企业文化类型对企业成果的影响的研究——以企业文化构成要素所构建的企业文化类型为例

本文通过引进POWER(力量)的概念确立本文所主张的企业文化的构成要素及类型。通过问卷调查统计分析来说明如何创造一个既能提高企业员工素质,增强员工企业向心力,又能适合自身特点的企业文化。希望藉此能对企业在文化的建设方面提供合理的依据和建议。     

Incarcerating Travels: Travel Stories,Tourist Orders,and the Politics of the 'Hawai'ian Paradise'

This article explores how travel practices are structured and harnessed to politics. While travel practices operate through claims of innocence, curiosity and adventure, they are deeply political practices that participate in projects and programmes ranging from statecraft to appropriation of peoples and places in the service of global finanscapes. In Michel de Certeau's words, travelling in economies of desire, travel practices partake in the 'production of specific politico-cultural orders' in travel spaces that often articulate narrow horizons in identity, ethnicity, nation, participation and governmentality. In worst cases, travel practices are instrumental in the production of orders that create and simultaneously hide the alterity of peoples and their places. This article reflects on the politics of travel that escapes notice or is concealed in travel discourses and representations in Hawai'i. More specifically, it examines how travel acts participate in the production of (1) a politico-cultural order in Hawai'i that creates and hides the alterity of Hawai'i's indigenous peoples, (2) a plural nation-story of the United States that operates through the interstices of the tourist orders and (3) a capital story that enlists both indigenous resources and predominant political powers to excavate profits.     

Power and control in the franchise network: an investigation of ex-franchisees and brand piracy

This research considers the issue of franchisees who exit the franchise system in order to continue operating independently. The literature regarding incentives for entering franchising is reviewed in an attempt to reveal why franchisees become dissatisfied and leave. The use of power by the franchisor and its relationship to brand piracy by franchisees is explored. Franchisors and their current and former franchisees are interviewed to uncover insights into this phenomenon. Explanations concerning the effectiveness of contractual remedies, dissatisfaction with the franchise, level of dependence and expectations in the relationship, and franchisor-franchisee goal incongruence are proposed.     

Power Imbalance in UK Agri-Food Supply Channels: Learning to Live with the Supermarkets?

This study investigates the issue of power in the context of UK agri-food industry vertical business-to-business relationships, where the majority of control lies in the hands of large multiple retailers. Predominant in agri-food channels is the reduced supplier sourcing model; featured is the widespread application of Category Management (CM) and network supply co-ordination, through a new breed of super middlemen. The received view from the Relationship Marketing (RM) literature with its emphasis on trust, dyadic symmetry and mutuality is questioned. It is contended, alternatively that other types of relationships, for example, those based on selfishness are equally relevant; and that power imbalanced business relationships are just as important to the understanding of business exchange. Further, power should be a central consideration when concerned with business relationships and imbalance in power is no specific barrier to parties entering into collaborative relationships or to their success. This article contends that acceptance of power-imbalance is a key first-step to successful relationship building in agri-food channels and although collaborative chain activity is endorsed, suppliers are advised that this still means operating within conditions of imbalanced power and reward.     

从生态批评视角解读小说《力量》

《力量》通过对比白人和印第安人对待环境和动物的不同态度,揭示了白人对待自然和动物的忽视和漠然,显示出巨大的生态危机,意在表明人与自然应和谐相处。     

Academy of Marketing Conference 2006 "Marketing Excellence"

Within business to business relationships it is not uncommon for some of the parties to be perceived as exercising power over others. A question that therefore needs to be addressed is why some parties appear to be willing to accept subservient roles. This paper will consider the possibility that an apparently subservient role may be acceptable to a party for two reasons. First, the party may not perceive their situation as being inequitable. Second, the party may believe that, at least in the short-term, there is no realistic alternative other than to accept a subservient role.