基于Internet的多通道用户界面

提出了网络多通道界面模型、语音和指点相结合的基于上下文的查询、基于主通道的整合策略,并将受限的自然语言(汉语)理解技术应用于多通道交互中。文章给出了两个实例:汉语语音驱动的多通道文件管理器和网上购物多通道界面的ActiveX控件。结果表明,以上技术有助于提高人机交互的自然性和效率。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

市政工程项目管理中界面管理理论的应用研究

市政工程项目是城市基础设施建设中的关键内容,随着当下城市发展速度在不断加快,市政建设中对施工效率与质量的要求也越来越高,所以加强各施工环节、施工部门等有效信息与资料对接更显重要。界面管理理论应用到市政工程项目管理工作中,能够有效提高施工内与施工外各环节、各部门、各组织之间的矛盾解除以及沟通加深,有助于施工高效进行。     

SAP系统的EAI技术分析研究

文章系统地分析了EAI模型和SAP系统中自带的各种EAI接口以及它们的适用对象,并着重介绍了在SAP与其它系统之间如何建立连接和数据通信的原理和方法。     

组织间关系:界面规则与治理机制

本文认为,界面规则是组织间关系的基础.本文讨论了界面规则的形成和演变的路径依赖特征,提出了一个分析组织间关系界面规则的理论框架,并对构成界面规则的要素进行了论述.本文还讨论了组织间关系治理机制的特点,强调组织间协调和组织间关系治理的重要性要大于内部科层协调和内部治理.     

环城游憩带成长模式及培育路径研究——基于体验经济视角

本文从体验的角度对环城游憩带作了新的诠释,分析了环城游憩带的发育机理,提出了三种普遍存在的环城游憩带成长模式,并从体验界面增长和体验质量升级的角度对环城游憩带的培育提出有益的建议.     

Work-home interface in a cross-cultural context: a framework for future research and practice

Abstract

With dual-income families on the increase, combining work and family obligations is a daily reality for many individuals. Unsatisfactory combinations of work and home duties can result in various unfavourable individual and organisational outcomes. Therefore, its proper understanding is essential in order to create adequate recommendations for interventions and prevention. There is a need for the development of theoretical frameworks that take cultural context into account in relation to work-home interface (WHI). In this paper a new framework is proposed; ‘the pyramid of intersecting domains of WHI’ that incorporates cultural context and other important work-life interface aspects. It builds on empirical findings of the intersectionality and work/family border theories. The pyramid consists of the following domains: the domain of work and home characteristics, the roles domain and the cultural domain, which intersect to determine the fourth side of the pyramid, that is, the observed WHI. Based on the pyramid several research propositions can be formulated. Implications for researchers and HR professionals are provided.     

Visual Basic对象通信的实现与应用

针对面向对象系统中对象的交互分为调入界面和调出界面,阐述了VB调出界面的2种通信机制,即事件和回调,并对二者进行了详细比较,分析了它们的特点和适用对象,进而通过在基于异步调用的网络监控系统中的应用实例,体现了基于回调机制的对象通信技术对于设计和开发复杂的面向对象系统的重要意义。     

校园网计费系统与一卡通系统对接的分析与实现

文中从实际应用出发,总结校园网计费系统和一卡通系统的应用经验,详尽分析了校园网计费系统和一卡通系统的三方接口,提出了把校园网计费系统和一卡通系统对接起来的实施方案,设计了一套可行性流程,实现用一卡通为网络计费账户充值,减少现金流量和人力成本,对于当前高校的数字化校园建设有重要的实践意义。