The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

Relative-to-rival corporate philanthropy,product market competitiveness,and stakeholders

Unlike most of the literature that examines the relationship between corporate philanthropy and financial performance, this study investigates the mechanisms through which corporate socially responsible behaviors produce financial outcomes. We propose that corporate philanthropy improves corporate competitiveness by eliciting positive responses from stakeholders, who assess a firm’s philanthropic contribution in relation to its rivals to determine what level of support they wish to provide to the firm. We predict that a firm’s philanthropy relative to its rivals has a positive effect on its product market competitiveness, and that this positive effect is moderated by three conditions that influence stakeholder response: stakeholder attention to philanthropy, its perceived legitimacy, and expectations of corporate giving. Our predictions are generally supported by our analyses. Overall, this paper shows that strategic philanthropy has a quantitative dimension, and firms obtain the market competitiveness associated with corporate philanthropy by integrating their rivals’ positions into their decision making.     

辽宁省农产品电子商务发展对策分析

文章运用SWOT方法分析了辽宁省农产品电子商务的应用现状，运用SPSS软件进行了电子商务与第一产业关系的实证研究，并在此基础上提出了有针对性的对策建议。     

中国生殖健康产业的需求与市场

根据生殖健康的内容 ,将生殖健康产业划分为两大市场和 7类产品。通过对人口、购买力和购买欲望发展趋势的分析 ,提出中国生殖健康产业市场需求潜力巨大的预测。在培育生殖健康产业的过程中 ,产业发展要素的协调、市场化的策略与步骤、多方面合作的机制是政府目前需要优先考虑的三大问题     

中山城市化进程研究

广东中山市在“工业立市”和“工业强市”的过程中，坚持了城市系统的可持续发展，使城市环境，城市经济与城市社会建设“三位一体”全面推进，加快了城市化的步伐，提升了城市的功能质量。今后，要树立城市经营的新理念，进一步明确城市的功能和定位，采取更有效的措施，积极参与珠三角城市群的分工和协作。更有力地推动中山城市化进程。     

信息的编码、抽象与会计准则——会计准则的信息空间理论诠释

本文从信息空间理论的角度出发,对会计准则的性质进行探讨。在回顾并评价传统解释的基础上,试图得出会计准则“是什么”的一个全新诠释:就静态角度看,会计准则是一种关于企业财务信息编码和抽象的规范体系,其产生根源在于为经济交易的各方提供信息交流和标准化信息转换的平台;就动态角度看,会计准则的变迁则是体系内微观经济个体基于信号发送需要而推动的内涵性变迁和跨体系交易所要求的信息环境共享推动的外延性变迁的共同结果。此外,本文还从会计准则外延性变迁的角度解析了当前各国会计准则存在重大差异的现象。     

特许经营在我国旅行社业中的发展

作为一种新兴的商业模式和营销体系，应用在旅行社业中的特许经营是旅游批发(经营)商控制销售渠道的一种手段。目前，我国旅行社业中引入特许经营还不是非常普遍。在对特许经营内涵进行界定的基础上，从我国旅行社业现状出发，通过对特许经营优势的阐述，表明我国旅行社业引入特许经营进行扩张的必要性。同时阐述了中外旅行社业应用特许经营的现状、存在问题以及特许经营在我国旅行社业中的未来发展趋势，希望能对正处于扩张思变期的中国旅行社业有所借鉴。     

关于高校内部会计监督的思考

会计监督是会计的一项重要职能，《会计法》也作出了明显的规定。高校内部会计既要不断优化会计服务意识、提高服务质量，更应该负起会计监督的责任，切实使服务与监督相统一。     

论我国个人所得税的调节收入分配机制

随着我国税制改革逐步完善和征管工作日益加强,个人所得税征收力度和税款增幅显著加大,相应地,其调节收入分配的作用亦日益加强,同时,也应看到在税制设置和征管方面还存在诸多问题,影响了个人所得税的调节作用。本文针对有关问题提出了相应政策,以期对有关部门完善个人所得税有所裨益。     

影响盈余信息含量的因素——来自A股的实证结果

研究中习惯用回报／盈余关系来表示会计盈余的信息含量。通过A股的实证结果发现，当时间窗口为公告日前后60关时，回报／盈余关系较显著；盈余的持续性越高，回报／盈余关系越显著；非线性的模型比线性模型的解释能力更强。但是模型总体的R2水平都较低，这可能是由于研究方法的缺陷、市场的非理性、盈余本身信息含量低等原因造成的。