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本文在深入分析Creditportfolio View(CPV)模型的原理基础上,利用了现代信用风险KMV模型计算出我国产业集群的违约概率.然后利用CPV模型进行一系列的运算以校验违约概率,最后分析我国产业集群违约概率值的特点。 相似文献
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Influencer marketing has become a powerful channel for brand promotion and market expansion in the hospitality industry. However, those responsible for implementing influencer marketing campaigns are susceptible to the “myth of viewability” and rely on the Cost Per View (CPV) evaluation metric, rather than the more appropriate Cost Per Action (CPA). The current research explores the aforementioned myth from a hospitality management perspective by identifying the types of image (or photo) which attract more audience commentary or liking. A qualitative research approach is adopted involving two experiments with influencer pairs across the restaurant context in Taipei, Taiwan. We selected influencers Q and S as our manipulated group. In sharing images on their social media platform, it was found that they make greater use of personal than of food related images. The opposite was the case for the controlled group - influencers X and A – who shared more food than personal images. The researchers tracked viewer responses and then actions towards influencer postings to determine (a) which influencer approach draws more views and (b) the costs that are attributable to views and/or actions. They drew upon the findings to formulate an Owner-Influencer Matrix, a strategic planning tool and framework that helps owners and influencers to optimize influencer marketing. It is concluded that interactions between influencers and business owners should be beneficial to both parties. This empirical study may provide business owners and social media influencers with insights about communicating the respective brand values of their counterparts and designing sponsorship collaborations with a capacity to generate the desired consumer responses. 相似文献
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随着信息化技术的不断发展,电子采购已经逐渐渗透到各行各业,包括政府采购领域。产品和服务分类标准是电子采购运行的基本元素,电子采购网站的多样化催生了不同的产品和服务分类标准。欧盟是电子采购制度相埘健全、成效相对突出的地区。文章深入分析了欧盟公共与私营领域常见的电子采购分类标准的制定背景、异同点以及各自的优缺点,同时提出了完善建议。 相似文献
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基于企业绩效价值的经营者绩效考核体系初探 总被引:1,自引:0,他引:1
本文根据经营者绩效考核的原则性要求,按照平衡积分卡的思路,在企业价值的基础上,构建了一个全新的经营者绩效考核体系——企业绩效价值体系,分析了企业绩效价值体系在企业中应用的基础和要求,并对这一新的经营者绩效考核体系进行了简要的评估。 相似文献
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犬细小病毒感染是由犬细小病毒(CPV)引起的犬的一种急性传染病,以严重肠炎综合征为特征的犬科和鼬科动物的重要传染病。CPV感染是犬科动物最常见的、最主要的病毒性疾病之一,是食肉动物细小病毒的典型代表。 相似文献
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目前,世界上最具有影响力和代表性的评估准则,当属国际评估准则委员会制定的《国际评估准则》。本文比较了中国与国际评估准则委员会在资产评估师职业道德规范方面的异同,并分析其中缘由,为中国资产评估师职业道德规范的进一步完善提供借鉴。 相似文献
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