We formulate a model in which agents embedded in an exogenous social network decide whether to adopt a new network product or not. In the theoretical part of the paper, we characterize the stochastically stable equilibria for complete networks and cycles. For an arbitrary network structure, we develop a novel graph decomposition method to characterize the set of recurrent communication states, which is a superset of stochastically stable equilibria of the adoption game presented in our model. In the simulation part, we study the contagion process of a network product in small-world networks that systematically represent social networks. We simulate a generalization of the Morris (Rev Econ Stud 67(1):57–78, 2000) Contagion model that can explain the chasm between early adopters and early majority. Our numerical analysis shows that the failure of a new network product is less likely in a highly cliquish network. In addition, the contagion process reaches to steady state faster in random networks than in highly cliquish networks. It turns out that marketers should work with mixed marketing strategies, which will result in a full contagion of a network product and faster contagion rates with a higher probability.
This article focuses on the housing issues of rural migrants arising from urbanization, with particular reference to chengzhongcun, a topic with considerable impact on policymaking. An attempt is made to understand the underlying rationale of self‐help in housing and the important role of chengzhongcun in sheltering rural migrants in the context of China's rural‐urban dichotomy. As demonstrated in this study, chengzhongcun accommodate, with little in the way of government resources and assistance, millions of rural migrants because of their social accessibility and affordability. While not denying their social problems, we argue that chengzhongcun in fact act as an innovative and positive agent to promote urbanization in present day China by housing massive numbers of rural migrants and assimilating them into cities. Current government policies towards chengzhongcun have generated a wide range of interest conflicts and confrontations. The consequences of such conflicts show that the government policies were problematic and unworkable, as they violated basic market principles as well as citizen rights. Policy strategy towards the redevelopment of chengzhongcun must acknowledge their credibility in the Chinese road to urbanization and requires more thoughtful and prudent consideration of migrants' demands for affordable housing. 相似文献
The introduction of traffic management schemes has been one response of the National Parks to the problem of ever-increasing car-borne visitors and the consequent damage caused to the rural environment. By reviewing these schemes and by determining and explaining attitudes towards one particular traffic management experiment, the paper aims to deduce lessons for future policy. The analysis, based on two visitor surveys, suggests that the likelihood of success is improved when schemes are integrated, containing both ‘carrot’ and ‘stick’ elements. Since public perceptions are also found to be pivotal to its success, appropriate marketing of a scheme is vital. The paper concludes, however, that to achieve the fundamental objective of greater accessibility with less mobility, a more wide-ranging marketing effort is required intended to engender a sea change in attitude towards both the car and public transport. 相似文献
The number of firms using alliances as part of their corporate venturing or market entry strategies has surged over the past decade. Three common reasons cited for pursuing alliances are technology convergence, market access and alliance partners' complementary resources. This paper contrasts the alliance strategies of HP and IBM, two major competitors in electronic services (i.e. Internet-based 'e- service') businesses, using the Familiarity Matrix as a display tool to portray the strategies. Whereas the HP strategy is to attempt to establish its technology infrastructure as the standard e-services infrastructure on the Internet, IBM aims to position its IBM Global Services, rather than its technology, at the center of this ecosystem. 相似文献
This paper focuses on the development of a theoretical scheme describing the transformation of primary incomes into end consumption and savings in the Russian economy. This scheme is basically a system of interrelated tables reflecting the distribution of primary incomes across the institutional sectors and their further reallocation and use. The scheme makes allowances for the specific features of the Russian economy and existing statistics. In terms of methodology, it is coordinated with the interindustry balance in current buyer prices and, from the theoretical standpoint, describes the connection between Quadrant II and Quadrant III of the balance. Therefore, the proposed system of tables is treated in the paper as Quadrant IV of the interindustry balance. The theoretical scheme is used by the authors as a necessary basis for constructing an empirical model of the relationship between value added and end product, which will be published in the next issue of this journal. 相似文献
Zusammenfassung Die Bildung von Forschungshypothesen ist zwar immer ein kreativer, sollte aber gleichzeitig kein unsystematischer
Prozess sein. Im vorliegenden Artikel liegt der Fokus auf der Methodenunterstützung des Entdeckungszusammenhangs.
Die Methode der Grounded Theory bietet einen Bezugsrahmen für qualitative empirische Studien, mit dem
Theorien entwickelt werden, die aus dem Textmaterial zu begründen sind. Eine Literaturanalyse verdeutlicht,
dass das Potenzial dieser Methode bisher in der Controlling- und Rechnungswesenforschung weitgehend ungenutzt
bleibt. Anhand einer Diskussion empirischer Studien, welche auf die Methode zurückgreifen, werden
Anwendungsm?glichkeiten der Grounded Theory für diese Disziplinen aufgezeigt.
Summary Creating research hypotheses is always a creative but not necessarily an unsystematic process. In
our study we introduce a method supporting the logic of discovery. The grounded theory approach provides
a framework for a systematic development of theories emerging from empirical data. A literature review
stresses that the potential of the method so far is unused in accounting research. The grounded theory
approach is introduced to support empirical work within this research field. Options for an application
of the method in accounting research are shown by the means of a discussion of empirical studies. Furthermore
the reader gets hints for reference studies.
Zusammenfassung Aus bisherigen Studien lassen sich kaum Handlungsempfehlungen ableiten, welche Positionierung eines
Zulieferunternehmens sich besonders vorteilhaft auf das Vertrauen eines Kunden auswirkt. Im vorliegenden
Beitrag werden die Wirkungen von vier Positionierungsstrategien, die Zulieferunternehmen zur Verfügung
stehen, auf das Vertrauen ihrer Abnehmer aus der Automobilindustrie untersucht. Diese Strategien bestehen
in der Anpassung an Kundenprozesse, in Serviceorientierung, in Flexibilit?t und in der Verwendung von
Kompetenzsignalen gegenüber dem Markt. Wir zeigen, dass die Anpassung an Kundenprozesse auf Grund
der hohen Spezifit?t der damit verbundenen Investitionen die st?rkste positive Wirkung auf das
Vertrauen des Kunden aufweist und dass Kompetenzsignale gegenüber dem Markt kein geeignetes Instrument
zur F?rderung des Kundenvertrauens sind, wenn das Zulieferunternehmen für den Abnehmer eine hohe
Bedeutung besitzt.
The effects of a supplier’s positioning strategy on buyers’ trust
Summary Many studies have identified measures that are able to enhance partners’ trust in business-to-business
relationships. However, it is not known which measures are more effective than others or under which conditions
certain measures might be helpful or not. In the present study the effects of four possible positioning
strategies on buyer’s trust are examined. The positioning strategies considered here are the supplier’s
adaptations regarding its customer’s processes, its service orientation, its flexibility, and market-signals
stressing the supplier’s competence. We found that, due to the high specificity of the required investments,
adaptations of the supplier’s processes are the strongest instrument to enhance buyers’ trust relative to
the other three strategies. We could also show that investments in market signals stressing the supplier’s
competence are not effective if the supplier is of high importance to the customer.