Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

Although online retailing is applying livestreaming to promote both hedonic and utilitarian products, the differential effectiveness of utilizing this tool across the two types of products is still unclear. With an online experiment, the study found that livestreaming (vs. traditional e-commerce) is more effective in boosting hedonic products while making no difference in increasing purchase intentions of utilitarian products. By running a moderated serial mediation analysis, the research also demonstrated the underlying mechanism that livestreaming could significantly enhance mental imagery quality and customer trust in hedonic rather than utilitarian products. Therefore, our research has discovered an important boundary condition for the livestreaming effect and also the mechanism for the success of utilizing livestreaming to boost hedonic products. Considering the indiscriminate use of livestreaming regardless of product types and the huge amounts of resources required to sustain livestreaming, the study not only provides a theoretical glimpse of where livestreaming is more effective and why, but also practical insights as to how to apply livestreaming to different types of products and how to leverage mental imagery and customer trust to achieve business growth in an online retailing context.     

应收账款的管理

应收账款的管理在很多企业都是较困难的一件事。应收账款的管理主要体现在两方面：一是销售过程中应收账款的管理；二是已发生应收账款的管理，特别是坏账准备的管理。     

How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting

Virtual reality can influence consumer behavior in powerful ways, but in the domain of tourism marketing, less is known about the psychological process. One possibility is that VR has stronger impact on mental imagery than traditional channels, creating vivid simulations of what it would be like to visit destinations. This process might create hedonic expectations of future happiness, which should increase the willingness to actually seek out the destination in real life. The results from a laboratory experiment provided support to this hypothesis. Participants were randomly assigned to view a nature destination either in traditional still images or virtual reality, and then reported their initial responses before making an actual consumer choice. VR exposure led to higher levels of mental imagery and happiness predictions, which in turn was associated with stronger travel intentions and purchasing decisions. However, VR effects on consumer choice were moderated by previous experience with the destination.     

简快身心积极疗法的理论基础及其逻辑关系之剖析

简快身心积极疗法在发展过程中,不拘泥于学术学派的束缚,系统整合了当前国内外各种实用有效的治疗技术,因其简洁快速、实用有效的临床辅导效果而独树一帜。本文尝试系统梳理简快身心积极疗法的理论基础,挖掘其内在逻辑关系,剖析其简快有效的原因所在。     

美国人何以养老——美国养老保险体系与可持续研究

美国的养老保险体系是由国家通过税收筹资的基本养老基金、企业建立的以401(k)计划和个人退休帐户(IRAs)为主的职业养老金计划以及相当完善的商业养老保险共同构成的三支柱式养老保险体系。通过具体分析美国国家基本养老和企业职业养老基金的构成、收入来源、支出水平以及可持续能力,说明美国养老保险体系是一个制度完善、可持续能力较强的养老保险范例,值得我国借鉴。     

Harmonization of Accounting in France and Britain: Some Evidence

The European Community's accounting harmonization initiative is intended to create harmonized reporting by Community companies. If the Community's programme is successful, measurement practices in each member state should be such that the same transactions receive broadly comparable treatment irrespective of the country where the accounts are prepared. This study sets out to test whether this is the case in France and Britain and the application of the Fourth Directive, and whether in practice there is any consensus even within each jurisdiction. An empirical test for harmony and uniformity is made by asking accountants within each jurisdiction to compile financial statements from a common set of data.
The results of the test show that in this sample there is relatively little harmony within each national group, let alone between one jurisdiction and another.     

Auditor Expertise and the Estimation of Dollar Error in Accounts

A major task that auditors undertake in formulating their audit opinion is to estimate the dollar error that might exist in accounts in light of their evaluation of internal control strengths and weaknesses. The research that has been undertaken to evaluate the quality of auditor performance on this task, however, has produced mixed results. The current study tries to overcome some theoretical limitations and measurement limitations that have undermined prior studies. Forty practising auditors rated their abilities on fourteen characteristics derived from a model of expertise. They then undertook an experiment where they judged the extent of dollar error that might exist in the inventories of a manufacturing company. They based their judgments on working papers provided to them that contained, among other information, an evaluation of the company's internal control system. An estimate of the 'true' dollar error in the inventories was calculated using a program that simulated the company's internal control and accounting system. This estimate was then used to calculate the accuracy of the auditors' judgments. Their ratings on the expertise characteristics were not related to their judgment accuracy. Their ratings were related, however, to their confidence in their judgment accuracy. Auditors who considered themselves more expert at the task were more confident in their judgment accuracy but they were, in fact, no more accurate than auditors who considered themselves to be less expert at the task.     

Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

As offline retailers struggle to compete with online ones, the importance of a consumer’s ability to touch a product prior to purchase becomes important to study. Prior research has found inconsistent results on whether product touch facilitates consumers’ product-related decision making. Some studies report a positive effect, whereas others do not. The current research reconciles this inconsistency and draws retailing implications. Across three experiments, we show that the effect of product touch on consumers’ purchase intentions and willingness to pay for a product being evaluated is evident when consumers’ mental representation of the product is concrete, but not when abstract. We further show that perceived risk and perceived ownership simultaneously mediate this moderating effect of mental representation. Implications are drawn for both offline and online retailers.     

由海外应收账款危机提出的优化我国信用管理模式的立体模型

2004年中国进出口贸易额历史性地突破一万亿美元大关,成为继美国、德国之后的世界第三大贸易大国。但是,反倾销和反补贴等对外贸易壁垒之后,又一问题凸现出来。据权威推算,迄今我国至少有1000亿美元的海外应收账款无法收回,并且这个数字还将继续增加。对此,理论界众说纷纭,从不同角度为解决这一问题出计献策,但一直没有一个整体的框架成型。为了系统而又清晰地解决我国海外应收账款“黑洞”,优化信用管理模式,笔者提出了一种模型。     

Sustainability in the prospective scenarios methods: A case study of scenarios for biodiesel industry in Brazil,for 2030

In order to build prospective scenarios for biodiesel industry in Brazil, with a sustainable perspective, it was necessary to develop a cross-disciplinary work to include Sachs’ dimensions of sustainability into the scenarios method. This meant linking concepts from different disciplines, without transforming it in a new discipline. In order to support the proposition for the new method, a study case is presented, the framework for the biodiesel scenarios in Brazil, by 2030. An in-depth interview was used to test the proposition of having the sustainability dimensions as driving forces. The result was the identification of a critical uncertainty composed of various aspects related the response to climate change and environmental conservation. The scenario storylines that were developed based on the critical uncertainties showed that sustainable options for the future are possible if the mental maps are enlarged to see beyond the business as usual.The results show that the scenarios storylines go through social, environmental and economic aspects, supported by other aspects like the territorial and political. Also it showed that sustainable options are possible if the mental maps are enlarged to see beyond the business as usual.