Henry George's Contribution to Modern Environmental Policy: Part I, Theoretical Postulates

A bstract Many natural resources are inefficiently used in advanced western economies Overuse of common property resources such as air occurs The assignment of property rights through grandfathering established uses can have disincentive effects as an entry barrier to new industry and allow the continuation of pernicious uses A Henry George type alternative remedial system of legal and tax treatment is developed It systematically covers all natural resources and their deteriorations, as well as improvements This updating should be extremely useful to everyone concerned with ecology. Also the task of industrial siting can be accomplished so as to ensure an efficient use of natural resources Present problems of dealing with pollution and hazardous waste sites under tort law would be avoided This part of the two-part paper covers the basic theoretical considerations The next issue of this Journal will include the application of the theory     

Vom Kundenvorteil über die Value Proposition zum KKV

Im Marketing wird eine Reihe von theoretischen Konstrukten diskutiert, die die Interpretation des Marketings als Konzept der marktorientierten Unternehmensführung operationalisieren soll. Nettonutzenvorteil, Kundenvorteil, Komparativer Konkurrenzvorteil (KKV) oder Unique Selling Proposition (USP) sind Beispiele für solche Konstrukte. In neuerer Zeit hat der Value-Ansatz ein neues Konstrukt hervorgebracht: die Value Proposition. Der Beitrag diskutiert, in welchem Zusammenhang das Konstrukt der Value Proposition zu den oben genannten Konstrukten steht. Dabei wird deutlich, dass die Value Proposition vor allem die monet?re Bewertung von Kundenvorteilen herausstellt.     

Money and its Economic and Social Functions: Simmel and European Monetary Integration

A bstract This essay tries to put Georg Simmels The Philosophy of Money into the context of current monetary discussions in economics. Part I looks at the contribution of Georg Simmel in context and offers remarks about the changing structure of economics as a discipline composed of many different subdisciplines. It is argued that Simmel is able to transcend subdisciplinary borders, to great benefit for today's scholar. Part III explains Heinsohn and Steiger's recent contribution to monetary economics in terms of transactions and property rights; although the contribution has been made more in the context of post-Keynesian economics, this is the only way to comprehend and integrate it into the mainstream of scholarly discourse. This examination shows that Simmels approach, transgressing interdisciplinary borders, has merits even today. Part IV looks at the perplexing phenomenon of European monetary integration with a similar interdisciplinary perspective in mind. In this case, it is not monetary economics but constitutional political economy which is the unifying concept to explain the peculiar features of European monetary integration.     

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

When allocating resources to brand investments, managers should consider the relevance of brands to the purchase decision process. Past research on consumer markets shows that brand relevance generally is driven by three functions: image benefits as well as information cost and risk reductions. This study is the first to investigate these underlying mechanisms of brand relevance in a business-to-business setting. Our main contribution is that, in contrast with consumer markets, brand relevance in industrial markets depends primarily on risk and information cost-reducing effects. Therefore, business-to-business firms should invest in their brands using tactics that support the reduction of risk and information search costs for customer decision making. This article also demonstrates that brand relevance differs across product categories, such that depending on the specific category, investing in brands may or may not be a promising strategy.     

Francesco Forte’s Contributions to <Emphasis Type="Italic">Essentials of Fiscal Sociology</Emphasis>

Francesco Forte has made major contributions to many areas of economics with the result that his theoretical work and applications have opened new areas of inquiry. This paper connects Forte’s work with the work of Jürgen Backhaus on fiscal sociology. Positioned at the crossroads of economics and sociology, the answers to these questions helped fill the void which gave rise to the field of fiscal sociology. Fiscal sociology is primarily a study of taxation and fiscal policies which illuminates core issues in the sociology of contemporary capitalism. It includes the causes of poverty and inequality in rich countries and adds to our understanding the basis for the inequality between rich and poor countries. Our paper reviews several of Forte’s papers on Pareto’s fiscal sociology and the failure of European planning for less-developed regions. The paper highlights Forte’s contributions to economic theory focusing on Pareto’s sociological theory and the influence of the European Union on regional development.