财务指标在民营企业的业绩评价中具有同等重要的作用。     

西汉初期“与民休息”政策述论

西汉初期是我国农业经济迅速恢复并达到空前繁荣的时期,这与西汉初期统治集团采取了比较符合实际的"与民休息"的经济政策紧密相关。其时代背景主要是鉴于秦朝实行严刑峻法、横征暴敛政策而亡的历史教训,以及汉初经济崩溃、民生凋敝的实际状况。"与民休息"政策内容丰富,主要包括调整土地关系、赋予军功贵族免役特权、免部分官私奴婢为庶人、减免田税口算徭戍、崇尚节俭和轻刑慎罚等六个方面。"与民休息"的经济政策,将为我们今天解决"三农"问题,发展农业经济,建设社会主义新农村提供有益的借鉴。     

陕西旅游商品市场问题探析与对策研究

发展旅游商品对提高区域旅游经济效益具有重要作用。但在陕西旅游产业体系中,购物始终是一个明显的弱项,这制约了陕西旅游经济的持续增长。在系统分析陕西旅游商品市场现存问题的基础上,提出发展陕西旅游商品市场的若干对策。     

GLAMOUR VERSUS VALUE: TRADING BEHAVIOR OF INSTITUTIONS AND INDIVIDUAL INVESTORS

We design a new metric to measure the net buying and selling by institutions and individual investors and find that from 1980 to 2004 institutional investors were net buyers of growth stocks and net sellers of value stocks, implying that individual investors were net buyers of value stocks and net sellers of glamour stocks. The institutional preference for glamour and value stocks seems to be related to sell‐side analysts' recommendations and recent favorable stock price performances, especially during the post‐1994 period. Finally, the institutional buying of growth stocks and sale of value stocks was not based on superior information.     

Recap of the Joint Symposium of the 12th Annual Conference on Financial Economics and Accounting and the 9th Conference on Pacific Basin Finance,Economics, and Accounting,September 21–22, 2001

Review of Quantitative Finance and Accounting -     

加大招商力度,丰富招商手段,加快出口加工区健康发展

出 口 加工 区 是由 海关 24小时 监 管, 实 行封 闭式 管 理模 式的特 殊区 域 ,主 要功 能 是服 务于 产品 外 销的 加 工贸 易。自 2000年 在昆 山设 立 了第 一 个出 口加 工 区以 来,我国 出 口加 工 区总 数已 经 达到 了 39个 。出口 加工 区 的设 立,对我 国发 展 对外     

An empirical analysis of the relationship between the hedge ratio and hedging horizon: A simultaneous estimation of the short‐ and long‐run hedge ratios

This article analyzes the effects of the length of hedging horizon on the optimal hedge ratio and hedging effectiveness using 9 different hedging horizons and 25 different commodities. We discuss the concept of short‐ and long‐run hedge ratios and propose a technique to simultaneously estimate them. The empirical results indicate that the short‐run hedge ratios are significantly less than 1 and increase with the length of hedging horizon. We also find that hedging effectiveness increases with the length of hedging horizon. However, the long‐run hedge ratio is found to be close to the naïve hedge ratio of unity. This implies that, if the hedging horizon is long, then the naïve hedge ratio is close to the optimum hedge ratio. © 2004 Wiley Periodicals, Inc. Jrl Fut Mark 24:359–386, 2004     

‘Double marginalization’ problems: evidence from the Korean fixed-to-mobile service market

In this paper, examination of the possibility of a ‘double marginalization’ problem existing in the Korean telecommunication industry is conducted and suggestions are made for the provision of a new scheme to eliminate this possibility by changing the pricing system for fixed-to-mobile calls. Based on five key economic characteristics in the Korean mobile market, a simple model for double marginalization in the telecommunication market is introduced. Evidence was found to suggest that a double marginalization problem is likely to exist within Korea's telecommunication industry as it is presently structured, and that this problem is further likely to have an adverse effect on the industry by inflating the price of fixed-to-mobile calls. Two alternatives are proposed to effectively remedy this double marginalization issue. It is also shown that prices of fixed-to-mobile calls could be lowered by changing the caller pays principle into a receiver pays principle.