'Staying Within the Fence': Lifestyle Entrepreneurship in Tourism

Lifestyle, non-economic motives have been recognised as significant stimuli for tourism entrepreneurship and growth of the small-business sector. Tourism research, to date, has focused on the conceptualisation of entrepreneurship informed largely by economic analysis. In this context, the long-term survival of lifestyle entrepreneurs in tourism has been addressed as a constraint within regional economic development. Our research of an emerging cohort of lifestyle entrepreneurs in New Zealand tourism, focusing on the motivating values of these entrepreneurs, reveals that their often conscious rejection of economic and business growth opportunities is an expression of their sociopolitical ideology. Coincidentally, this rejection of an overtly profit-driven orientation does not necessarily result in financial suicide or developmental stagnation but rather provides opportunities to engage with 'niche' market consumers informed by values common to themselves within rapidly segmenting markets. Moreover, the research indicates that these lifestyle entrepreneurs are often instrumental in the creation and introduction of innovative products to the wider industry which are not only capable of articulating values common to the sustainability debate with respect to a sense of place and community, but also stimulate regional development and reproduction of niche market products.     

Representing identities through tourism: encounters of ethnic minorities in Dali,Yunnan Province,People's Republic of China

In the current era of globalisation ȧand regional economic integration, localised concerns with cultural identity, historical memory and collective belonging are assuming a new significance. Rather than signalling the end of localised identities, however, the current period has infused processes of identity formation with elements of political economy. One central component of political economy through which these processes are being expressed is tourism. In this context, as the social sciences have begun to take tourism seriously when addressing broader issues of culture and society, this paper elaborates on new arenas through which processes of identity formation are being articulated. Drawing on a current research project focused on cultural tourism in Dali, Yunnan Province, China, the discussion emphasises the extent to which cultural identities are appropriated, constructed and traded through and around material objects of touristic exchange. Copyright © 2003 John Wiley & Sons, Ltd.