LONGER‐RUN EFFECTS OF ANTI‐POVERTY POLICIES ON DISADVANTAGED NEIGHBORHOODS

We assess evidence on the longer‐run effects of minimum wages, the Earned Income Tax Credit, and welfare on key economic indicators of economic self‐sufficiency in disadvantaged neighborhoods. The evidence suggests that the longer‐run effects of the Earned Income Tax Credit are to increase employment and to reduce poverty and public assistance. We also find some evidence consistent with higher welfare benefits having longer‐run adverse effects, and stronger evidence that tighter welfare time limits reduce poverty and public assistance in the longer‐run. The evidence on the longer‐run effects of the minimum wage on poverty and public assistance is not robust. (JEL J22, J23, J38)     

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

While mood has been found to affect brand extension evaluations, the specific mechanisms by which it affects those evaluations remain largely untested. This study suggests that mood‐induced differences in cognitive processing style (relational vs. item‐specific elaboration) are possible explanations affecting brand extension evaluations. Results of two experiments showed that consumers in a positive (vs. negative) mood engaged in relational (vs. item‐specific) elaboration and consequently evaluated brand extensions and brand extension fit more favorably than consumers in a negative mood. The effects were found immediately after exposure (Experiment 1) and after a one‐week delay (Experiment 2). Theoretical and practical implications are discussed. © 2011 Wiley Periodicals, Inc.     

Tournament Rituals, Category Dynamics, and Field Configuration: The Case of the Booker Prize

abstract    In this article we theorize the ways in which tournament rituals, in the form of prominent industry award ceremonies, configure organizational fields. We review field theory to distil four criteria to which field-configuring mechanisms should conform. We undertake an archival study of the Booker Prize for Fiction to explore how this tournament ritual has configured the field of contemporary English-language literature by championing the distinctive category of post-colonial fiction.     

Ethical Ideology and the Ethical Judgments of Marketing Professionals

The present study extends the study of individuals' ethical ideology withinthe context of marketing ethics issues. A national sample of marketing professionals participated. Respondents' ethical ideologies were classified as absolutists, situationists, exceptionists, or subjectivists using the Ethical Position Questionnaire (Forsyth, 1980). Respondents then answered questions about three ethically ambiguous situations common to marketing and sales. The results indicated that marketers' ethical judgments about the situations differed based on their ethical ideology, with absolutists rating the actions as most unethical. The findings are consistent with those of two earlier studies that utilized samples of business students (Barnett et al., 1994, 1995). The results suggest that personal moral philosophy is an important influence on ethical decision making that should be considered in empirical studies of business ethics. The results also support the utility of the Ethical Position Questionnaire (Forsyth, 1980) as a means for researchers and practitioners to assess individuals' ethical ideology.     

2011年“亚洲最佳分析师”评选出炉

鲜有股票分析师建议客户卖出持有的某家公司的股票,因为这需要勇气。由于《华尔街日报》对“亚洲最佳分析师”（Asia’s Best Analysts）展开的调查所覆盖的十大股市去年全线下跌,这些建议客户卖出股票的分析师反而替客户赚了钱。     

Social media influencers: A route to brand engagement for their followers

Social Media Influencers (SMIs) are micro‐celebrities with large followings on social media platforms who engage consumers and hold the potential to promote customer‐brand relationships across different product categories. SMIs have an existing relationship of trust with consumers, and consumers seek out the content created by SMIs for valuable information and advice. This study explores the process of brand engagement between consumers and brands in the digital content marketing environment, specifically examining the research question: Do SMIs act as a route to brand engagement for their followers? The context for this study is the beauty community on YouTube; over 60,000 user comments were analyzed through automated text analysis. This study is among the first to provide empirical evidence that SMIs do act as a route to brand engagement through the three dimensions of cognitive processing, affection and activation.     

Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

Managing pricing is a challenging task due to the significant impact on shares and the likelihood of strong consumer and competitor reaction. The major contributions of this paper are to assess comprehensive share response to temporary, evolving and structural changes in prices and to determine the level of market share as a function of levels of prices. For the empirical analysis, we examine two consumer product categories and find that it is valuable to distinguish among temporary, evolving and structural changes in prices, as their impact on market shares tends to differ. Further, we find that subsequent competitive reaction will influence predictions of price response. Accordingly, it is important for managers to use conjectures regarding competitive price reactions in assessing the impact of policy changes. We conclude with the strategic implications of the findings and discuss a number of opportunities for future research.     

Religiosity,ethical ideology,and intentions to report a peer's wrongdoing

Peer reporting is a specific form of whistelblowing in which an individual discloses the wrongdoing of a peer. Previous studies have examined situational variables thought to influence a person's decision to report the wrongdoing of a peer. The present study looked at peer reporting from the individual level. Five hypotheses were developed concerning the relationships between (1) religiosity and ethical ideology, (2) ethical ideology and ethical judgments about peer reporting, and (3) ethical judgments and intentions to report peer wrongdoing.Subjects read a vignette concerning academic cheating, and were asked to respond to a question-naire concerning the vignette. Data were analyzed using structural equation methodology.Results indicated that religiosity was positively associated with an ethical ideology of non-relativism. Individuals whose ethical ideologies could be described as idealistic and non-relativistic were more likely to state that reporting a peer's cheating was ethical. In turn, individuals who believed reporting a peer's cheating was ethical were more likely to say that they would report a peer's cheating. Tim Barnett is Assistant Professor of Management at Louisiana Tech University. He has authored or coauthored articles appearing in Human Relations, Personnel Psychology, the Journal of Business Research, and the Journal of Business Ethics, among others. His current research interests include whistle-blowing and the ethical decision making process. Ken Bass is Assistant Professor of Management at East Carolina University. He has published articles in journals including the Journal of Personal Selling and Sales Management and the Journal of Business Ethics. His research interests include ethical decision making, ethical strategy, and methodology. Gene Brown is Professor of Marketing at Louisiana Tech University, and received the Ph.D. from the University of Alabama. He has published in a variety of journals including the Journal of Marketing Research, the Journal of Business Research, the Journal of Business Ethics, and the Journal of the Academy of Marketing Science. His research intersts include personal selling, retailing, ethics, and methodology.