Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many studies have investigated the impact of design elements like color or typeface, few have examined the impact of holistic variables like the degree of elaborateness. This study proposes to fill this gap by investigating the influence of the degree of simplicity/complexity in package design on brand perception. The topic is first investigated through a multidisciplinary approach mobilizing the fields of semiotics, art history and marketing. Then, we conduct an experiment in which three bottles of Champagne operationalizing three levels of simplicity/complexity are tested with a sample of 305 consumers. The results indicate that the simplicity/complexity of a package design has a significant impact on brand perception, with simplicity being associated with modernity, reliability, authenticity, success and sobriety and complexity with seniority, joy, imagination, charm, femininity and sophistication.     

协作型企业供应链管理

供应链管理作为一种新型的企业关系管理模式在现代市场竞争中为企业生存与发展提供了一种工具。本文针对协作型企业供应链管理进行了研究。协作型企业供应链由于其业务联系上的紧密性与其他供应链有所不同，在生产计划制定上强调生产计划的一致性与协调性，核心企业与供应企业在生产计划制定方面的信息共享；在销售管理上强调企业与销售商集成式管理。     

随机生产前沿方法的发展及其在中国的应用

本文对随机前沿生产函数模型的发展及其在中国生产率分析中的应用进行了评述。文章首先介绍随机前沿方法的基本原理、估计方法和在面板数据下对全要素生产率增长的分解,随后评述随机前沿生产函数模型的最新进展和在经验分析中的优势与作用,最后总结了在中国行业和地区经济增长研究中随机前沿方法的成果和不足,并探讨今后研究的发展方向。     

统分经营的有效结合：农民协会的成功所在——基于萍乡市排上生猪养殖协会的案例研究

本文通过对萍乡市排上生猪养殖协会的案例研究,揭示了农民协会在农业产业化经营中的重要作用:一方面发挥了协会统一经营的功能,为分散的农户提供资金、技术和市场等方面的帮助;另一方面又可以有效地调动农户分散经营的积极性,促进农户生产规模的不断壮大。本文对这种模式进行了分析,得出结论:农民协会统分结合经营模式的成功在于借助于组织实现了农户对生产费用和交易费用的节约。     

Estimation of Agricultural Production Functfons on a World-Wide Basis

Agricultural production is becoming increasingly capital and research intensive. Hayami and Ruttan, along with others, have developed and applied the metaproduction functional approach to the examination of this phenomenon on a worldwide basis. Limitations to the approach derive from a restrictive functional form chosen for estimation, and from a restrictive specification of agricultural capital and land. This study addresses those difficulties by use of the flexible translog functional form for estimation and by specifying an overall agricultural capital index and a land measure incorporating differences in the quality of land (agricultural natural resource) endowments. Estimation results indicate that agricultural comparative advantage in production is likely shifting to developed countries relative to LDC's due to capital constraints in the latter. Also agricultural potential (i.e., land endowments) do not serve to differentiate nations on the basis of agricultural production. Investment in agriculture, including land improvement, is key to the determination of comparative advantage. La production agricole fait appelle de plus en plus a beaucoup de re-cherches et de capitaux. Hayami et Ruttan, avec d'autres, ont developpe et appliqué l'approche fonctionnelle métaproduction pour examiner ce phénomena à l‘échelle du monde. Les limitations de cette approache provienneent de la forme fonctionnelle restrictive choisie pour l'estimation, et de la spécification restrictive de capitaux et terres agricoles. Cette étude traite ces difficultés en utilisant la formule “translog’ fonctionnelle adaptable pour l'estimation et en spécificant un indice du capital agricole global et une mesure de terre qui incorpore les différences du qualité des terres agricoles (ressources agricoles naturelles). Tous les résultats estimatifs indiquent que l'avantage comparatif agricole de production s'incline vers les pays développés parraport aux PMD dû aux constraintes de capitaux dans ces derniers. Aussi la capacité agricole (c'est à dire la richesse des sols) ne sert pas à différencier les nations sur le plan de production agricole. L'investissement dans l'agriculte, notamment l'amélioration de terre, est la cief pour déterminer l'avantage comparatif.     

Economic analysis of the impact of adopting herd health control programs on smallholder dairy farms in Central Thailand

The economic impact of adopting herd health programs for mastitis and reproduction by small-scale dairy producers of Central Thailand was assessed using a policy analysis matrix (PAM). Following a reduction in the incidence of bovine disease on adopter farms, an increase in private net profits is observed. More importantly the social costs of supporting dairy farmers is reduced; the PAM effective protection coefficient was reduced by 35% for mastitis program adopters and by 44% for reproductive program adopters, indicating improved social efficiency of dairy policy. Other indicators of efficiency and policy implications are discussed.     

对我国生态环境保护的初步探讨

中国是世界上最大的发展中国家,由于现代工农业生产而造成了严重的环境污染,尤其是大量使用农用化学品所导致的生态失调与环境破坏,已严重威胁到人类生存环境及生活健康。今后社会发展必须大力提倡与推广无公害、无污染的清洁生产,全面实现生产的"零污染"与废物的"零排放"、保护环境与追求生态和谐的发展目标。     

谈美术教育中人本主义的体现

以学生发展为本的人本主义教育理念是素质教育的要求，它使美术教育更关注丰富人性的培养，更为尊重学习者的个性目标。本文试从四个方面来谈谈如何在美术教育中体现人本主义这一理念。     

Directional duality theory Directional duality theory

In this paper we introduce a complete duality theory based on directional distance functions. This duality theory parallels the duality theory based on radial distance functions in Färe and Primont (1995).     

公共资本生产率的比较研究——基于长三角21城市公共资本边际生产率的实证分析

近10年来长三角的政府公共投资（分配）过多地流向了上海、苏州、杭州、南京等核心城市，使这些城市的人均公共资本拥有量大幅上升，从而引发了其边际生产率递减情况的发生。但它们的资本利用效率或技术创新水平没有明显提升（或下降），不足以抵消其资本边际生产率下降的趋势。对这些大城市的经济发展来说，公共投资对其经济增长的意义已经在数量上表现得不明显，但对正处于经济快速增长期且资本边际生产率呈递增态势的长三角外缘中小城市而言，公共投资却有着积极意义。