成本上升侵蚀中国竞争优势

在上海的宜家商店，售价1．4美元的泰迪熊可能是全城最便宜的了，但它们不是产自中国，而是在印度尼西亚缝制和填充的。     

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Asian brands have often struggled to develop quality images. The visual aspects of branding have received little attention on how they might be used to strengthen brand perceptions in Asia. Guidelines for designing visual brand stimuli are developed using evaluations of logos in China and Singapore. There is a significant relationship between design and the responses companies seek, including positive affect, perceptions of quality, recognition, consensus in meaning, and feng shui. How designs are perceived, and their effect on consumer responses, were similar between China and Singapore. Companies are encouraged to leverage design to strengthen their brands. In particular, they should select logo designs that are elaborate, natural, and harmonious as these created positive affect and quality perceptions, clear meaning, true recognition, and feng shui. Many of these relationships hold in the United Sates as well, implying that the visual aspects of brand strategies may accomplish companies' goals across international borders.     

Unlocking the potential of advanced manufacturing technologies

This research examines whether investments in advanced manufacturing technologies (AMTs) such as flexible manufacturing systems (FMS), computer aided design (CAD), computer aided manufacturing (CAM), robotics, etc., are more likely to lead to improved performance if they are supported by improvements in the manufacturing infrastructure of the company. This question is evaluated using data gathered from 202 manufacturing plants chosen from industries generally considered to have relatively high investments in technology.Multiple item scales are developed and adapted from sources in the literature to measure investments in technology, infrastructure, and the performance of the plant. Evidence supporting the reliability and validity of these scales is provided. Hierarchical regression is used to analyze the relationship between technology, infrastructure, and performance. The results suggest that there is an important interaction between the adoption of advanced manufacturing technologies and investments in infrastructure. Firms that invest in both AMTs and infrastructure perform better than firms which only invest in one or the other. Separate analyses on sub-samples of firms with the highest and lowest investments in AMTs show that infrastructural investments have a stronger relationship with performance in the high investment group. Thus, the data indicate that infrastructural investments provide a key to unlocking the potential of advanced manufacturing technologies.     

The system of Ferney: A fable

This paper is an allegorical essay which attempts to provide a critical perspective on systems analysis. It employs both the language and rationale of systems analysis within the structure of the fable. More specifically, it uses the schematic representation of The World Model (found in the Meadows, et al., The Limits to Growth) as the political and social divisions of the Ferney System. The integrating tool for technological assessment within this metaphorical system is the Delphi Method of Futures Research. Expert opinion-consensus serves as the chief mode of governance. The actual history of Ferney, within the fable, is a loop feedback process.     

SME Reporting in Australia: Where to Now for Decision‐usefulness?

This paper develops recommendations for simplified decision‐useful SME financial reporting in Australia – a country that has traditionally allowed a wide range of reporting standards to be used by these entities. Drawing on interviews and comment letters from a number of stakeholders, and data from a survey of users of financial statements of non‐publicly accountable unlisted entities, we analyse stakeholder arguments for and against SMEs providing less detailed reports, and identify the line items that might be most useful to users for decision making.     

Política de la legislación laboral en el sur de China. Las cámaras de comercio y otros organismos extranjeros ante las leyes sobre negociación colectiva

En 2010, tras la huelga en Honda, hubo protestas laborales en toda China. Los gobiernos de Shenzhen y Guangdong reaccionaron desempolvando los proyectos de Decreto sobre consulta colectiva y de Normativa sobre gestión democrática de las empresas, retirados con anterioridad. Pero tras la oposición frontal de cámaras de comercio y organismos gubernamentales extranjeros, hongkoneses y taiwaneses, volvieron a retirarse. Mediante entrevistas, los autores revelan los medios de influencia en la legislación laboral china de estos actores, cuyas actitudes dependen de la posición de las empresas representadas en las cadenas mundiales de producción y del modelo de relaciones laborales de su país o territorio de origen.     

Defining Capitalism

This article aims to incorporate the essential features of capitalism in an operational definition that identifies capitalism per se (pure laissez‐faire capitalism), and clearly excludes variations such as welfare capitalism and crony capitalism. By concisely highlighting the fundamental structures and mechanisms of capitalism, this essential definition facilitates defences of it that are more robust than those ordinarily offered. It also clarifies the relation between capitalism and phenomena with which it is frequently associated, and suggests a straightforward way of identifying and measuring the extent of capitalism in mixed economies.     

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration

Marketers are now willing to go anyplace they can find a captive audience to espouse the virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the message to others. This study compares students’ responses to a traditional advertising and a buzz approach. Using a factor analysis to identify variables, the results show that subjects perceive a buzz approach to be more influential than a traditional advertising. However, they do not perceive a buzz approach to be authentic. This finding is consistent with practitioners’ argument that, although a buzz approach may be effective in the short-term, once consumers recognize its selling intent, the program may have a “boomerang effect.”     

Perspectives on tourism management as covered by Woodside and Martin

Tourism Management is a research journal and the short title of a book. This article examines the book as a resource for tourism students, tourism researchers and those who use tourism research in decision making. Part I of the book provides a framework for organizing 26 chapters into Parts II to VI. The chapters are research papers, some with exercises that help researchers and users of research understand good decision support by research. Analysis supports the book's value for target markets, particularly in providing good ideas and reference material about using research for decision making. However, Parts II-VI do not have introductions or conclusions. Analysis, drawing on extensive experience of the authors of this article, identifies the usefulness of a revised edition having information in each part about how the chapters fit into the book's framework and their practical significance. Discussion includes having expanded exercises for most chapters. Though suggesting changes to make a new edition better, the study here strongly endorses Tourism Management, the book, for teaching applications and as a resource for researchers and users of research.