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The design of the tax system matters for economic growth. During times of economic crisis, tax instruments such as temporary tax cuts can be used to soften adverse effects on the economy by stimulating private and corporate spending. However, empirical evidence suggests that the overall impact of short term tax policies is limited. In the long run, the structure of the tax system is essential to building up an investment friendly and innovation-stimulating environment, which will promote sustainable economic growth. 相似文献
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Sophie Esmann Andersen Trine Susanne Johansen 《Journal of Marketing Communications》2016,22(5):524-543
The article aims to explore and revise cause-related marketing (CRM) in light of an emerging concept of the market and the roles assigned to companies and consumers in marketing communication processes. Based on a dialogical reflexive approach to case studies, we take our point of departure in theoretically identifying key CRM constituents and their interrelations, and we show how current theories within CRM build upon axioms of a traditional firm-centric view on value creation and fail to meet the challenges of new market structures and relations. This tension of axioms provides a point of direction for introducing the Pepsi Refresh Project as a case illustration of an alternative CRM practice that redefines CRM from company-driven to community-driven – and points towards relocating CRM from an overt to a covert brand and marketing communication strategy. CRM becomes a joint value- and identity-constructing practice transforming consumer criticism into brand involvement and community commitment. By reflexively merging theoretical and case insights, the contribution of the article lies in the revisiting of existing CRM theories in the context of connected, critical and empowered consumers and the subsequent outlining of what we suggest to be CRM 2.0. 相似文献
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Marion Mehring Christina Seeberg-Elverfeldt Sebastian Koch Jan Barkmann Stefan Schwarze Susanne Stoll-Kleemann 《Land use policy》2011
Forest management poses particular challenges as the pressure on forests is huge due to deforestation. In this context, the establishment of protected areas is a common conservation measure where institutions are put in place and sanctions regarding forest use are enforced. This paper focuses on the practice of sustainable forest management and the associated perspectives of local institutions at the rainforest margins of Lore Lindu National Park (LLNP) in Central Sulawesi, Indonesia. 相似文献
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Optimal Portfolios with Bounded Capital at Risk 总被引:19,自引:0,他引:19
We consider some continuous-time Markowitz type portfolio problems that consist of maximizing expected terminal wealth under the constraint of an upper bound for the capital at risk. In a Black–Scholes setting we obtain closed-form explicit solutions and compare their form and implications to those of the classical continuous-time mean-variance problem. We also consider more general price processes that allow for larger fluctuations in the returns. 相似文献
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Jeffrey C. Milder Deanna Newsom Claudine Sierra Volker Bahn 《Journal of Sustainable Tourism》2016,24(12):1727-1740
The tourism industry can negatively affect wildlife, plants and natural ecosystems through habitat destruction, pollution, over-exploitation of natural resources and visitor impacts to sensitive ecosystems. One approach to mitigate such threats is the application of voluntary sustainability standards, supported by training of tourism enterprises and verified by external audits. The Rainforest Alliance standard defines 78 criteria (requirements) for sustainable environmental, social and business practices, and has been adopted by over 600 tourism enterprises – including hotels, lodges and tour boats – in 12 countries. We examined the performance of 106 hotels in six Latin American countries against 29 of the sustainable tourism criteria most directly related to biodiversity conservation. Independent audits were used to assess hotel performance at baseline followed by a repeat assessment after training, about two years later. Mean conformance with the 29 biodiversity criteria increased significantly during this interval, from 44% to 58%. Improvements were greatest for businesses in the lowest third of performance at baseline (laggards) and smallest for hotels in the highest third (leaders). The results indicate that a voluntary sustainability standard and training program can serve both to recognize existing good actors and to drive incremental improvement in enterprises that were previously less sustainable. 相似文献