Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity

Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest.     

Working While the World Sleeps: A Consideration of Sleep and Shift Work Design

The evolution of society and economic pressure has provided the impetus for operating on a 24-hr basis in many industries. This has occurred with relatively little attention toward sleep deprivation and related problems facing shift workers and the organizations employing them. This paper first documents the move toward shift work and some sleep problems associated with it. We then describe sleep disorders that impact job performance. Next, we describe alternative schedules and give suggestions for shift work implementation. Finally, we offer some normative advice regarding the treatment of shift employees.     

循环经济的投入产出分析

本文运用投入产出理论对循环经济进行了量化分析，首先，在模型中将循环经济部门从生产部门和消除污染部门中分离开来，在投入不变的条件下，运用循环经济下的各种经济指标来研究新的投入产出关系。其次，通过比较研究的方法，来分析循环经济对整个国民经济的影响程度及对其效果进行评价。最后本文还探讨了在不引入循环生产部门的情况时循环经济的投入产出关系。     

Truthful germs are contagious: A local-to-global characterization of truthfulness

We study the question of which social choice functions from an abstract type space to a set of outcomes are truthful, i.e., implementable by truthful mechanisms, when utilities are quasi-linear. For convex domains, our main theorem characterizes truthful social choice functions as those satisfying two properties: local weak monotonicity and vortex-freeness. The first of these constrains the function values at any two sufficiently proximal points, while the second asserts that its line integrals around sufficiently small triangular loops must vanish.The characterization implies a local-to-global principle that allows one to deduce truthfulness of a function from its behavior on arbitrarily small neighborhoods of each point. Other consequences include a simple alternate derivation of the Saks–Yu Theorem that weak monotonicity characterizes truthfulness of functions having a convex domain and finite range, and a sufficient condition for constructing truthful functions by “stitching together” truthful subfunctions on different subsets of the domain.     

On Minimally-supported <Emphasis Type="Italic">D</Emphasis>-optimal Designs for Polynomial Regression with Log-concave Weight Function

This paper studies minimally-supported D-optimal designs for polynomial regression model with logarithmically concave (log-concave) weight functions. Many commonly used weight functions in the design literature are log-concave. For example, and exp(−x ²) in Theorem 2.3.2 of Fedorov (Theory of optimal experiments, 1972) are all log-concave. We show that the determinant of information matrix of minimally-supported design is a log-concave function of ordered support points and the D-optimal design is unique. Therefore, the numerically D-optimal designs can be constructed efficiently by cyclic exchange algorithm.     

一种改进的基于DFT算法的MIMO-OFDS信道估计算法

本文提出了一种改进的DFT信道估计算法,首先将频域信道估计转换到时域,然后将时域中循环前缀长度之外的信道估计值置零。在此基础上,改进的算法要求对循环前缀之内,也就是n≤LG-1的信道估计值做进一步的处理,以便进一步消除噪声的干扰。通过计算机仿真验证了改进的DFT算法优于原算法。     

正交多载波调制(OFDM)技术及其应用

本文首先介绍了正交多载波调制（OFDM）技术适用于高速数据传输的原理,着重讨论了OFDM基于FFT算法在基带实现多载波调制的原理和OFDM中的同步问题,最后对OFDM在宽带无线数据传输中的应用作了初步展望。     

Optimizing service-level and relevant cost for a stochastic multi-item cyclic production system

A multi-item make-to-order production system in a stochastic environment is analyzed. Assuming a common cycle production approach, the impact of safety stock, cycle time, demand, processing time and setup time on service-level and total relevant cost (holding, setup and backorder cost) is determined. To illustrate this relationship a trajectory for the service-level with respect to the relevant cost (holding and setup) is presented. Furthermore algorithms to calculate the cycle time which leads to maximum service-level at constant safety stock and to calculate the pair cycle time and safety stock which minimize total relevant cost are introduced.     

《可编程控制器》课程中错误和算术标志位的理解与教学

文章介绍了可编程控制器的功能指令执行结果影响特殊标志位的状态，在教学中通过例子讲解错误和算术标志位的含义，使学生能够深刻理解和正确使用，提高教学效果。     

循环前缀在OFDM系统中的应用

本文详细论述了OFDM系统中循环前缀在削弱符号间干扰（ISI）、载波间干扰（ICI）以及在实现时频同步中的应用。在OFDM符号间插入循环前缀，可以减小ISI和ICI，并为实时时频偏移估计提供足够信息，使得系统同步结构简单且工作高效。