Beijing Bianyifang,No.1 of the 600-year ＂Kiln-roast Duck＂

The brand of Bianyifang was established in A.D. 1416(Yongle 14th, Ming dynasty), 590 years ago. It is one of the oldest restaurants in China, famous for its roast duck. Its unique method of kiln-roasting has been its trademark all throughout its history. However, as it faces competition from new brands, especially foreign brands, how can Bianyifang ensure its survival and continued success? Looking at Bianyifang's own successful history and the histories of other successful Chinese brands, we can conclude that Bianyifang should insist on self-innovation and increasing its competitive ability to make a name for itself internationally.     

中华老字号经营管理现状及发展前景——以便宜坊为例简

中华老字号企业的现状与发展值得我们关注。一方面,它们历史悠久,文化底蕴深厚,经验丰富,在市场上具有一定的竞争优势。另一方面,部分老字号理念陈旧,缺乏创新,在新的时代背景下发展受阻。本文以中华老字号企业之一——便宜坊为例,探讨中华老字号企业的经营现状与发展前景。为中华老字号企业,尤其是餐饮类企业的发展建言献策,提供一些有参考性的发展建议。