Consumer experiences,attitude and behavioral intention toward online food delivery (OFD) services

Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed.     

Wish you were here? Quasi-experimental evidence on the effect of education on self-reported attitude toward immigrants

We use European Social Survey and Labour Force Survey data from 2002 to 2012 to estimate the causal effect of years of education on European natives׳ opinion toward immigration, by exploiting the exogenous discontinuity generated by reforms in compulsory education in Europe in the 1940s through the 1990s. Our findings show that higher levels of education lead to a more positive reported attitude toward immigrants. We also investigate the mechanisms behind the effect of education on reported attitudes by evaluating both economic and non-economic channels. We find that higher levels of education place individuals in occupations that are less exposed to the negative effects of migration, although not in sectors/occupations where the share of migrants is necessarily smaller, suggesting that migrants and low-educated natives may be complementary rather than substitutes in the labour market. In addition, education alters values and the cognitive assessment of the role of immigration in host societies, with a positive effect on reported attitude toward diversity and on the assessment of immigration׳s role in host countries. Our findings suggest that education as a policy instrument can increase social cohesion in societies that are subject to large immigration flows.     

Measuring the shopper's attitude toward the point of sale display: Scale development and validation

In Europe alone, marketers invest several hundred million of Euros in marketing activities at the point of sale every year. A prominent role is assigned to display promotions. However, despite their large practical importance, surprisingly, there is no measure to pre-evaluate different displays and their design facets so that the display which reached the best pre-evaluation results may be identified and, if poor rated facets were found, those may be altered before production and rollout of the display in question. Therefore, this paper develops and validates a scale to measure the shopper's attitude toward a point of sale display reflecting all relevant facets of a display from the shopper's point of view. Examination of the scale led to satisfactory results in terms of reliability, validity, and its predictive power for purchase intention. Summarizing, the scale can help to improve display designs prior to rollout, thus, enhancing the efficiency of display promotions.     

How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Despite the growing popularity of green hotels, there remains a dearth of research examining travelers’ intentions to choose green hotels. The study addresses this research gap by developing and testing an integrated model of green hotel behavior in an emerging market of India. We use a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions. The findings show that presence of green trust is a significant and necessary condition for green hotel choice. Additionally, absence of willingness to pay premium, biospheric value, attitude, and subjective norm were found to deter travelers from choosing green hotels. These findings offer unique insights for managers in developing marketing strategies to enhance travelers’ green hotel adoption.     

The effect of firm scale and CSR geographical scope of impact on consumers' response

The role of corporate social responsibility (CSR) in shaping consumer perception and attitude has received many attentions both in the academia and practitioner world. While this domain has invited numerous research, but research highlighting how consumers react toward learning the size of a firm conducting CSR and geographical scope of the CSR impact is still scarce. We investigate how consumers shape their attitude and consumption behavior after knowing that the CSR action is done by a small, locally-owned business that brings impact to the local community through an experimental study. Our study adds a shade in understanding how the effect of a firm size and geographical scope of CSR impact might increase consumers' favorable attitude and behavior toward the business and its products. Our findings show that when consumers learn that the firm conducting CSR is a small, locally-owned (in coffee shop business) that directs its action toward local beneficiaries, they demonstrate more favorable attitudes toward the action and the firm, which manifest in the form of better intentions to acquire the product as well as willingness to pay premium prices for it. Our findings confirm the US consumers' love affair with local businesses, in particular. While the findings generally benefit small, locally-owned businesses, they also suggest recommendations for large, multinational businesses to design their marketing strategy in an attempt to increase favorable reactions from consumers.     

大学生“村官”创业态度和创业倾向的影响因素分析——以温州市为例

本课题调查小组选择温州大学生＂村官＂创业态度和创业倾向作为调查主题,目的是希望通过了解当前温州大学生＂村官＂对待创业问题的看法,了解大学生＂村官＂创业现状及存在的问题,多角度分析当前政策实施的有效性,从而为改善和拓宽大学生＂村官＂创业渠道提供决策参考。     

农民工土地流转的现实可能性研究——基于山东泗水县的调查分析

一直以来土地可以说是农民的命根子。对于农民工来说,在当前城市针对他们的社会保障制度尚未建立的背景下,土地是他们最后的生活保障线。随着外出打工的农民越来越多,农民工的土地流转问题已经引起整个学界的广泛关注。对农民工土地流转的态度、土地流转的现状、自愿程度、土地流转后生活改善情况等方面以山东泗水县的问卷调查和个案访谈为基本资料进行实证研究,旨在促使土地流转问题通过市场、政府、农民工三方的共同努力来解决。     

大学生网络流行语使用行为的调查与分析——以上海部分高校为例

本文采用配额样本随机抽样的方法调查了上海13所高校1300位大学生,对高校大学生网络使用行为、网络流行语熟悉程度和对网络流行语的态度的内容进行了调查,重点关注网络流行语在现实生活中的使用情况,并对网络流行语规律进行了分析,     

美国公司就“绿坝”过滤软件侵权告中华人民共和国及相关企业案评析——兼评美国“法院不方便管辖”在涉及中国企业案中的运用

2010年11月,美国加州中部联邦地区法院作出裁定,驳回索尼等个人电脑生产商关于撤销中国"绿坝"软件侵权诉讼的申请。法院主要理由是被告不能证明在美国诉讼使其承受和原告不成比例的"烦扰"和"压迫"。本案涉及美国"法院不方便管辖原则"的适用问题。本文认为,尽管在美国公民作为原告并在当地法院起诉的情况下,被告基于"法院不方便管辖原则"要求驳回诉讼比较困难,但中国企业仍然应该根据美国判例实践据理力争。     

非互惠的零关税待遇是否促进了受惠国的出口多样化——基于中美对非洲贸易政策的比较研究

非互惠的优惠贸易待遇是世界贸易组织和国际社会支持发展中国家尤其是最不发达国家发展的重要工具。为了评估该政策的效果,本文以中美对非洲实施的零关税待遇为例,采用2001—2017年HS8位贸易数据从整体、行业和区域层面评估了两种政策对受惠国出口多样化产生的影响。结果显示,美国零关税待遇分为AGOA-GSP和AGOA-服装两个条款,中国零关税待遇(FOCAC)在遵循WTO规则、受惠商品范围、受惠国家标准、原产地标准及政策有效期方面均优于AGOA-GSP,但在原产地标准灵活度和政策优惠力度方面低于AGOA-服装。这些特征导致三类政策对受惠国出口多样化的影响产生显著的差异。整体上,FOCAC和AGOA-服装对受惠国出口多样化均产生了显著的积极影响,而AGOA-GSP的影响不显著;行业层面,FOCAC对受惠国制造业、矿业和农业的出口多样化均产生了显著的促进作用,而AGOA的两个条款对受惠国三个细分行业出口多样化的影响均不显著;区域层面,三类政策对受惠国出口多样化的影响仅在部分区域发挥效果。