CBS Promotion of Future Programming During the 2011 NCAA Tournament

The simple goal of television promotions is to increase viewership of future programming. The promotion of future programming during sports telecasts is valuable primarily because promotions can air during the game. The purpose of this paper is to provide a network perspective of its promotions strategy by identifying how often CBS promoted its future programming, which type of future programs CBS chose to promote (established or non-established), and how CBS implemented the prominent promotional techniques identified in the literature during its coverage of the 2011 NCAA Men's Basketball Tournament. The findings show that 21% of total promotions were during the game, 42% of total promotions by CBS were for non-established programming, and genre compatibility was the most used technique with the Masters Golf Tournament being the most promoted future program.     

Why don't Lenders renegotiate more home mortgages? Redefaults,self-cures and securitization

A leading explanation for the lack of widespread mortgage renegotiation is the existence of frictions in the mortgage securitization process. This paper finds similarly small renegotiation rates for securitized loans and loans held on banks' balance sheets that become seriously delinquent, in particular during the early part of the financial crisis. We argue that information issues endemic to home mortgages, where lenders negotiate with large numbers of borrowers, lead to barriers in renegotiation. Consistent with the theory, renegotiation rates are strongly negatively correlated with the degree of informational asymmetries between borrowers and lenders over the course of the crisis.     

Effects of Pre-Salt Regulation on the Market Value of Petrobras

This article measures the impacts of the process of pre-salt development related to new regulations in Brazil applicable to the offshore pre-salt hydrocarbon reserves. For this purpose, Bai and Perron (2003 Bai, J., and Perron, P. (2003). Computation and analysis of multiple structural change models. Journal of Applied Econometrics, 18, 1–22. doi:10.1002/jae.659[Crossref], [Web of Science ®] , [Google Scholar]) and Chow (1960 Chow, G. C. (1960). Tests of equality between sets of coefficients in two linear regressions. Econometrica, 28(3), 591–605. doi:10.2307/1910133[Crossref], [Web of Science ®] , [Google Scholar]) tests were used to identify structural breakpoints in the behavior of the price of Petrobras stock through a model that includes the ratio of the stock prices of Vale and Petrobras, and the proven oil reserves of Petrobras from 2000 to 2014. The results indicated structural breakpoints in the period of regulation change and when Petrobras issued new shares to raise funds for pre-salt development.     

The dynamics of the growth of firms: evidence from the services sector

Using a dynamic panel data model with serial correlation in the error term, the purpose of this paper is to examine if Gibrat’s Law can be rejected for the services sector as it has been for manufacturing. The aim of this paper is also to improve the understanding of the empirical determinants of firm growth by extending the literature to include a new variable related to foreign participation. In addition, and based on recent developments in the growth of firms, our analysis also includes the role of the financial structure. The sample used is an unbalanced panel data set that includes all size classes, including the smallest surviving firms, from the Portuguese service sector over the period from 1995 to 2001. Applying the GMM-system estimator our findings suggest that Gibrat’s Law is rejected for the services firms. In addition, the results also indicate that firm growth is mainly explained by firm size and age. These results have significant policy implications.

How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model

The Elaboration Likelihood Model (ELM) explains that the individual involvement in a product category will motivate a person to evaluate brand messages in that product category more critically. This article claims that sponsorship is the ideal promotional communication method to apply the ELM principles. Sponsors should be using the knowledge of the ELM that explains how consumers evaluate messages when developing their activation programs and television commercials. The article provides an example how Citi has developed its Olympic activation program and television commercials to appeal to both high and low involvement product category customers. Citi promoted its mobile app and the Citi Thank You Visa card brand features to try to appeal to high involvement product category consumers, while promoting its Olympic brand association and its corporate social responsibility ‘Every Step of the Way’ initiative to try to appeal to low involvement product category consumers.     

Downsizing and the hyper-effective manager: The shifting importance of managerial roles during organizational transformation

This article describes how managerial roles change in importance during periods of significant organizational transition. An interdisciplinary approach reveals that (1) the competing values framework is a useful framework for examining this question; (2) the transformational roles increase as expected during downsizing; (3) three of four transactional roles also increase during downsizing. This last counterintuitive finding is illuminated by the interdisciplinary model developed. Overall, managers show significant evidence of hyper-effectivity—a state of high performance that is likely to be unsustainable in the long term. Implications for human resource practitioners and researchers are discussed. © 1996 by John Wiley & Sons, Inc.     

An option pricing approach to optimal bidding in construction projects

Reaching an optimal mark‐up value in the context of construction projects' bidding competitions has been a research topic for more than 40 years. This paper aims to contribute to this debate by applying a real options approach. The proposed model has a pure theoretical nature and is based on a maximization problem, whose outcome is the optimal price, that is, the price that should be included in the bid proposal. The model is later extended to accommodate the existence of penalty costs if the selected bidder refuses to enter into contract. Results reached using a numerical example demonstrate that the optimal price is higher when penalty costs are considered.     

A real options approach to optimal bidding in construction projects considering volume uncertainty

Building on the numerical solution by Ribeiro et al. (2108), this paper proposes a model to assess the impact of volume uncertainty on construction projects' value and on the optimal bidding price. The model's outcome is the threshold amount for the incremental investment that managers have to undertake in order to resolve the uncertainty regarding the volume of work to be performed. Any amount of investment below the threshold will add value to the project and produces a more competitive bid price. A numerical example is presented, and a sensitivity analysis is performed to the model's most relevant components.