LOGISTICS SALIENCE IN A CHANGING ENVIRONMENT

The primary purpose of this paper was to empirically explore some of the reasons that logistics has become more important, or salient, in comparison to other functions within the firm. A survey of 296 managers across multiple industries in the U.S. found logistics becomes more important within the firm when the industry increases in uncertainty, when there is an emphasis on time‐based competition, when there is greater adoption of information technology, and when there is an emphasis on cross‐functional integration.     

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Culturally relevant products, services, and communications play a crucial role in the success of ethnic targeted marketing. Employing a bi-dimensional approach, two studies examine how cultural relevance of product attributes interacts with acculturation level, and situational and contextual factors to affect product attribute evaluations (PAE) of Hispanic consumers. Across both studies, cultural relevance had main effects on PAE. In Study 1, cultural relevance interacted with cultural situations to affect PAE. Hispanic consumers evaluated Hispanic (or Mainstream) relevant product attributes more favorably when exposed to a Hispanic (or Mainstream) cultural situation. In Study 2, cultural relevance interacted independently with cultural primes and acculturation level to significantly affect PAE. PAE shifted as a result of cultural primes and moved toward being typical to the activated cultural identity. Results are discussed in the context of consumer acculturation, social identity-based consumption, biculturalism, and cultural frame shifting.     

Public opinion on immigration in Europe: Preference and salience

Studies of public opinion on immigration have focused on the responses to survey questions about whether the individual would prefer more or less immigration (preference) but not on his or her assessment of its importance as a policy issue (salience). Analysis of data from the European Social Survey and Eurobarometer indicates that preference and salience are associated with different individual-level characteristics. At the national level they move differently over time and in response to different macro-level variables. Both dimensions of opinion must be taken into account as influences on the formation of immigration policy.     

行为视角下的疫情分析:成因、影响与对策综述

本文从流行性传染病特征和医学传染病模型出发,对影响疫情的非理性因素、疫情的直接与间接结果进行文献综述,分析极端事件中的反应不足与过度反应。在成因上,本文梳理了不完全信息贝叶斯学习和显著性理论等决策行为假说,来理解人们行为背后的信息处理机制和情感作用渠道。在结果上,疫情及有关政策对经济金融活动的直接影响尚缺准确评估,恐慌情绪与羊群行为、社会信任危机、风险态度转变及异质性信念等疫情间接结果也有待深入研究。最后,本文基于已有文献和疫情行为分析,对未来学术研究及政策管理提供思路和建议。     

Exchange asymmetries for bads? Experimental evidence

This study provides the first incentivized test of exchange asymmetries for unpleasant items, the so-called bads. While prospect theory predicts an endowment effect for goods and bads, attention-based theories predict an endowment effect for goods, but a reverse exchange asymmetry (that is, a particularly high willingness to switch) for bads. The investigation of exchange asymmetries for bads is a key element to distinguish between the validity of loss aversion- and attention-based theories. As we find a strong endowment effect for bads, our results speak in favor of prospect theory.     

概念转喻视域下的英汉动转名现象对比研究

英语和汉语中的动词名用过程体现了人类基本的转喻思维特征。概念转喻理论不仅为动转名提供了认知理据,而且是诠释这一词类转换过程的重要认知机制。基于概念转喻视域对英汉动转名现象进行对比分析研究,有助于更好地揭示该语言现象产生的认知理据,为进一步开展词类转换研究和探究人类语言与思维之间的关系提供了新的认知视角。     

The effect of naturalness claims on perceptions of food product naturalness in the point of purchase

Recent trends in marketing highlight an increased focus on naturalness claims with the hope of a higher consumer perception of product naturalness, but does this always make sense? This research examines this question in two experiments. Results show that the perception of naturalness depends on the types of points of purchase, those that convey a sense of naturalness, such as traditional markets, leading to more perceived naturalness. Importantly, results show that point of purchase type interacts with naturalness claim salience such that highly salient claims leads to higher perceived naturalness for product being displayed in a point of purchase that conveys a sense of naturalness. Finally, results show that the authority which claims the naturalness of the product is of major importance, brand-independent naturalness claims leading consumers to perceive the claim as more credible and consequently the product as more natural.     

Limited attention,salience of information and stock market activity

It is now widely recognized in the literature that individuals have limited attention and that salient information plays a key role in individuals choices. We analyze the salience of two sources of information for investors: firm-specific and market. Salient information on firm and market levels is captured by 52-week highs and low indicators while investor attention is filtered by Google web searches. Results show that web searches is a predictor of volume, volatility and returns, and the effects are stronger when using market information. Our findings help to better understand the sources of information that lead individuals in making investment decisions.     

Non-parametric momentum based on ranks and signs

This study proposes alternative momentum strategies built on the rank and sign of daily returns. Rank and sign momentum strategies are robust to the presence of extreme price movements. They generate significant profits for short-term holding periods and exhibit no long-term return reversals. More importantly, they subsume traditional price momentum, but not vice versa. In addition, rank and sign momentum strategies experience much weaker momentum crashes. Further evidence indicates that rank and sign momentum profitability is less vulnerable to salient past returns while traditional price momentum winners (losers) tend to be overvalued (undervalued) when they face a higher degree of salience.