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《Journal of Marketing Management》2013,29(9-10):1005-1020
The public relations of the UK general election of 2005 is examined in the light of the active promotional culture of British politics, a culture that is especially active at election time. The PR or 'spin' can be seen as a presentational trellis offering to voters, mostly via the media, glimpses of policies and politicians which are favourable to the originating party. The purpose of the trellis for the parties is to maximise their electoral advantage and to minimise their disadvantage. The major obstacle to their success is the capacity of the media to brush aside the trellis and to report on the 'other side'. Whatever the benefits and costs for democracy of this tension between partisan presentation and journalism, there is little evidence that voter disengagement with electoral politics is caused by these public relations shows. Political PR is part of the UK's promotional culture; voter disengagement relates to other systemic and more causal features of contemporary British society. A small purposive (but unrepresentative) survey of campaign observers showed key features of political PR servicing the fundamentals of party, policy and personality.  相似文献   
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Having endured terrorist violence for 30 years, Northern Ireland is on the verge of achieving a lasting peace. Tourism is well poised to benefit from the prospects of peace and the economic growth that is anticipated to follow. In this paper the first section, based on an analysis of secondary tourism data collected between 1994 and 1997 (a period during which the Irish Republican Army declared two cease-fires), assesses the extent to which tourism can benefit within a climate of peace. Heritage tourism within Northern Ireland is examined, on the basis that the majority of tourist attractions and the tourism experiences being sold to visitors fall under the heritage label. Heritage and heritage tourism is discussed within the Northern Ireland context. The second half of the paper examines what are emerging as the key challenges and issues facing the tourism industry in Northern Ireland and the opportunities for long-term growth. The paper reveals that tourism benefited for the yearsin which a cease-fire held, but that the heritage attraction is somewhat complex, with a range of heritage types ranging from natural to industrial. Discussion centres on how this 'heritage' experience is to be planned and managed, and the challenge of ensuring sustainability of a product that has the support of both 'communities' in Northern Ireland.  相似文献   
3.
国内外关于无人机在有人机共享空域运行的相应规章几乎为空白,无人机运行仍处于隔离空域。通过对无人机进行使用高度层的分类,提出无人机进入有人机共享空域的关键约束条件。根据无人机相较有人机管制操纵指令延迟的实际情况,推导管制区域内,无人机与有人机的防撞管制间隔。建立无人机与有人机碰撞风险模型,对无人机管制间隔进行风险评估。为无人机与人机共享管制区域运行的防碰撞间隔提供了可行的推导与验证方法。  相似文献   
4.
Modern UK general election campaigns cannot be fully understood without assessing the role of political public relations by the major parties. They seek voter attention and commitment through the three 'P's of policy, personality and presentation. But presentation carries a health risk for democracy: does it illuminate or obscure policy and personality?

Monitoring and content analysis of the 2001 election suggests mixed benefits from political PR for politicians, voters and media but one firm conclusion for the latter two groups: making elections an informed and rational choice requires continuous scrutiny to see through the presentational trellis of political PR. Of all PR forms, political PR is the most influential because of its proximity to state and regulatory power: even so, its use in general elections cannot reverse declining electoral participation.  相似文献   
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Special events are a popular component of tourism and economic development strategies for communities and regions in many parts of the world. Researchers continue to develop an understanding of the positive and negative aspects of the events, and to assess residents' support for these events and their views about impacts. The main objective of this paper is to assess residents' reactions over a one-year period to hosting a special sporting event. The analysis is based on three community surveys, one undertaken before the event, the next immediately following the event, and the final one six months later. The research found that support remained high over this period, though a decline in overall support was evident. Over time, views about changes to facilities and services in the community shifted and there were distinct differences in residents' opinions on the impacts of hosting the event. The paper concludes that longitudinal studies must include a time-frame that extends beyond the immediate post-event period and, further, that a comprehensive event hosting impact scale would be useful for research in this field.  相似文献   
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为了降低飞机的碰撞风险、提高空域利用率,将碰撞模板优化为长方体与圆柱体的组合形状,更加贴近飞机的真实形态,并在经典EVENT碰撞模型的基础上,将改进后的碰撞模板与平面间隔层结合,分别建立纵向、侧向、垂直3个方向上的改进EVENT碰撞风险模型。最后,引入"翼龙"Ⅱ无人机的相关数据进行Matlab仿真验证,分别运用改进EVENT碰撞模型和经典EVENT碰撞模型对碰撞风险值进行评估对比。结果表明:改进模型能够有效降低计算冗余,减少飞机的碰撞风险;改进模型的碰撞概率约是经典模型碰撞概率的70%,改进模型对飞行碰撞概率的计算更符合实际。研究成果可在相同的安全目标风险条件下,得到更加准确的碰撞概率,为航路科学规划提供科学依据。  相似文献   
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