China June Passenger Car Sales Rise 29% on Discounts

China＇s passenger car sales rose 29% in June as automakers cut prices to lure consumers.     

Examining technological competition between BMW and Hyundai in the Korean car market

The Korean car market has increased in size. BMW and Hyundai are the top-ranked imported and domestic vehicle brands in Korea, respectively. Thus, it is important to understand these companies and the Korean car market, because technology is most significant in the vehicle industry. In this paper, we compare BMW with Hyundai from the technological perspective. Our research is focused on an analysis of the technological competition between BMW and Hyundai based on their developed technologies. We use all BMW and Hyundai patents from worldwide patent databases to analyse the two companies’ technologies. In addition, we apply statistical methods and machine learning algorithms to the patent analysis. In our conclusion, we show the technological differences and competition between BMW and Hyundai, and find their relative strengths and weaknesses.     

A real options reasoning approach to hybrid vehicle investments

Long term increases of petrol prices and the threat of a global climate change have created in the automotive industry a new competitive environment based on the development of more sustainable technologies. Using the real option reasoning lens we provide a theoretical framework to better account for the technological and market uncertainties and irreversibilities that impact the investment and innovation decisions of automotive firms supporting the development of more sustainable vehicle technologies. We investigate the case of hybrid vehicles in a transitional perspective by insisting on their potential to influence the dynamic shaping of investment decisions of firms in the car industry. We consider the hybridization strategy as intra-project and inter-project compound growth options to manage the flexibilities and irreversibilities of investment decisions during the transition process. We provide four different-sometimes conflicting-strategic rationales structuring the investment efforts of firms in hybrid vehicles and illustrate them with numerous examples from the automotive industry.     

从宝马汽车电影广告看广告创意的嬗变

宝马汽车的电影广告是一种从广告的创意到表现在到传播的全新尝试，为广告的创意与表现树立了一种崭新的模式。这种创意表现模式使广告更具艺术性、故事性和观赏性，广告似乎正在从营销的阴影里走出来，而消费者似乎也从被动的接受广告到主动的欣赏广告转变。广告已经不单单是商品信息的传播者，广告更是意识形态的传播者。因此，广告活动的核心内容必将以提炼并传播企业价值理念、文化品味、风格个性、审美情趣等讯息并以此塑造品牌形象为中心职能。