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Scott J. Vitell Kumar C. Rallapalli Ph.D. Anusorn Singhapakdi 《Journal of the Academy of Marketing Science》1993,21(4):331-337
This study develops a scale, using the American Marketing Association’s code of ethics, to measure the marketing-related norms
of marketing practitioners. The scale has five dimensions: 1) price and distribution, 2) information and contracts, 3) product
and promotion, 4) obligation and disclosure, and 5) general honesty and integrity. The relative influence of personal moral
philosophies and organizational ethical climate on the norms of marketers was also examined in this study.
He received his Ph.D. in marketing from Texas Tech University. His work has previously appeared in theJournal of Macromarketing, Journal of Business Ethics, Research in Marketing, Business and Professional Ethics Journal, andJournal of the Academy of Marketing Science, as well as various other journals and proceedings.
His research has been accepted for publication in theJournal of Pharmaceutical Marketing and Management and theJournal of Business Ethics, and has been published in various national and regional proceedings. His research interests include marketing ethics, health
care marketing, international marketing, and direct marketing.
He received his Ph.D. in marketing from the University of Mississippi. His work has previously appeared in theJournal of Macromarketing, Journal of Business Ethics, Business and Professional Ethics Journal, Journal of Public Policy
and Marketing, andJournal of the Academy of Marketing Science, as well as other journals and proceedings. 相似文献
6.
Changes in the theory of interorganizational relations in marketing: Toward a network paradigm 总被引:15,自引:0,他引:15
Ravi S. Achrol Ph.D. 《Journal of the Academy of Marketing Science》1997,25(1):56-71
The marketing environment in the 21st century promises to be knowledge rich and very turbulent. The classic, vertically integrated,
multidivisional organization, so successful in the 20th century, is unlikely to survive in such an environment. The evidence
indicates it will be replaced by new forms of network organization consisting of large numbers of functionally specialized
firms tied together in cooperative exchange relationships. This article explores the characteristics of four types of network
organization that may represent prototypes of the dominant organizations of the next century. These include the internal market
network, the vertical market network, the intermarket network, and the opportunity network. The economic rationale and the
types of coordination and control mechanisms driving network organizations are very distinct from those studied under the
current exchange or dyadic paradigm. This article analyses the kinds of changes involved in key variables and their meanings
in moving from a dyadic view of exchange to a network view.
Prior to joining the faculty of The George Washington University in 1991, he was on the faculty of the University of Notre
Dame. His areas of research interest include interorganization theory and marketing strategy. His articles have appeared in
theJournal of Marketing, Journal of Marketing Research, Social Science Research, Journal of Business Strategy, Journal of Public
Policy and Marketing, and various other publications. He is a member of the editorial review board of theJournal of Marketing. 相似文献
7.
Henry O. Pruden Ph.D. F. Kelly Shuptrine Douglas S. Longman 《Journal of the Academy of Marketing Science》1974,2(4):610-619
For the purpose of equipping researchers in marketing with a more sophisticated method to measure alienation in a marketing
context, the authors have constructed and initially tested an alienation from the marketplace index. Alienation is defined
in terms of Melvin Seeman's (1959) five basic variants of alienation: powerlessness, meaninglessness, normlessness, social
isolation, and self-estrangement. After pretesting, two questions per variant of alienation remained as the operational measures
of alienation from the marketplace. These questions focused specifically on marketing phenomenon. Test-retest reliability
was tested with 35 paired observations. Validity was checked with survey data from 140 households. In terms of face or content
validity, the questions met the criterion of “looking as if” they should indicate the corresponding dimensions of alienation.
Correlations between the marketplace alienation items and a measure of general alienation established concurrent validity.
The authors propose that the use of the marketplace alienation index in studies involving those who are affected by our country's
business climate may prove useful. For example, one would hypothesize that increasing alienation from the marketplace would
be associated with support of consumerist goals, or even of additional government legislation to control problems that the
individual feels is uncontrollable by him because of the bigness and indifference of modern day enterprise.
Pepsico, Inc. 相似文献
8.
Richard C. Becherer D.B.A. Fred W. Morgan Ph.D. Lawrence M. Richard Ph.D. 《Journal of the Academy of Marketing Science》1982,10(3):269-280
Consumer susceptibility to reference group influence has been demonstrated for certain products and buying situations. This
article reports a study designed to determine if reference group influence varies between consumers classified as situationally-oriented
and dispositionally-oriented. Results indicate a considerable difference between the two groups.
Independence Health Plan 相似文献
9.
Jon B. Freiden Ph.D. Douglas S. Bible Ph.D. 《Journal of the Academy of Marketing Science》1982,10(4):359-376
Although the purchase of a home represents a sizable investment for the average family, relatively little consumer research
pertaining to the home purchase process has been reported. This investigation utilized Thurstone's Case V methodology to identify
key attributes used by consumers to make housing choices and to show how these attributes are perceived by consumers of different
tenure and socioeconomic status. The pairwise comparison analysis showed a strong preference for the attributes “safety and
security from crime” and “quality construction” by the respondents. In addition, the analysis revealed several important differences
in attribute preferences between former owners and former renters. Former home owners, for example, were more likely than
former renters to prefer school quality when it was pitted against several other attributes. Thurstone's Case V techniques
was found to be an effective method for measuring consumer preferences. Implications which focus on home product development
and marketing strategies are discussed. 相似文献
10.
The development of a standardized student evaluation form 总被引:1,自引:0,他引:1
David J. Lill Ph.D. 《Journal of the Academy of Marketing Science》1979,7(3):242-254
The original purpose of student evaluations was to provide feedback to the instructor to improve his/her teaching. However,
the use of student evaluations in assessing promotion and tenure decisions is becoming increasingly apparent. Given that students
represent one valuable source of evaluation data, the task involves gathering the information so as not to bias or influence
the results. Thus, the objectives of this report are to discuss the methodology and pitfalls in the construction of a data
collection instrument, and produce a “model” student evaluation form that may serve as the basis for establishing validity
by having the academic community put it to the test. 相似文献