A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

政治体制上端改革:反腐败斗争的迫切需要

我国的反腐败已经进入了一个特殊的高原期,能否实现政治体制上端的重大改革,是决定中国反腐败能否实现突破的关键。政治体制上端改革要坚持三个不动摇、发展党内民主、完善人民代表大会制度和改革政党制度,可以建立"廉洁岛"式的政治特区。     

BUILDING CARS TO CUSTOMER ORDER — WHAT DOES IT MEAN FOR INBOUND LOGISTICS OPERATIONS?

The automotive industry is undergoing a strategic transition. Cost pressure from rising stock levels in the market and increasing incentives needed to sell these vehicles are forcing vehicle manufacturers to rethink their prevalent “stock‐push” approach, building vehicles against a forecast and selling from stock, in favor of a stock‐less “build‐to‐order” order fulfillment strategy. More responsive order fulfillment at the vehicle manufacturer level however will not only require flexible and responsive component supply, but will also have wide ramifications for the logistics operations. Based on three case studies of major inbound logistics operations, this exploratory study assesses their ability to support such a build‐to‐order approach, as well as the potential implications of such transition. The paper concludes with a set of general strategies for how these implications could be mitigated.     

灰色数学模型及其在矿床勘探类型划分中的应用

本文运用灰色系统理论中的灰色聚类数学模型,对四个金矿床勘探类型进行了划分,取得了比较满意的效果。     

我国增值税类型选择的经济学思考

增值税有生产型、消费型和收入型三种.1994年我国税制改革选择了生产型增值税,对抑制投资膨胀,保证财政收入起到积极作用.随着市场经济的深入发展,我国税制改革应取向于消费型增值税,因其能避免重复征税而有利于分工协作,刺激投资,保护基础产业的发展.     

PLANNING MULTIPLE LOCATION INVENTORIES

Supplying customer demand from comparable alternate inventory locations when an item is out of stock at its primary stocking point creates a virtual inventory for that item. The expectation is that if more inventories can be drawn upon, the inventory for an item would be lower, the fill rate would be higher, or both. While generally true that safety stocks will be lower, regular stocks, on the other hand, may rise with such cross filling of demand. In this study, a methodology is developed that balances the cross filling effects on both regular and safety stocks for determining whether an inventoried item should be cross‐filled. An example and guidelines are given to show how the methodology can be simplified and applied in practice.     

融资优序与行业管制——兼析中国上市公司“异常融资优序”现象

企业融资先通过内部资金进行,然后再通过银行借款或发行低风险的债券,最后才采用股票,这种融资的“先后顺序”是企业出于降低融资成本和防止剩余利润被分享所做出的理性选择,这就是融资优序理论。本文认为,寡头竞争所形成的行业进入壁垒为优序融资的实现提供了必须的市场环境,其资金使用方式能够优化资源配置,提高资金的使用效率。融资优序理论在发达市场经济国家得到了实践的验证,但在我国上市公司中却存在“异常融资优序”(Abnormal pccking Order)现象,即外部资金优于内部资金,外部资金中股权融资优于债权融资。其原因在于,中国市场经济不太完善,缺乏通过寡头竞争自发形成的行业进入壁垒。本文认为只有采取行业管制手段,设置一定的行业进入壁垒,才能实现优序融资,从而达到优化资源配置的目的。     

对融资制度与企业融资行为选择的思考

比较国际上两种主要融资制度绩效,实证分析我国的融资制度,仍存在着一定程度的扭曲,距离真正市场化有差距,成因在于融资制度本身的内部结构缺陷和外部宏观环境改革滞后,根源在于银企都不是真正的融资主体,导致企业融资行为出现变异.鉴于融资制度同企业融资行为模式存在内生一致性,推进政府的经济、金融制度改革,实现企业融资行为的合理回归,使之朝着以银行中介为主的融资模式向以股票市场股权融资为主的融资模式转换,才是中国企业融资行为模式的理性选择.     

民间组织管理制度的经济学分析

我国现行的"管制型"民间组织管理模式不利于民间组织的发展。通过比较现行管理制度下的成本与收益发现,要推动民间组织管理制度的变革,建立和谐的国家与社会关系,必须放松对民间组织的控制。     

民间统计组织管理模式

最近几年，民间统计组织在中国已取得了快速的发展，它具有三种管理模式：完全不管、完全管制和适当管制。随着民间统计组织的发展、成熟和完善，政府应转变自己的角色和功能，应从“管理者”转变成“服务者”，并用“服务”模式取代“管制”模式。