Bestimmung von Kapitalkosten in diversifizierten Unternehmungen: Verfahrensvergleiche und Anwendungsempfehlungen

Die Notwendigkeit zur wertorientierten Führung und Steuerung von Unternehmungen gewinnt durch die zunehmende Professionalisierung der Kapitalmarktteilnehmer, die Basel-II-Richtlinien für Banken sowie die Neuregelung zum Goodwill Impairment weiter an Dynamik. Innerhalb der Wertkonzepte nehmen Kapitalkosten als zentraler „value driver“ eine herausragende Bedeutung ein. Vor diesem Hintergrund werden die unterschiedlichen Verfahren zur Ermittlung von Kapitalkosten, darunter auch das erst kürzlich vorgestellte Market-derived Capital Pricing Model, diskutiert und mittels eines zu entwickelnden Kriterienrasters systematisch miteinander verglichen. Schlie?lich entwickelt der Beitrag aus den Erkenntnissen des Verfahrensvergleichs sowie einer Expertenbefragung praktische Anwendungsempfehlungen.     

Chebyshev interpolation for parametric option pricing

Recurrent tasks such as pricing, calibration and risk assessment need to be executed accurately and in real time. We concentrate on parametric option pricing (POP) as a generic instance of parametric conditional expectations and show that polynomial interpolation in the parameter space promises to considerably reduce run-times while maintaining accuracy. The attractive properties of Chebyshev interpolation and its tensorized extension enable us to identify broadly applicable criteria for (sub)exponential convergence and explicit error bounds. The method is most promising when the computation of the prices is most challenging. We therefore investigate its combination with Monte Carlo simulation and analyze the effect of (stochastic) approximations of the interpolation. For a wide and important range of problems, the Chebyshev method turns out to be more efficient than parametric multilevel Monte Carlo. We conclude with a numerical efficiency study.     

Experts,firms, consumers or even hard data? Forecasting employment in Germany

In this article, we forecast employment growth for Germany with data for the period from November 2008 to November 2015. Hutter and Weber (2015) introduced an innovative unemployment indicator and evaluated the performance of several leading indicators, including the Ifo Employment Barometer (IEB), to predict unemployment changes. Since the IEB focuses on employment growth instead of unemployment developments, we mirror the study by Hutter and Weber (2015). It turns out that in our case, and in contrast to their article, the IEB outperforms their newly developed indicator. Additionally, consumers’ unemployment expectations and hard data such as new orders exhibit a high forecasting accuracy.     

The past,present, and future of brand research

Marketing Letters - This article discusses the past, present, and future of brand research. We begin by reviewing three historical eras of branding development in the past: the information,...     

Looking into the black box of boosting: the case of Germany

This article looks into the ‘fine print’ of boosting for economic forecasting. By using German industrial production for the period from 1996 to 2014 and a data set consisting of 175 monthly indicators, we evaluate which indicators get selected by the boosting algorithm over time and four different forecasting horizons. It turns out that a number of hard indicators like turnovers, as well as a small number of survey results, get selected frequently by the algorithm and are therefore important to forecasting the performance of the German economy. However, there are indicators such as money supply that never get chosen by the boosting approach at all.     

Spontaneous visualization and concept evaluation

This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent behavior. Implications of these findings and ideas for future research are discussed.

Realities and Double Standards in Relations with Japan

JAPANS ECONOMIC POLICY, by G. C. Allen TRADE PROBLEMS BETWEEN JAPAN AND WESTERN EUROPE, by Masamichi Hanabusa JAPAN'S ECONOMIC AID, by Alan Rix JAPAN'S OPTIONS FOR THE 1980s. by Radha Sinha ENERGY POLICY IN PERSPECTIVE: TODAY'S PROBLEMS, Y ESTERDAY'S SOLUTIONS BRITAIN IN EUROPE, edited by William Wallace HARMONISATION IN THE EEC, edited by Carol Cosgrove Twitchett MULTINATIONALS FROM DEVELOPING COUNTRIES, edited by Krishna Kumar and Maxwell G. McLeod EUROPE UNDER STRESS, by Yao-su Hu BUILDING A SUSTAINABLE SOCIETY, by Lester R. Brown DEVELOPING COUNTRIES IN THE INTERNATIONAL ECONOMY, by Sanjaya Lall BEYOND INDUSTRIALIZATION: ASCENDANCY OF THE GLOBAL SERVICE ECONOMY, by Ronald Kent Shelp INTERNATIONAL PRODUCTION AND THE MULTINATIONAL ENTERPRISE, by John H. Dunning INSIDE THE MULTINATIONALS, by Alan M. Rugman FOOD AND AGRICULTURAL POLICY FOR THE 1980s, edited by D. Gale Johnson THE JAPANESE CHALLENGE TO US INDUSTRY, by Jack Baranson FLEXIBLE EXCHANGE RATES AND INTERNATIONAL BUSINESS, by John M. Blin, Stuart I. Greenbaum and Donald P Jacobs THE POLITICAL ECONOMY OF IN- DUSTRIAL POLICY, by Wyn Grant US FOREIGN POLICY AND THE THIRD WORLD: AGENDA 1982, by Roger D. Hansen et al.     

Marketing Metrics Use in a Transition Economy: The Case of Vietnam

ABSTRACT

This article explores the use of marketing metrics by a sample of Vietnamese firms, providing an example of the use of marketing metrics in a “transition” economy as it grows and becomes more market and marketing driven. The analysis reports usage frequency and then develops a set of “correlation chains” linking firm characteristics, metric use, and various indicators of performance. Vietnamese managers generally report that several types of metrics are used. Ownership structure and industry also impact which metrics are utilized. An initial assessment of chains relating metric use to firm performance indicates that the impact is complex and indirect.     

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Schlafst?rungen vorbeugen - Oft sind Schlafst?rungen Bestandteil psychischer, organischer oder neurologisch degenerativer Erkrankungen. Sie k?nnen aber auch die Folge falschen Verhaltens oder ungemessener Schlafbedingungen sein. Also: Was f?rdert gesunden Schlaf, was behindert ihn?     

JUSTIFYING A POLICY MIX FOR POLLUTION CONTROL: A REVIEW OF ECONOMIC LITERATURE

Abstract This paper provides a review of economic studies analysing the use of multiple policies – a so‐called policy mix – to cope with single pollution problems. To guide and structure the review, an analytical framework is developed and applied. The framework integrates transaction costs into the analysis of pollution problems and policies to overcome them. Moreover, it understands a pollution externality not only as a market failure but more generally as the failure of private governance structures. Based on this insight, two rationales for using a policy mix are identified. First, a policy mix may help to correct for multiple reinforcing failures of private governance structures, such as pollution externalities and technological spillovers. Second, a policy mix can be employed if the implementation of single first‐best policies brings about high transaction costs, e.g. when marginal pollution damages are heterogeneous or polluters are unlikely to comply with the policy. For each rationale, the relevant literature is presented. Based on the review, avenues for future research are identified.