Users versus nonusers of supplements: socioeconomic characteristics

The objective of this research was to determine the socioeconomic characteristics of supplement users versus nonusers. Seven western states (Arizona, California, Idaho, Nevada, New Mexico, Oregon and Wyoming) were surveyed to determine the socioeconomic profile of persons who either use or do not use supplements. Results indicated that 60.2% of the supplement users were female. The largest percentage was 31–40 years of age. By most definitions, supplement users tended to be well educated. Under adverse economic conditions, only a small percentage (7%) of users would give up supplements first when asked to choose from a variety of items that were considered to be nonessential.     

Vitamin supplementation practices: health/nutrition education implications

A sample of 310 supplement users, 216 nonsupplement users and 247 inconsistent (user/nonuser) supplementers were followed for 18 months to examine the consistency of supplementation. Since supplementation is often not required for a healthy diet, factors associated with persistence or stability of supplement use have implications for appropriate health/nutrition education. Consistent supplementation (at least 18 months' duration) was associated (P < 0·01) with (i) female sex, (ii) health beliefs in the efficacy of supplementation, (iii) seeking health information from physicians, nurses, dietitians and nutritionists, (iv) using periodicals, TV/radio and books for sources of nutrition information, (v) older age, (vi) higher income and (vii) higher levels of education. Nonusers were more likely to attribute health to chance on the Multidimensional Health Locus of Control scale, and inconsistent users were more likely to have experienced a change in employment status, relocation to another town/city and a higher number of ‘change’ events in the previous 18 months. Based on the characteristics of the consistent supplement user, ‘academic controversy’ may be an effective educational strategy to employ, if changes in supplementation attitudes and beliefs are desired.     

Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases

This study empirically analyzed whether consumers making apparel purchases would use a label guaranteeing certain working conditions were present during garment production. While a potential market segment for the No Sweat label was identified, evidence suggests that only a small percentage of consumers would be influenced by the label. This small market segment was profiled on its psychographic and demographic characteristics, and the extent to which the No Sweat label would influence future purchases was examined.