A survey of sales management practices

When ascertaining what sales management tools and practices to use, one approach would be for sales managers to compare the tools and practices they are presently using (or contemplating) with those used in other firms. This article provides sales managers with the opportunity for such a comparison by presenting the results of a study that examined what tools and practices sales managers are currently employing.     

Techniques that reduce salesforce frustration

The failure of management to recognize frustration in sales personnel, or management's failure to manage frustration appropriately, can result in salespersons engaging in counter-productive behaviors that may lead to low sales productivity, a failure to achieve sales objectives, or customer ill-will. Salespeople must be equipped to work successfully in potentially frustrating situations. This article reports the results of a study that suggest which selling techniques can assist salespeople in reducing or avoiding commonly occuring frustrating sales situations.     

Managing frustration in the sales force

In the day-to-day operations, a sales manager must solve a multitude of problems. One such problem is dealing with behavior resulting from employees' frustration. Frustration-instigated behavior is different in kind from motivated or goal-directed behavior. Failure to recognize frustration-instigated behavior in a salesperson and to respond appropriately can have serious consequences. Because a salesperson often has little control over factors affecting his performance, he is particularly susceptible to frustration. This article tells how to recognize frustrated behavior and then describes six of the most common frustrating sales situations and how to deal with them.     

Recruiting college students for the salesforce

Recruiting college students is a problem because of their negativism towards selling. To overcome student negativism towards selling as a career, recruiters—in their recruitment messages—could present selling in a favorable light by indicating to students that a sales job can satisfy their vocational needs. The article provides several suggestions for improving sales recruitment programs directed at male and female college students.