Impact of employment protection legislation on employment and exporting in select African countries

Labour market flexibility is an important issue in both development and labour economics. More flexibility in the labour market is believed to facilitate job creation, but also makes it easy for employers to terminate employment contracts and may be in conflict with the notion of decent jobs as promoted by the International Labour Organization and workers' unions. It is therefore not surprising that labour market flexibility or inflexibility has received a lot of attention in the extant literature. Using a sample of about 4700 firms from six African countries, we investigate the impact of restrictive labour regulation on a number of economic outcomes and find that more restrictive labour market regulations are detrimental to export propensity, export intensity, investment and employment. Policy-makers must be cautious, however, when implementing employment regulations as too flexible regulations may benefit employers at the expense of employees.     

Independent Retail and Grocery Shops in Zimbabwe: Survival and Demise in a Crisis and Post-Crisis Era

Research on independent retail and grocery shops has largely been confined to more advanced markets such as those of the United States and the United Kingdom, ignoring trends in this sector in other markets such as Africa. Findings from these previous studies have established increasing pressure for survival faced by these independent retailers due to the dominance of big local supermarket chains and increased foreign competition. This research investigates the impact of increased local and foreign supermarket retail competition on independent retailers in Zimbabwe during the turbulent hyperinflation crisis era and the post-crisis recovery dollarization era. Key findings from the study focus on the impact of the changing retail landscape on growth and demise of these retailers. The study outlines constraints faced by the retailers and coping strategies that are being used to address the changing landscape and constraints. Implications for marketing practice and policy are then outlined.     

Rhodes,Mugabe and the Politics of Commemorative Toponyms in Zimbabwe

ABSTRACT

This paper is based on former Zimbabwean President Robert Gabriel Mugabe’s ninety-third birthday celebrations. It uses and goes beyond the said ceremony to interrogate the politics of commemorative toponyms in post-independence Zimbabwe. The event took place on 25 February 2017 at a school whose name Rhodes Estate Preparatory School (REPS) was changed to Matopos Junior School prior to the celebrations. The methodological framing of this discussion consists of a critical reading of the media’s representation of the name change and the debates that followed. Reference is specifically made to two Zimbabwean newspapers, The Patriot, which featured the story on 2 March 2017 under the heading “Rhodes ‘legacy’ finally put to rest” and the ZimEye’s story of 26 February 2017 headlined “Mugabe removes Rhodes.” Theoretically, the paper is framed within the critical approach to toponymy that interprets commemorative place-nomenclature as political arenas which could be used to think through issues of history and memory. In particular, it is argued in this paper that in post-independence Zimbabwe, place names, especially commemorative toponyms, are political spaces par excellence which we can use to study not only the country’s colonial history but also its postcolonial realities.     

Does Corporate Social Responsibility Influence Firm Performance? Empirical Evidence from Harare,Zimbabwe

The influence of the dimensions of corporate social responsibility on firm performance are tested in Harare, Zimbabwe using perceptual data from a sample of 155 firms over a period of three years. Structural equation modeling was used to test the research hypotheses. The study found that employee relations, customer relations, community relations and investor relations all had a positive effect on firm performance. Environmental relations, diversity relations and supplier relations all did not influence firm performance. The study has implications on theory, policy and practice, and future research.     

Understanding factors that influence purchases in subsistence markets

International marketers face the challenge of understanding the decision making process that consumers in subsistence marketplaces go through when choosing which products to buy. The unique characteristics of these marketplaces pose distinct challenges which researchers need to address in order to understand what motivates consumers in these markets to make purchases. This paper identifies the potential influencers of purchase by subsistence consumers using a study conducted in Zimbabwe. The findings from this study indicate a set of purchase influencers which motivate consumers to buy products, discussed in terms of their order of importance.     

Franchising at the Bottom of the Pyramid (BOP): an alternative distribution approach

Bottom of the Pyramid (BOP) markets provide distinct marketing challenges to firms either serving these markets or intending to enter these markets. BOP markets have often been criticised for having weak supporting infrastructure such as inefficient or non-existence of distribution systems which hinder firms' ability to distribute products to consumers. Franchising is one distribution strategy which firms can use to enhance distribution at the BOP. Using findings from research conducted in Zimbabwe, this article demonstrates how firms can use franchising as a distribution strategy to facilitate distribution of products to those at the BOP. Both consumers and firms derive benefits from the use of franchising. Firms face distinct challenges in using this strategy and need to re-invent the way they do business.     

Developing Country Perspectives on Country-of-Origin Effects: The Case of the Proudly South African Campaign

ABSTRACT

Research on the effect of product country of origin (COO) also referred to as “made in campaigns” or “buy national campaigns” has attracted considerable attention from international marketing theorists for the past 40 years. This paper examines how the Proudly South African (PSA) initiative in the context of the global debate on the relevance of the concept of country of origin/buy national campaign/made in campaigns has been developed. Reference is made to other international campaigns such as Made in USA and Buy New Zealand and to the importance of the concept as a cue in the purchase decision-making process of consumers.     

Revisiting the Business Environment at the Bottom of the Pyramid (BOP)—From Theoretical Considerations to Practical Realities

ABSTRACT

The area of constraints that firms face when conducting business in difficult environments, such as the bottom of the pyramid (BOP), has been subject to scrutiny in international business. While there has been a general discussion of constraints that firms face in doing business at the BOP, there has been limited effort to constantly revisit these issues in view of the dynamic environment that makes up the BOP. The author critically reexamines the impediments that firms face operating at the BOP with the view of identifying coping strategies used to mitigate the impact of these impediments within a BOP context and their practical, social, and policy implications. Previous studies focus on constraints at the expense of coping strategies and implications. This Zimbabwean study provides a contrasting perspective. Key findings include the identification of changing nature of impediments that are embedded in the BOP context and dynamic coping strategies used by firms to minimize the negative impact of these impediments. The author provides practical, social, and policy implications that can be used to expand insights into the importance of understanding the changing nature of impediments faced by firms at the BOP and the subsequent coping strategies used.     

From boycott to buycott: is activism from the North good for the South?

Review of World Economics - This article provides an original theoretical exploration of the potential effects of northern activism on labor conditions and welfare in the South using a duopoly...