中医药文化融入高等中医药院校意识形态工作探究

当前抓紧加强和改进高校意识形态工作具有极端重要性和现实紧迫性.中医药文化之意蕴与高校意识形态教育目标、内容价值相通,更与高校意识形态工作理念、方法内在相契.通过将中医药文化有机融入意识形态工作,进一步加强宣传阵地、实践阵地建设,协同发力,有助于实现高等中医药院校意识形态工作创新发展.     

Doing more and doing better are two different entities: Different patterns of family control and environmental performance

Family firms bear two types of agency costs, including type I and type II agency problems, in corporate environmental practices: (1) Outside executives at family firms hesitate to engage in environmental strategies, which can lead to drops in profits; (2) Controlling families employ opportunistically environmental management to achieve their interests. We argue that a primary cause for the agency problems lies on ineffective internal corporate governance at family firms, which can cause loss of managerial (or power) balance between outside executives and family executives. Our findings show that family firms with ownership and strategic control (FSC), which family executives and outside executives monitor and constrain each other, can achieve the highest environmental performance. Moreover, external controls, including product market competition and provincial environmental regulations, substitute effective internal control of FSC. The environmental performance premium of FSC is more prevalent when the production market competition is lower. Family firms with ownership, operational, and strategic control (FOSC) can achieve higher environmental performance within a province with more stringent environmental regulations.     

军民融合协同创新驱动产业园区高质量发展研究

军民融合产业园区高质量发展对于推进军民深度融合、在全国形成可复制可推广经验具有重要意义。军民融合协同创新通过促进新知识涌现、推进新产业集聚发展，最终汇聚经济发展新动能，驱动园区高质量发展。在提出军民融合协同创新驱动园区高质量发展的机理与组织框架基础上，将发展模式归纳为以分享经济为背景的资源共享模式、以新型研发机构为核心的第三方模式、以产业联盟为核心的产业链拓展模式和以交易平台为核心的“PPP”模式，最后提出相关对策建议。     

防空洞奇妙夜

粉白的墙上,"Caver"的5个字母以弧形排列,除此之外别无一物,简洁低调中透着时尚、文艺.宽大的门头以同样的圆弧形,将洞穴的特征表现得具象而夸张,仿佛在大声告诉人们,这里是一个防空洞.     

网络直播购物情境下的拟剧化营销——基于抖音直播平台的分析与诠释

网络直播购物逐渐成为一种新的网络营销与消费方式。对于该模式的剖析,有助于对网络直播购物这一新兴事物进行全景化的解构与阐释,更好地理解与把握该模式的本质与趋势。本文基于第三方立场与视角,以戈夫曼拟剧理论为基础,锚定抖音平台为实践场景,尝试诠释拟剧理论在网络直播购物情境中的新变化、新形式、新内涵。研究选择Top100网络直播主播为分析对象,采用后台运营数据、页面数据爬虫、人工观察分析等多元数据采集与分析方法,对整个网络直播购物场景进行分析。研究发现,网络直播购物呈现出鲜明的拟剧化营销特质,各类要素间存在循环强化的运行机理,消费者的购物行为有着显著的集体偏好,且主体间的协同合作机制促进了消费的延续。该发现有助于对拟剧化营销运行机制、拟剧理论的新场景及网络直播购物这一新兴商业模式进行客观辩证的思考。     

EMPIRICAL PERFORMANCE OF GARCH MODELS WITH HEAVY‐TAILED INNOVATIONS

We introduce a new type of heavy‐tailed distribution, the normal reciprocal inverse Gaussian distribution (NRIG), to the GARCH and Glosten‐Jagannathan‐Runkle (1993) GARCH models, and compare its empirical performance with two other popular types of heavy‐tailed distribution, the Student's t distribution and the normal inverse Gaussian distribution (NIG), using a variety of asset return series. Our results illustrate that there is no overwhelmingly dominant distribution in fitting the data under the GARCH framework, although the NRIG distribution performs slightly better than the other two types of distribution. For market indexes series, it is important to introduce both GJR‐terms and the NRIG distribution to improve the models’ performance, but it is ambiguous for individual stock prices series. Our results also show the GJR‐GARCH NRIG model has practical advantages in quantitative risk management. Finally, the convergence of numerical solutions in maximum‐likelihood estimation of GARCH and GJR‐GARCH models with the three types of heavy‐tailed distribution is investigated.     

歌乐山,写满信仰与忠诚

歌乐山下埋忠骨 The Bones of the Martyrs Buried Under Gele Mountain 烈日当空,站在红岩魂广场抬头仰望,那座由红色岩石雕刻而成的烈士群雕在骄阳下闪闪发光.登上高高的阶梯,只见一面鲜艳的党旗屹立在烈士公墓前,静静守护着红岩英烈. 墓碑上铭刻的,是300多个名字. 革命烈士牺牲在黎明前夜,没能亲眼看到重庆的解放,但他们的故事在这片土地上被一直传颂,他们的忠诚与信仰将同他们的名字一道,镌刻于巍巍歌乐.走进红岩魂陈列馆,倾听们的故事,愈加明白先烈的牺牲有着何等的分量.     

服务营销:3G时代企业致胜的法宝

随着3G时代的到来,电信企业之间的竞争将更加激烈.电信企业要想在激烈的竞争环境中立足,拥有自己的市场,必须以服务营销为战略研究重点,建立以用户为中心的服务营销体制,建立包括企业利润、企业的成长性,用户忠诚、用户满意、提供给用户的产品与服务的价值,员工能力、满意、忠诚及效率在内的电信服务利润链.     

正视现状调整策略发展东盟贸易

中国—东盟贸易自由区将是“全球第三大市场”。随着双边贸易谈判进行，东盟贸易对中国经济影响越来越大。同时，东盟贸易也给中国企业带来无限商机。为此，我们应该积极进行应对，调整我们的策略，尽量在东盟贸易中赢得市场。     

生命周期评价方法及其应用

介绍了生命周期评价的目的、意义和基本方法，并运用该方法对燃煤发电、废纸造纸、废旧塑料气化发电等几种不同工业过程的环境影响进行了分析。