Social Comparisons in Ultimatum Bargaining

Experiments are used to examine the effects of social comparisons in ultimatum bargaining. We inform responders about the average offer before they decide whether to accept or reject their specific offer. This significantly increases offers and offer‐specific rejection probabilities. For comparison, we consider another change in informational conditions: telling responders the total pie is $30—ex ante it was either $15 or $30—affects offers and rejection probabilities roughly as much. Our results are consistent with people’s dislike for deviations from the norm of equity but inconsistent with fairness theories, where people dislike income disparity between themselves and their referents.     

Three scenarios for the greater Hamburg region

In this paper, three scenarios for the metropolitan region of Hamburg within the next 30 years are presented. The scenarios are based on an assessment of decisions, opportunities and bottlenecks faced by the region in the areas of economic restructuring, demographic and societal changes, city-development and environmental changes. Many core questions that the region is dealing with are representative for Western European cities and highly industrialised regions worldwide. Accordingly, insights gained about strategies and future possibilities for the study region may be of use to other metropolitan regions. Extensive expert interviews were combined with a comparative analysis of the strong and weak points in the development of Hamburg and other big cities to identify trends and critical and strategic success factors. It is argued that economic, political, societal and environmental processes evolve in close interdependency and need to be treated in conjunction. A central question in this context is the meaning of radically different routes of port development—expansion, re-orientation and discontinuation—for the city's economy, the region's environment and socio-cultural renewal. Beneficial outcomes for quality of life, economic development and environmental state are generally found to depend on a combination of economic, societal and political requirements.     

我国城市老年人主观经济状况充足感分析

主观经济状况充足度指标是经常被用做分析健康、经济幸福感和心理幸福感等问题的重要自变量之一.以中国老龄科研中心2006年"中国城乡老年人口状况追踪调查"的城市数据为例,对全国16个省、市、自治区和直辖市的64个城市8018例60周岁及以上老年人相关数据进行分层多元回归分析.与国外研究相比,相同的结论包括老年人年龄越大、客观收入越多、健康状况越好、离退休及仍在工作的城市老人越愿意认为自己的主观经济状况是充足的;不尽一致的结论表现在老年女性、教育程度越高、已婚以及不与子女共同居住的城市老人越愿意认为自己的经济状况是充足的.在此基础上,分别从老年学理论和政策实践方面提出相关对策建议.     

How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging

Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recognize environmentally friendly packaging. To solicit responses that we may not have anticipated, we used an open‐ended format, which we then followed with a closed‐ended format so that we could compare the two sets of responses. Not surprisingly, in both sets of responses, we found labelling to be the attribute consumers rely upon most, as well as evidence of misleading labels. We also found consumers in Germany and the United States relied on information on the packaging and named searching for information as one of their preferred ways to decide whether packaging is environmentally friendly. French consumers seemed less trusting of published information and more trusting of the look and feel, especially the material, of the package. Our results point to the importance of cultural influences in the acquisition of perceptual cues by the consumer.     

Buzz marketing for movies

In today's dynamic entertainment environment, movies are struggling to stay afloat and remain profitable. Challenges such as piracy, digital theft, competition, overlapping movie campaigns, media fragmentation, and audience saturation are forcing marketers to stretch their film budgets and make every dollar as effective as possible. With more and more entertainment options crowding peoples' lives, marketers must search for innovative ways to reach movie audiences. By breaking through the daily clutter and noise, and capturing peoples' attention to the point that talking about a movie becomes an enjoyable experience to share, buzz marketing is one such promotional posture that drives audiences to theaters. In order to achieve success with buzz marketing, however, marketers must recognize the role it plays in the context of movie differentiation strategies to support the company's overall approach. To that end, this article analyzes buzz marketing as it pertains to six movie differentiation strategies (differentiation with cosmetic movie features, differentiation to reach market segments, growing a movie segment, positioning to support the movie image, positioning to extend the movie image, and differentiation via non-traditional channels) and offers steps for its successful implementation.     

An Empirical Investigation of the Relationships between Ethical Beliefs, Ethical Ideology, Political Preference and Need for Closure

An analysis is presented of the relationships between consumers ethical beliefs, ethical ideology, Machiavellianism, political preference and the individual difference variable "need for closure". It is based on a representative survey of 286 Belgian respondents. Standard measurement tools of proven reliability and robustness are used to measure ethical beliefs (consumer ethics scale), ethical ideology (ethical positioning), Machiavellianism (Mach IV scale) and need for closure. The analysis finds the following. First, individuals with a high need for closure tend to have beliefs that are more ethical as regards possible consumer actions, and score higher on idealism and lower on Machiavellianism, than those with a low need for closure. Second, a correlation exists between political preference and ethical beliefs. Third, a significant relationship exists between ethical ideology and political preference for the two largest political parties. Fourth, individuals with a high and low need for closure have different political preferences for right-wing and left-wing parties.     

Flexpatriate assignments: a neglected issue in global staffing

The demands of managing international assignments are major considerations within strategic IHRM theory and most frequently considered within long-term employment choices between parent-country expatriates or host-country nationals. Yet recent studies from the Centre for Research into the Management of Expatriation (CReME) (Harris, ; Petrovic, ) have highlighted the frequency of alternative types of international assignment, which they classify as ‘short-term’, ‘commuter’ and ‘frequent flyer’ assignments, which are now a regular part of global business life. This paper reports on a case study of one Austrian multinational organization and highlights management issues in terms of incidence, purpose, management and personal impact for assignments involving frequent travel without relocation (flexible expatriation) compared with traditional expatriate assignments. It begins by reviewing the emphasis on expatriate assignment before presenting evidence regarding the extent of alternative forms of international assignment. The research method and background to the study are then discussed before the findings are presented and discussed.     

Comparative Studies in Public Administration and Public Policy

This article offers a conceptual framework and examines a range of cases around the theme of comparative studies in public policy and public administration. It sets the scene for a discussion about issues of comparative analysis in public policy and is aimed at generating debate regarding what comparative analysis can achieve. Finally, it turns our attention to what should be the underlying principles in comparative research and in comparative discourse.     

The intelligibility of supplier information

This paper describes a study in which the intelligibility of supplier information was investigated from a consumer viewpoint. A sample of 123 randomly selected subjects were given eight automobile brochures and asked to rate the manufacturer information on four automobile characteristics which are highly important to consumers.In order to measure intelligibility one subjective and one objective indicator were chosen. The subjective rating scores indicate considerable differences among the characteristics. As the ratings of a list of intelligibility items demonstrate, a negative scoring was especially due to a lack of explanation of technical terms and furthermore to the fact that in the subjects' view, much of what was said in the brochures could have been left out. The hit rate, which was taken as an objective indicator of intelligibility, shows that on average for all subjects and topics under consideration nearly half of the information actually given in the brochures was not made use of as it could not be identified as relevant.This unduly high amount of wasted information can be reduced only when the suppliers of information become aware of — and take into account — the readers' dissatisfaction with unnecessary information.

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Die Verständlichkeit von Anbieterinformationen

Zusammenfassung Der Erfolg jeder Art von Kommunikation hängt von verschiedenen Faktoren, darunter nicht nur von Inhalt, sondern auch von der Präsentation der ausgesandten Information ab. Der Informationsempfänger kann die an ihn gerichtete Botschaft nur dann entschlüsseln, wenn sie für ihn verständlich abgefaßt ist, umgekehrt muß der Informationssender den Kriterien der Verständlichkeit von vornherein Rechnung tragen, wenn seine Information den gewünschten Zweck überhaupt erreichen soll. Die vorgelegte Studie hat zum Ziel, die Verständlichkeit gegebener Anbieterinformationen aus der Sicht der Konsumenten zu überprüfen und daraus Vorschläge für eine verständlichkeitsfördernde Aufbereitung der Informationen abzuleiten.Im Mittelpunkt des empirischen Vorgehens standen Anbieterinformationen, die in Prospekten enthalten sind. Beispielhaft wurde getestet, ob Herstellerinformationen in Automobilprospekten von den Prospektnutzern herausgefunden und entscheidungsbezogen umgesetzt werden können, und ob diese Informationen von den Konsumenten als verständlich bewertet werden. Im Rahmen einer schriftlichen Befragung wurde 123 zufällig ausgewählten Personen mit Führerschein eine Stichprobe von 8 Automobilprospekten zur Durchsicht nach 4 vorgegebenen Themenbereichen vorgelegt. Bei der Auswertung wurden ein subjektiver und ein objektiver Verständlichkeitsindikator unterschieden.Das subjektive Urteil der Befragten signalisiert erhebliche Unterschiede im Grad der Verständlichkeit der Informationen zwischen den einzelnen Bereichen. Die zusätzliche Bewertung einer Liste von 10 bipolaren Verständlichkeitsmerkmalen zeigte, daß wesentliche Gründe für negative Urteile der Befragten darin liegen, daß einerseits Fachwörter in den Prospekten nicht erklärt, andererseits viel überflüssige Worte gemacht werden. Die Findequote als objektives Maß für Verständlichkeit wies aus, daß im Durchschnitt über alle Befragten und Themenbereiche nahezu 50% der in den Prospekten tatsächlich enthaltenen Informationen von den Befragten nicht herausgefunden werden konnten. Dieses unerwartet hohe Ausmaß an fehlangebotenen, weil nicht genutzten Informationen könnte dann reduziert werden, wenn die Informationsanbieter ihre Botschaften verstärkt anwendungsbezogen, den Kognitionen der Verbraucher entsprechend aufbereiteten und durch Streichung von überflüssigen Zusätzen verdichteten.

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Ingrid Gottschalk and Iris Schneider are Research Associates at the University of Hohenheim, Institute 530, P.O. Box 700562, D-7000 Stuttgart 70, FRG.