Reading between the lines: Multidimensional translation in tourism consumption

This paper argues that for translation to enhance the tourist experience literal accuracy is not enough and translations should be culturally sensitive to their target readers. Using the example of museum websites as a form of purposive tourism information designed to both inform and attract potential visitors, this paper analyzes websites of museums in the UK and China. We argue that no matter how accurate a translation may be, if the norms of the target tourist community have been ignored a translation may fail to achieve its purpose and may even have a detrimental effect on the tourism experience. By bringing together translation and tourism theory, we demonstrate when the cultural element of tourism is considered alongside the translation of texts, the need for linguistic accuracy is superseded by a requirement for cultural sensitivity.     

30年代新感觉派创作与90年代晚生代创作之比较

30年代的“新感觉派”创作和90年代的“晚生代”创作都是中国文学中真正的都市文学创作,由于产生社会环境的相近,二者都有着相同的世俗性的创作特征;同时,由于文化背景和具体境况的不同,二者在先锋性上也有着差异。因此,从产生背景进行二者的分析比较,能够更明晰的探究他们创作的不同与特点。     

A genre-theoretic approach to financial reporting research

A genre is a category of texts marked out by the conventions employed in their production. A genre-theoretic approach draws out the complex, subtle and elusive nature of financial reporting as communication. It provides scope for examining the features of the reporting process that contribute to its complexities and subtleties in a systematic, comprehensive and integrated way, embracing both technical and social dimensions. This paper discusses aspects of genre theory, as employed in discourse analysis, and their application to financial reporting. Relevant features of the approach include financial statement composition as a challenging process; knowing users; an engaged discourse community; situated communication; intertextuality; and structural dynamism. A genre-based approach has a number of implications for financial reporting research, at both methodological and substantive levels, which are explored in the paper, and may ultimately offer the potential for integrating market-based and interdisciplinary work together with the best of the classical tradition.     

Conversational use of genres in managerial meetings

This article addresses the question of how the concept of genre, defined as a linguistically realized activity type, can be applied to the study of organizational discourse. In particular, the authors show how and for what practical purposes managers invoke genres in meetings. The data of the study consist of video-recorded company-internal meetings and the methodology is based on ethnomethodological conversation analysis. In the empirical analysis the authors show how genres are used as resources for joint understanding and for conducting a particular conversational action in a meeting, namely proposing a solution to a problem. The study highlights the importance of genre knowledge in managerial meetings and the practical nature of this knowledge.     

基于语料库的外贸英文函电写作研究

运用系统功能语言学理论和语料库,对中企外贸英文函电和英语国家外贸函电进行对比研究,分析两者在语域上的异同,经研究发现两者均属于交互性劝诱文本,但前者在劝诱性方面逊色于后者。并探讨对于中国外贸企业的英文函电写作所带来的启示,以及如何采取相应的写作策略,以增强文本的概念功能、人际功能和语篇功能,以便更好地实现英文函电的跨文化交际功能。     

Contextualising Media Choice Using Genre Analysis

Value creation is increasingly organized in virtualized settings requiring effective computer-mediated communication. While media choice has been a topic of interest in Information Systems for some time, corresponding media choice theories exhibit a range of shortcomings with regard to applicability in context. Since the theories try to generalize across social contexts, their key constructs are rather abstract and underspecified with regard to application. Against this backdrop we present an approach for contextualizing media choice using genre analysis. Genre analysis aims at identifying communication patterns (genres) in social communities (e. g. teams) as a structured overview of existing team communication. By juxtaposing requirements of the identified genres and media characteristics, we are able to propose a new set of media for improving team communication. We illustrate the application of our approach with a case example.

南宋雅词派与"大晟乐"关系蠡测

南宋雅词派首重“协音”，关键乃在于“填词按谱”。此处“谱”虽较复杂，但“大晟曲谱”与“清真谱”无疑是最为重要的两种。南宋雅词派不仅在词的创作实践中反复以“大晟乐法”为旨归，而且对两种“曲谱”的模仿与习学也成为“雅词”创作的一大“心法”。这不仅对南宋雅词派“词法”的形成有着不可忽略的影响，而且对南宋词最终走向“典雅”“协音”之路起了关键的作用。南宋雅词派对“大晟乐”的接受使它在走向词艺巅峰的同时不可避免地落入与“大晟乐”同样日渐衰竭之命运。     

Consumer Responses to Product Placement in Television Sitcoms: Genre,Sex, and Consumption

The paper presents a study of consumer responses to products placed in a sitcom, “Ads R’ Us,” created as a stimulus to ascertain the influence of a television program’s genre and male/female respondents’ sex on responses. Textual analysis is used to analyze sitcoms, a category of programs created in accordance with genre conventions, the structural framework that influences responses to media vehicles. First‐generation feminist reading theory, which challenged the patriarchal assumptions mostly unquestioned in the US until the early 1960s, is used to analyze responses produced by second‐generation respondents, who came of age a generation later, after the women’s liberation movement led to socio‐cultural changes. The study draws from multidisciplinary theory and integrates stimulus‐side/response‐side research to enhance understanding of the text‐context‐consumer relationship. Findings indicate that second‐generation responses to placed products are problematized by the coexistence of patriarchal and feminist perspectives that color male/female readings of sitcoms.