Am I intruding? Developing a conceptualisation of advertising intrusiveness

This study develops a conceptual framework of advertising intrusiveness that extends previous research on the topic by examining both drivers and consequences. To achieve this, the work draws on in-depth interviews with 29 adult consumers who report experiencing intrusive advertising in their daily lives. Three drivers of advertising intrusiveness are identified – temporal disruption, visual disruption and flow disruption – along with three consequences – emotional response, behavioural response and cognitive response. From these drivers and consequences, a conceptual framework of advertising intrusiveness is developed based on ideas about psychological reactance. Based on this framework it is proposed that, while all advertisements might ultimately be perceived as intrusive, an advertisement’s characteristics, which are the identified subcomponents of the drivers of intrusiveness, exacerbate the resultant consequences.     

Empirical research on leisure and spiritual well-being: conceptualisation,measurement and findings

ABSTRACT

As a follow-up to recent chapters that concluded there is little existing evidence for a relationship between leisure and spiritual well-being, this paper reviews existing empirical research studies on leisure and spiritual well-being: their conceptualisation of spiritual well-being, methodology used, spiritual well-being measurement instruments, sample size, and the research findings. In the last 20 years, there has been an expansion of empirical research on leisure and spirituality; however, research has focused on immediate spiritual experience, not spiritual well-being. Nevertheless, 18 studies focus on leisure and spiritual well-being. All but three studies concluded that leisure was associated with spiritual well-being or contributed to spiritual well-being. Three studies also discovered that leisure could detract from spiritual well-being.     

Collaborative conceptualisation: towards a conceptual foundation of interoperable electronic product catalogue system design

The maintenance of semantic consistency between numerous heterogeneous electronic product catalogues (EPC) that are distributed, autonomous, interdependent and emergent on the Internet is an unsolved issue for the existing heterogeneous EPC integration approaches. This article attempts to solve this issue by conceptually designing an interoperable EPC (IEPC) system through a proposed novel collaborative conceptualisation approach. This approach introduces collaboration into the heterogeneous EPC integration. It implies much potential for future e-marketplace research. It theoretically answers why real-world EPCs are so complex, how these complex EPCs can be explained and articulated in a product map theory for heterogeneous EPC integration, how a semantic consistency maintenance model can be created to satisfy the three heterogeneous EPC integration conditions and implemented by adopting a collaborative integration strategy on a collaborative concept exchange model, and how this collaborative integration strategy can be realised on a collaboration mechanism. This approach has been validated through a theoretical justification and its applicability has been demonstrated in two prototypical e-business applications.     

Conceptualising communications strategy from a relational perspective

Service firms are recognising the strategic importance of and the benefits associated with integrated relationship communications with customers. Based on the results of a 5-year research study, this article presents a trimodal conceptualisation of relationship communication that highlights the process of value generation in a relational context. This conceptualisation represents a strategic approach to managing communications to maximise value creation as the relationship between buyer and seller is enhanced. In this conceptualisation, communication is seen as a linking process that connects the customer and the firm in the generation of value via three modes of communication: planned communication, contact, and connectedness. The managerial relevance of the new conceptualisation is introduced through a case study of Finnair, the Finnish national airline, in which the phases of buyer-seller interaction are examined.