A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors

This study attempts to explain the influence of personal and hotel factors on the expectation level of hotel hospitality as well as to propose a scale to measure commercial hospitality for hotel services. A total of 101 local and international hotel guests were involved in the study. The results revealed that the expectations of hotel hospitality are influenced by personal factors such as gender, purpose of stay, nationality, and private domain of hospitality. The hotel's star rating is the only hotel factor that might have strong association with hotel hospitality.     

Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context

Touch is an important source of information for consumers, and there is much to learn about its role in an online purchase decision context where the ability to touch products is not (at least currently) possible. The present investigation examines three nonhaptic situation‐specific factors that moderate the relationship between haptic motivation and consumer responses. The results indicate that positive mood, price promotions, and level of situation‐specific product expertise are influential, yielding greater purchase intentions and product judgment confidence when touch is not available. Additionally, the findings of the investigation suggest that imagining a Web site is comparable to actually viewing a Web site. Several implications for consumer behavior research and online marketers are discussed.     

The dark side of consumer life in the age of virtual and mobile technology

ABSTRACT

This study extends the nascent stream of research that investigates the contributions of mobile and virtual technology to consumer misbehaviour and dark side of consumer life. Using a qualitative approach, the present research explores the nature of consumer–technology relationship, specifically virtual and mobile technology, at the level of lived experience. The findings reflect eight important facets of technology-related dark-side consumer behaviour that, in one way or another, cause harm to the individual user, other consumers or society at large. These themes showcase human entrapment in mobile and virtual technology. The findings have significant implications for marketing managers as well as consumer well-being.     

Ethics and the student computer lab

This article discusses the role of ethics as it relates to a student computer lab in a college setting. The use of the computer as a necessity for education provides the background for a sample case study involving a breach of ethical conduct. The technical and administrative solutions to the sample case are described. Proposed solutions to prevent future breaches of ethical conduct are presented along with justification for the proposed solutions. Atefeh Sadri McCampbell is an Associate Professor in the Department of Management at Florida Institute of Technology/National Capital Region. She has published articles in journals such as, Production & Inventory Management Journal, International Journal of Purchasing & Materials Management, Ethics & Critical Thinking Journal, Journal of Customer Service in Marketing & Management, and Business Journal For Entrepreneurs. In addition, she has presented articles at numerous conferences.Fred Liedlich is an Associate Professor of Data Processing at Harford Community College.     

Numerical Study of the Dynamics and Structure of a Partial Dam-Break Flow Using the VOF Method

Water Resources Management - This paper aims to evaluate the effects of the opening width of a dam site on the evolution of partial dam-break waves over a fixed dry bed. The volume of fluid (VOF)...     

Ethics in Government: A Survey of Misuse of Position for Personal Gain and Its Implication for Developing Acquisition Strategy

This study surveys one element of the government standards of conduct, named "Misuse of Position for Personal Gain", assesses the results, and compares various acquisition strategies to identify high risk procurement where individual misuse of position for personal gain may be more pervasive. It also provides a valuable historical summary of government standards of conduct. The study concludes with an assessment of enforcement mechanisms, or lack thereof, to ensure that government procurement is conducted in a manner which gains public trust and confidence.     

Investigating the marketing impact of consumers’ connectedness to celebrity endorsers

Consumers enjoy following famous media personalities, discovering details about their habits, food preferences, or designer brands that they wear. Consumers model their consumption behaviors based on their favorite celebrities’ preferences. Marketers are aware of such celebrity admiration and frequently use celebrities as part of marketing communication strategies. Grounded in parasocial relationship and social connectedness theories, this study tests a model of connectedness to the celebrity, attitude toward the celebrity, receptivity toward the celebrity‐endorsed message, and purchase intentions of the celebrity‐endorsed market offering. These relationships were investigated using structural equation modeling. The findings indicate an individual's level of connectedness to their favorite celebrity is positively linked with both their receptivity toward the celebrity‐endorsed message and purchase intentions of the celebrity‐endorsed market offering. On the theoretical side, the integration of parasocial relationship and social connectedness theories explain the processes through which celebrity endorsements impact consumers’ attitudes and behaviors. On the practical side, the findings suggest marketers should carefully choose the best celebrity endorsers for advertisements after considering how constituents from within their key target markets are likely to connect with the chosen celebrity. However, beyond consumers’ connectedness to the celebrity, the findings also suggest that receptivity toward the celebrity‐endorsed message is an essential link to purchase intentions of the endorsed offering.     

The effect of product touch information and sale proneness on consumers' responses to price discounts

Since price discounts are costly and can negatively affect consumers' perceptions of quality, it is crucial to identify the factors that make them effective in stimulating purchase behavior. Drawing on cue utilization theory, we examine price discount effectiveness in affecting consumers' reliance on the sale cue based on the provided product touch information as an intrinsic cue and individual consumer differences in sale proneness. Two experimental studies indicate that price discount information, product touch information, and sale proneness interact to determine consumers' responses. Perceived quality is the underlying mechanism behind the observed effects. For nonsale-prone consumers, product touch information favorably influences responses to large price discounts by addressing product quality concerns and enhancing purchase confidence, but has no effect for regularly priced or low discounted products. For sale-prone consumers, product touch information is not effective in increasing their responses regardless of the discount size. A qualitative study provides support for these results and highlights the role of perceived quality and purchase confidence. The research contributes to behavioral pricing, cue utilization theory, and sensory marketing and suggests that marketing managers should provide consumers with product touch information when implementing high discounts for products for which prepurchase touch is important.     

Performance Assessment of a Water Delivery Canal to Improve Agricultural Water Distribution

The performance of an irrigation water delivery canal located in northern Iran, which supplies water to 5,514 ha of paddy fields through ten secondary canals, was investigated. Throughout the rice growing season in the region, two performance measures, the measure of adequacy (P_A) and the measure of equity (P_E), were calculated for the system. It was observed that the canal, in its current physical and operational condition, is unable to distribute available water among all upstream and downstream users adequately. While 46.7?% of the total area is experiencing significant water scarcity, the amount of water received by 51.4?% of the area is approximately three times more than required. To improve the performance of the canal, structural and non-structural modifications were proposed and assessed using the SOBEK hydrodynamic model. The results showed that implementing the proposed modifications would decrease the measure of equity by 71.7?%, meaning that the overall performance of the canal could be reasonably improved.

     

Riprap Effect on Hydraulic Fracturing Process of Cohesive and Non-cohesive Protective Levees

A comprehensive experimental study was conducted to evaluate the effects of soil properties and the rip-rap as well as cohesive and non-cohesive soil material and the riprap particle size on the breaching process and the failure mechanism of the levee. The results showed the crucial role of the riprap coverage and the soil properties in the breaching of the protective levees. In this regard, breaching was developed in both vertical and transverse directions. In the levee without riprap coverage, breach development was observed in the transverse direction while the levee was eroded in the streamwise direction. In contrast, in the levee with riprap coverage, breach development mainly occurred in the vertical direction. Furthermore, the flow rate across the breach was higher in the tests with no riprap compared to those with the riprap coverage. Comparisons suggested that the shorter the failure time, the longer the equilibrium time. The present research has some major implications for coastal and hydraulic engineering designs since the construction of levees is of great importance. Furthermore, the findings can be used to predict flooding and erosion induced by the embankment failure.