USB Key身份认证技术

网络应用的安全问题十分重要,本文着重介绍了USB Key身份认证技术的特点、应用方式及基本原理。     

Does Web 2.0 utilisation lead to knowledge quality,improvisational creativity,compositional creativity,and innovation in small and medium-sized enterprises? A sense-making perspective

A few attempts were made to investigate how sense making is triggered through Web 2.0 utilisation and how it enables the accomplishment of key organisational outcomes. The objective of this research is to examine the structural relationship between Web 2.0 utilisation, knowledge quality (KQ) aspects, improvisational creativity, compositional creativity, and small and medium-sized enterprises (SMEs) innovativeness in an emerging market – Malaysia. Built upon sense-making theory, this study proposes that sense making is a progression of four formative constructs. Empirical analyses are based on a sample from SMEs’ top management (N?=?358, response rate?=?21%) using partial least squares approach. The findings indicate that Web 2.0 utilisation influences business entities’ sense-making activities in the way they realise the intrinsic value of knowledge and take action to apply the organisational knowledge. These sense-making activities are conducive to improvisational and compositional creativity of SMEs as well. Contributions, managerial implications, and limitations are discussed.     

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective

The paper focuses on the comparison between pure e-retailers and multichannel retailers' customers and how they differ in their evaluations of functional and relational attributes of the website, as well as how these attributes impact online relationships. An online survey among online securities investors was conducted. Subjects were self-selected from blogs and forums dedicated to personal finance. A total of 326 questionnaires formed the final sample of this study. By using a series of univariate analyses of variance, structural equation modeling, and multi-group analysis, this research empirically demonstrates that the e-service quality evaluation and determinants of online relationship are different in multichannel contexts versus pure online ones. Results show that customers of multichannel retailers are not more loyal than those of pure online retailers. However, multichannel retailers exceed pure online retailers at achieving a higher level of online trust and a higher assessment of website features. The paper concludes with managerial implications that may be useful in multichannel retailing.     

基于MIDP2.0的坦克大战手机游戏的设计

随着无线网络技术的不断发展,手机及其他无线设备的普及将成为一种趋势。由于的手机的携带方便,手机游戏又具有娱乐的功能,和J2ME技术的跨平台特性,使得越来越多的国内外厂商开始开发基于J2ME平台的无线应用服务。文章着眼于J2ME技术在手机游戏开发上的应用,在结合实际的开发经验与一些MIDP2.0新技术的基础上,讲述一款自主研发的基于MIDP2.0的坦克大战手机游戏设计。     

基于Web2.0的网络课程设计策略研究

Web2.0为网络课程的设计提供了全新的理念和技术支持,将Web2.0的理念和技术应用于网络课程的设计与开发之中,已成为近年来教育技术的一个新研究领域.在综合分析网络课程现存问题和Web2.0特征的基础上,提出了建立课程学习平台、个人学习平台、协作交流平台和动态资源库等四个基于Web2.0的网络课程设计策略.     

Social media? Get serious! Understanding the functional building blocks of social media

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.     

浅析社会化网络时代下的传统教学的改革方向

社会化网络时代的到来使传统的教学面临巨大的挑战,掀起了一场教育的革命.在新的环境下教学从"资源型学习"向"社会性学习"转变.网络教育有效地发挥现代信息技术优势,创设适于交互的、自主学习环境,改革传统的教学与管理模式,适应社会经济的发展.     

解读WEB2．0和SERVICE2．0

近两年出现的Web2.0技术在信息收集、加工,为客户提供个性化的一揽子服务方面具有巨大的潜力,使传统服务模式发生了重大的变革。本文从Web2.0入手,解读最新的Service2.0的理念,并探讨其在现代旅游业中的应用。     

用户偏好在比较购物中的应用

在传统比较购物的搜索基础上以BP神经网络学习获取用户的偏好信息,并以此对搜索结果进行重新排序,为用户提供符合其需要的个性化导购服务.利用获得的偏好知识优化Web 2.0的相关应用,更好地运用大众智慧来共同构建比较购物网站内容.     

Analysing reviews in the Web 2.0: Small and medium hotels in Portugal

This study presents a characterisation of online reviews for small and medium hotels (SMH) in Portugal. We collected and analysed 1500 online reviews from 50 SMH. The findings show that room, staff and location were the concepts most frequently appeared in the reviews, with cleanliness, friendliness, helpfulness, and centrality of position the terms most frequently used to qualify the concepts. This study points out the main features which SMH managers should prioritize.