从消费者行为差异看生活形态营销

随着人们生活水平的提高,消费者具备了满足个性消费的经济基础.人们不是仅仅要满足自己的基本需要,而是要在满足基本需要的同时来展现自己的个性、品味和身份,力求产品风格与自己的生活风格相一致,或者体现自己的生活风格.企业为了在激烈的市场竞争中准确找到自己的目标消费者,准确把握市场动向,制定正确的营销策略就必须对目标消费者的生活风格和价值观念等深层心理变量有一个透彻的了解.了解消费者的生活形态,认真研究其消费行为选择是企业在竞争中夺取市场先机的法宝.     

著名经济学家季崇威对外开放思想述评——纪念季崇威先生逝世两周年

在人生旅途上,有长者始终如一的关怀和指导,是幸运的,这可以让我们少走弯路,进步成长更快.我无疑是幸运的.我国对外开放理论的先驱、德高望重的季崇威先生,也是我非常敬重的长者,引领我在对外开放理论研究中走过十多年的岁月,耳濡目染,季老的学术思想、高尚品格令我终生受益.     

悖论思维对创造力的“过犹不及”效应研究

悖论思维帮助个体发现对立事物间的联系,有利于创造性想法或创意的生成,但过高水平的悖论思维极易导致认知过载,使个体无暇顾及需要想象力和灵感的创造性活动。基于"过犹不及效应",本文提出悖论思维对员工创造力产生非线性影响。同时,根据能力-动机-机会(AMO)的理论框架,探索个人学习能力在这一关系中的中介作用,以及领导调节聚焦行为的调节作用。本文认为:悖论思维与员工创造力呈倒U型关系,个人学习能力在上述关系中起中介传导作用,领导促进型聚焦行为强化了变量间的间接关系,而领导防御型聚焦行为削弱了变量间的间接关系。通过对313名员工的三阶段调查分析,数据支持了本研究提出的假设。虽然适度的悖论思维有助于员工提升学习能力,但过度的悖论思维反而会降低员工学习效率进而削弱员工创造力,领导调节聚焦行为决定了员工是否能完成学习能力到创造力的转化。研究结论为员工创造力的影响因素研究提供了新思路,引导企业通过甄选员工和调整领导行为来激发员工创造力。     

A duration analysis of privatization in the telecom sector

The paper attempts to identify the telecom-sector performance indicators, relevant economic variables, and institutional characteristics of a country that effect the process of privatization of state-owned telecom enterprises. Using standard duration analysis of a panel data, we demonstrate that the privatization incentives are not only shaped by the mobility of financial capital in a country but are also influenced by the degree of competitiveness of private sector participation in policy-making process. The empirical results also reveal the significant impact of productive efficiency in telecom service provision on its course to privatization. We thank an anonymous referee for helpful comments and suggestions. We are solely responsible for all mistakes.     

Partial International Coordination in the Great Fish War

This study extends the great fish war model of Levhari and Mirman [Levhari, D. and Mirman, L. (1980) Bell Journal of Economics 11: 322–344] by incorporating a multiple country context into the model and investigates the existence of a partial coordination Nash equilibrium. First, findings of this paper suggest that a partial coordination scheme is sustainable only in limited cases. Any coalition that has more than two member countries cannot be sustained. Second, the existence and the number of coordinating countries depend critically on the magnitude of the biological and preference parameters. Finally, if the coalition is assumed to be a dominant player, there always exist one or two welfare-improving sustainable coalitions and the size of the sustainable coalitions depends on the parameters of the problem.     

后营销管理观念的兴起

在市场营销活动的竞争重心发生转移的今天 ,后营销管理理论的产生对于指导我国的企业的营销实践 ,锻造企业市场营销能力 ,提升企业核心竞争力和竞争优势有着重要的借鉴意义。     

Improving perishable product inventory management using goal programming

The multiple objectives of perishable product inventory management are examined in this paper. These objectives include: (1) satisfying demand by carrying sufficient inventories, (2) holding down inventory carrying costs, (3) keeping the amount of product spoilage (outdating) at an acceptable level, and (4) maintaining quality by using the product while it is still fresh, and (5) keeping the cost of rotation low. Some of the above objectives are in conflict. Thus, certain redistribution policies may help attain one or more of these objectives to a greater extent. Redistribution involves the transfer of the product from outlets where demand is low to outlets where demand is high. A goal programming model for solving redistribution problems is presented. An example is provided and sensitivity analysis is performed in order to determine when redistribution is advantageous. Applicability of the model is discussed.     

宁南旱作农区生态经济农业发展思路研究

宁南旱作农区是我国经济落后的地区．生态环境十分严酷，农民生活十分贫穷。按照西部大开发的战略要求，保护生态，实现社会经济与生态恢复同步发展已成为该地区当前和以后相当长一段时期的主要任务。面对中国小康社会建设目标和农业现代化要求，发展草畜一体化生态经济农业将是该地区经济发展的战略选择，以草畜产业为基础的生态经济农业必将成为干旱半干旱地区可持续发展的主要途径。