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排序方式: 共有77条查询结果,搜索用时 15 毫秒
1.
Steven McClung Vicki Eveland Daniel Sweeney Jeffrey D. James 《Journal of Promotion Management》2013,19(2):169-188
This study examines the role that a website plays in the development of fan allegiance and as a promotion management tool for a sports team and brand. Research indicates that the combination of sports, media (television in particular), and sponsorships when employed in an integrated manner, can develop consumer connection to brands. This study suggests that the Internet is also an important part of an integration strategy of sports, media, and promotion. By working with a new team in the AIFA indoor football league, the researchers were able to determine what helped make fans allegiant to the team before the franchise's inaugural game. The results show that even before the team played its inaugural home contest, fans had become allegiant to the franchise brand and team by using the team internet site. These results indicate that an internet site can serve as a strong promotional tool in an integrated marketing plan of sports, media, and promotion to move fans toward brand loyalty and toward primary goals of the firm, including increased sales. 相似文献
2.
Sewin Chan Claudia Sharygin Vicki Been Andrew Haughwout 《The Journal of Real Estate Finance and Economics》2014,48(2):342-379
We use a detailed dataset of seriously delinquent mortgages to examine the dynamic process of mortgage default—from initial delinquency and default to final resolution of the loan and disposition of the property. We estimate a two-stage competing risk hazard model to assess the factors associated with post-default outcomes, including whether a borrower receives a legal notice of foreclosure. In particular, we focus on a borrower’s ability to avoid a foreclosure auction by getting a modification, by refinancing the loan, or by selling the property. We find that the outcomes of the foreclosure process are significantly related to: loan characteristics including the borrower’s credit history, current loan-to-value and the presence of a junior lien; the borrower’s post-default payment behavior, including the borrower’s participation in foreclosure counseling; neighborhood characteristics such as foreclosure rates, recent house price depreciation and median income; and the borrower’s race and ethnicity. 相似文献
3.
Alister Jones Vicki Compton 《International Journal of Technology and Design Education》1998,8(1):51-65
This paper reports on a series of interventions in New Zealand schools in order to enhance the teaching of, and learning in, technology as a new learning area. It details the way in which researchers worked with teachers to introduce technological activities into the classroom, the teachers' reflections on this process and the subsequent development of activities. These activities were undertaken in 14 classrooms (8 primary and 6 secondary).The research took into account past experiences of school-based teacher development and recommendations related to teacher change. Extensive use was made of case-studies from earlier phases of the research, and of the draft technology curriculum, in order to develop teachers' concepts of technology and technology education. Teachers then worked from these concepts to develop technological activities and classroom strategies. The paper also introduces a model that outlines factors contributing to school technological literacy, and suggests that teacher development models will need to allow teachers to develop technological knowledge and an understanding of technological practice, as well as concepts of technology and technology education, if they are to become effective in the teaching of technology. 相似文献
4.
Vicki Smith 《劳资关系》1999,38(2):135-140
5.
Bev France Vicki J. Compton John K. Gilbert 《International Journal of Technology and Design Education》2011,21(3):381-394
This paper tells the story of how two biotechnologists used models, one working as a technologist and the other as a scientist. These stories were collected during the development of the key ideas about the nature of technology and technological knowledge during the latest curriculum development in New Zealand. Their stories of how and why they used models provided insight into the different role of modelling in technology and science. This difference can be linked to the fundamental difference between technology as a discipline that attempts to intervene in the world and create something other, and science as a discipline that attempts to explain the world. The stories illustrate the differences in the purpose, outcome and the underpinning reasoning across technology and science. We suggest that using such stories supports learning about the nature of technology and the nature of science and provides an opportunity to add a critical dimension to the development of technological literacy and scientific literacy. 相似文献
6.
Vicki Wei Tang 《Journal of Accounting and Economics》2011,52(1):81-99
This study examines companies with two classes of shares that entitle their holders to identical cash flow and voting rights but that are available to mutually exclusive sets of investors: A shares to domestic investors and B shares to foreign investors. Price differences between A and B shares are higher in firms with a greater disparity in the disclosures that they make to domestic and foreign investors. This association is more pronounced when the cost (benefit) of information transfer is higher (lower). The results suggest that disclosure disparity creates meaningful differences in investors' average information precision across A and B shares and thus influences the cross-sectional variation in price differences. 相似文献
7.
8.
Stephen Strasser J. D. Eveland Gaylord Cummins O. Lynn Deniston John H. Romani 《Journal of Management Studies》1981,18(3):321-340
The lack of comparative evaluation research on organizational-effectiveness models is the primary focus of this discussion. Problems in conceptually and operationally defining evaluation models, such as those in the goal and system model classes, are the proposed reason for this lack of comparative research. In this paper, goal and system models are formally defined in terms of their historical origins, underlying criteria and differing methods of application. A goal and system model classification continuum is also presented. Five comparative evaluation research questions are proposed and their implications for research are discussed. From a theoretical perspective this paper attempts to go beyond the sound foundation laid by Campbell (1977) in his discussion of these two schools of thought on organizational effectiveness. 相似文献
9.
Vicki L. Golich 《Thunderbird国际商业评论》1996,38(4):465-499
The United States has dominated the global commercial class aircraft industry for decades. The sector has been considered strategic because of its contribution to both the economic base and the military needs of a country. Government intervention has been a hallmark of the industry almost since its inception. Changes in industry dynamics triggered, in part, by foreign and domestic public policies-both directly and indirectly aimed at this sector– have lead to the proliferation of internationalized production structures, replacing the traditional domestic structures of the past. Global outsourcing, transnational joint ventures, and foreign investment have contributed to the globalization of the industry. 相似文献
10.
Vicki?ComptonEmail author Cliff?Harwood 《International Journal of Technology and Design Education》2005,15(3):253-287
Understanding and undertaking technological practice is fundamental to student learning in technology education in New Zealand,
and the enhancement of student technological literacy. The implementation of technology into New Zealand’s core curriculum
has reached the stage where it has become critical that learning programmes are based on student progression to allow for
a seamless education in technology from early primary to senior secondary. For this to occur, teachers and students need to
focus learning on key features of technology education.
This paper is based on research initiated in 2001 which explored the nature of progression of student learning in technology.
It draws on findings from research undertaken in New Zealand classrooms in 1999–2000 that resulted in the development of the
technology assessment framework (TAF), (as reported in detail Compton & Harwood 2003). The 1999–2001 research was funded by
the New Zealand Ministry of Education. Findings from the 2001 research allowed for the identification of key features of technology
education that are relevant across all age groups, contexts and technological areas. These key features were collectively
termed components of practice. The three components of practice established to date are brief development, planning for practice, and outcome development and evaluation. This paper discusses the development of progression matrices for each of these and provides illustrative examples of student
work levelled against the matrix indicators of progression for brief development. 相似文献