Rethinking marketing: Peter Drucker’s challenge

Just as Peter Drucker pointed out the importance of assessing whether a company’s “theory of business” is relevant, marketers need to consider whether the current “theory of marketing” still fits in a world of rapid change. The author examines how Drucker challenged the theory of business at financial services firm Edward Jones, helping to identify new market opportunities. For example, he urged the company to move into metropolitan areas, which now account for 60 percent of the firm’s business. The article then considers how the field of marketing needs to reexamine its own mental models. Finally, the article considers how Drucker’s seminal insights on marketing, particularly his emphasis on an interdisciplinary approach, might point the way to new approaches.     

德鲁克自我管理四大维度及实施的五行环

知识社会的到来使越多的劳动者和知识工作者需要进行自我管理,自我管理已经成为21世纪的管理挑战之一。本文在此背景下提炼了彼得·德鲁克自我管理思想的四大维度和实施自我管理的五行环,旨在促进将自我管理思想作为一种生活习惯和工作理念在组织中更进一步地推广与应用,从而促进知识员工的个人自我实现与全面和谐地发展。     

Exports in the strategy of multinational enterprises

Using data from a sample of 329 multinational firms, this paper analyses the impact of increases in foreign production on exports from the parent firm. The relationship between internal exports and foreign production is positive at all feasible levels of foreign production, although the impact on extra-group exports may be negative. These effects may be swamped by changes in relative international competitiveness between firms of the same nationality and industry group. The importance of these findings for multinational firms is that anticipation of these effects can reduce costs of reallocation of resources for the parent, firm and the results illustrate the wide remaining scope for further internationalization even among the world's largest firms. The impact of foreign production on home country employment is likely to remain positive so long as the firm's international competiveness can be improved.     

Oil price shocks in a portfolio-balance model

In the 1970s oil price increases were often associated with downward pressure on the foreign exchange value of the dollar. In order to identify the factors generating this association, we examine an oil price shock in a portfolio-balance framework where a wealth transfer is generated by altered current account positions. We show that the exchange-rate impact of higher oil prices depends importantly on the asset prefernces of both oil importers and oil exporters, as well as exchange rate expectations, which are influenced by countries' abilities to adjust to higher oil prices.     

公务员晋升中的彼得原理现象探因与策略

在现实的层级制的政府组织中,职务晋升现象是普遍存在的,但同时也存在不合理的晋升现象,文章从彼得原理入手作出剖析并针对其给出积极有效的策略。     

彼德·埃森曼“格网法”的分类及其在建筑设计中的应用

"格网法(Gridding)"、"缩放法(Scaling)"、"印迹法(Tracing)"和"折叠法(Folding)"是彼德.埃森曼自20世纪60年代至今在建筑设计中使用的最为重要的四项图解操作。本文主要探讨其中"格网法(Gridding)"的分类及其在建筑设计中的应用。     

Impulsive consumer buying as a result of emotions

The concept of impulse buying is discussed and characterized as encompassing purchases with high emotional activation, low cognitive control, and a largely reactive behavior. A study is conducted to investigate whether emotions causing impulse buying can be identified empirically by interview data and observation of the mimical expression of buyers and nonbuyers. The results support the validity of the techniques employed.     

浅谈组织如何管理不能晋升的员工

晋升是组织激励人才的一项重要措施，对组织优化配置人力资源起着非常重要的作用。文章从晋升的作用及诱发员工不能晋升的成因入手，理论联系实际，探讨组织如何有效管理好这些不能晋升的员工。     

Technology and Economic Dependency: An Institutional Assessment

I compare and contrast Thorstein Veblen’s views on and criticisms of Marxian economics, with several of the “revisionist” Marxists writing early in the twentieth century, in the years preceding WWI. I explore the substantial overlap between Veblen and the revisionist authors, in particular, Eduard Bernstein. Although it is unlikely that Veblen’s name will be added to the list of revisionist authors, when the subject of revisionism is treated, I make the case that the views of the revisionist authors often can be instructive in understanding Veblen’s own position with respect to the theories of Karl Marx.