Naming as Strategic Communication: Understanding Corporate Name Change through an Integrative Framework Encompassing Branding,Identity and Institutional Theory

This article presents a framework for understanding corporate name change as strategic communication. From a corporate branding perspective, the choice of a new name can be seen as a wish to stand out from a group of similar organizations. Conversely, from an institutional perspective, name change can be perceived as a way to claim membership of a given organizational field. The framework integrates these understandings and serves a double purpose. First, it can be applied as a theoretical lens through which we can analyze and consequently understand naming in diverse sectors around the world. Second, it offers practical support to organizations, private as well as public, who find themselves in a situation where changing the name of the organization could be a way to reach either communicative or organizational goals.     

Evaluating transport user benefits and social surplus in a transport market—The case of the Norwegian ferries

The article first infers how consumer surplus in a market is linked to revenue under different assumptions about fare elasticity and when using different types of demand functions. This information is added to producer surplus in order to derive social surplus. The method, thus, produces a simple approach for authorities to assess social surplus in a market and its benefits to the users. A modified exponential demand function is applied to calculate consumer surplus and social surplus for 97 ferry services in Norway regulated by the state. The calculations are based on empirical data concerning ferry fare, revenue data at service level and reasonable assumptions about fare point elasticity for services covering different distances.In 2007, these services generated welfare for the users (consumer surplus) and the society (social surplus) amounting to about 5.8 billion NOK and 4.3 billion NOK, respectively. Consumer surplus and social surplus varied considerably amongst the services. Only 3 of the 97 services operate with positive profits and, hence, without subsidies. About 21 of the services contribute negatively to social surplus. Many of these unprofitable services are the only transport alternatives in rural areas and could be argued to continue operation according to politically decided regional measures. Implicitly, maintaining all these 21 services means that the welfare for the people in these areas is valued as up to four times greater than the welfare of the people in the rest of society.     

An environmental performance index for products reflecting damage costs

Several studies have demonstrated how to use DEA (Data Envelopment Analysis) based techniques to estimate environmental performance indices. None of these studies, however, are taking information on the environmental damage costs of the pressure types considered into account. This study is bridging a gap between environmental indices founded in physical pressures and damage costs founded in welfare economics. The aim of the paper is twofold: first, to demonstrate how to implement the information on environmental damage costs within a DEA based environmental performance index, and second, to estimate these indices at product level by using Danish input-output data and environmental data from 1997.     

Quantifying perceived differences in type styles: An exploratory study

This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.     

The European Union preventive restructuring framework: A hole in one?

While traditionally (Continental) Europe has not been known for an in particular debtor‐ or restructuring‐friendly insolvency practice, in recent decades, important reforms were implemented that would foster restructurings in Europe. In this article, we comparatively look a the status quo of insolvency and restructuring practice in five different European countries (Denmark, France, Germany, Netherlands, UK). We place our observations into the context of the preventive restructuring directive, to be implemented within the next two years after its publication on 26 June 2019. The directive leaves quite some room implementation, from a watered‐down restructuring tool with high access threshold to a pre‐insolvency debtor‐friendly US‐style restructuring procedure.     

Accreditation in a differentiated duopoly

Accreditation is increasingly important worldwide; however, some industries have higher accreditation rates than others. We suggest a duopoly model to discuss how market characteristics affect the incentive for firms to seek accreditation. The discussion relates to the effects accreditation might have on the costs and demands in the markets, the degree of product differentiation (addressing both substitutable and complementary goods), type of competition (various Cournot and Bertrand games), and welfare for society. It follows that markets with high accreditation rates are either characterized by fierce competition (price competition in substitutable goods) or by a high degree of coordination (complementarity).     

When birds flock together: an identification of the destination social servicescape

ABSTRACT

While servicescapes have been studied in a variety of travel and tourism domains, the phenomenon has been largely ignored at the destination level. This is especially true when it comes to considerations of the social servicescape, which is reflective of the extent to which the mere presence of other destination visitors can influence affective responses to the destination experience. Accordingly, the purpose of this research is to propose and empirically test a model of the destination social servicescape that explores perceived psychographic similarity within the social servicescape and the effects of this construct on affective evaluations and behavior.