Applying Interpretive Structural Modeling to the Planning of a Sequence of Marketing Strategies: A Case Study of the Architectural Tourism in Taiwan

Architectural tourism, the popular activity of visiting traditional buildings primarily for seeing and enjoying their architecture, offers opportunities for tourism industry. This study is focused on developing marketing strategies for architectural tourism in Taiwanese context. As a result of rapid development in Taiwan with the increasing population and higher residential density, most of the old houses in Taiwan have been replaced by the modern buildings. Despite this irreversible development, the remaining old styles can generate fresh business opportunities in the new age through adequate planning. Therefore, this study will use literature reviews and Interpretive Structural Modeling in order to determine an effective and scientific decision-making process to help develop marketing strategies for this sector. It will also be used as a reference for future researchers and as a benchmarking object for the other countries facing similar challenges.     

Management priorities of digital health service start-ups in California

International Entrepreneurship and Management Journal - Digitalisation has revolutionised health service delivery, which has provided global business opportunities for start-ups that specialise in...