The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

Relative-to-rival corporate philanthropy,product market competitiveness,and stakeholders

Unlike most of the literature that examines the relationship between corporate philanthropy and financial performance, this study investigates the mechanisms through which corporate socially responsible behaviors produce financial outcomes. We propose that corporate philanthropy improves corporate competitiveness by eliciting positive responses from stakeholders, who assess a firm’s philanthropic contribution in relation to its rivals to determine what level of support they wish to provide to the firm. We predict that a firm’s philanthropy relative to its rivals has a positive effect on its product market competitiveness, and that this positive effect is moderated by three conditions that influence stakeholder response: stakeholder attention to philanthropy, its perceived legitimacy, and expectations of corporate giving. Our predictions are generally supported by our analyses. Overall, this paper shows that strategic philanthropy has a quantitative dimension, and firms obtain the market competitiveness associated with corporate philanthropy by integrating their rivals’ positions into their decision making.     

欠发达地区新农村建设与农村公共产品供给

农村公共产品的供给对欠发达地区新农村建设意义重大，而现阶段欠发达地区农村公共产品供给却存在着供给观念滞后、供给主体单一、城乡之间供给的不公平性以及监督管理体制的缺失等突出问题。如何解决这些问题。主要应从转变观念、引入市场机制和社会力量、建立城乡一体化的公共产品供给体系、创新农村行政管理制度等方面入手。以此推动欠发达地区新农村建设的进程。     

从经济与伦理相关性看我国可持续发展战略实施

本文探讨了我国环境治理面临的主要困难 ,提出了促进环境保护与经济发展相互协调的一系列对策。     

民国时期的工业区位思想

挖掘总结了民国时期学界对中国工业区位研究的成果，认为对中国当前区域经济协调发展有着重要的借鉴意义。孙中山的《实业计划》开创了中国工业区位研究的先河，对后来学者的研究具有很大的引导意义；在工业区位的经济条件与国防条件孰先的争论中，大多数经济学者倾向于从更长远时期关注经济条件；工业分区发展得到学界的一致肯定，但分区的主导原则存在差异；陈振汉等人选择韦伯的理论引入中国，对于中国工业区位的科学规划以及中国区位理论的发展具有积极的促进作用。     

中山城市化进程研究

广东中山市在“工业立市”和“工业强市”的过程中，坚持了城市系统的可持续发展，使城市环境，城市经济与城市社会建设“三位一体”全面推进，加快了城市化的步伐，提升了城市的功能质量。今后，要树立城市经营的新理念，进一步明确城市的功能和定位，采取更有效的措施，积极参与珠三角城市群的分工和协作。更有力地推动中山城市化进程。     

信息的编码、抽象与会计准则——会计准则的信息空间理论诠释

本文从信息空间理论的角度出发,对会计准则的性质进行探讨。在回顾并评价传统解释的基础上,试图得出会计准则“是什么”的一个全新诠释:就静态角度看,会计准则是一种关于企业财务信息编码和抽象的规范体系,其产生根源在于为经济交易的各方提供信息交流和标准化信息转换的平台;就动态角度看,会计准则的变迁则是体系内微观经济个体基于信号发送需要而推动的内涵性变迁和跨体系交易所要求的信息环境共享推动的外延性变迁的共同结果。此外,本文还从会计准则外延性变迁的角度解析了当前各国会计准则存在重大差异的现象。     

分形理论在货运量预测中的应用探讨

在已有研究的基础上，提出了一种新的分形预测模型——等长度递补变维分形模型。首先阐述了等长度递补变维分形模型的基本原理；然后利用该模型对1990年～2004年我国货运量进行了预测，并利用后验差方法分析了模型的精度；最后利用模型预测了2005年～2010年我国货运量及其构成（铁路、公路和水运各自所占比重）.     

企业资本结构理论研究初探——负债经营在企业理财中的应用

在领会西方现代资本结构理论精神和东方哲学的基础上,着重研究企业的适度负债问题。科学合理地利用财务杠杆效应,使负债和股东权益保持合理的比例,形成最佳的资本结构,在追求股东财富最大化的基础上,实现企业价值最大化。     

区位品牌的形成与维护

区位品牌是创造区域产业竞争优势的重要途径,对推动区域经济发展具有重要意义。文章给出了区位品牌的含义,分析了区位品牌形成的三种主要途径,探讨了区位品牌形象容易受损的原因,提出了区位品牌维护的对策。