Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus

Consumers of eco-friendly clothing often face trade-offs between eco-friendliness and other product attributes. Across two experiments, we investigate the moderating role of fashion leadership and regulatory focus in such trade-off situations. Our results suggest that while non-fashion leaders are willing to trade-off hedonic attributes for eco-friendliness, fashion leaders are not willing to trade-off either hedonic or utilitarian attributes. It is also suggested that prevention-focused fashion leaders are more likely than promotion-focused fashion leaders to trade-off hedonic attributes for eco-friendliness. Implications for practitioners as well as directions for future research are discussed.     

服装外贸跟单的人才构建与实践

本文阐述了服装外贸跟单员工作岗位的形成,重点介绍服装外贸企业的跟单工作过程,通过将服装外贸跟单员的起源与工作过程相结合,最终对服装外贸跟单的人才培养提出几点建议。     

The influence of personal and social identity on the clothing consumption of adolescents

We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating effects of personal and social identities; and (iii) the moderating effects of gender and grade level. We conclude with an analysis of theoretical contributions, practical implications, and future research directions. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

面向能力培养的男装课程教学方法

本文以温州大学服装设计与工程专业为例,以温州大学人才培养模式创新实验区为依托,结合温州男装人才市场的实际需求,提出了面向能力培养的服装类院校男装课程体系教学改革方法。针对男装课程的具体特点和要求,在分析授课内容,总结实践教学经验的基础上,提出以课程项目为驱动,开展专项性与综合性相结合的教学设计,以此提升学生的学习兴趣,提升学生对男装的设计整合能力。     

童装成人化趋势

近年来,关于童装的服装风格,几乎全部集中在"童装成人化"这个点上,人们对童装的观念已不再停留在卡通造型、可爱等传统的印象中了,随着成人服饰品牌争相推出童装,卡通就成了童装中的一个环节而已,童装品牌的选择与风格也更加多样化,同时,越来越接近成人线路.     

"赛课结合"在中职《服装陈列设计》课程中的实践探讨

为提高中职服装设计专业学生综合素质和就业能力,在《服装陈列设计》课程中提出了一种“赛课结合”的教学模式。理论课堂以项目驱动形式,采用参与式教学法引导学生在课堂中主动参与学习讨论;通过“服装陈列创新工作室”第二课堂,带领学生参加相关学科竞赛,以“课堂+比赛”的方式达到教学相长的目的。     

服装工艺模板结构设计原理与制作

服装模板缝制技术目前在服装生产流程有着比较重要的作用,其模板工艺的成败直接关系到产品质量的整体水平,传统的车工工艺需要较长的时间在实践中获得技艺的提升,工艺模板对于传统的缝制工艺是一种创新和改进。可以起到节约成本、提高生产效率、提高产品质量的作用。     

Clothing as an environment for older adults' successful ageing

This research tested a conceptual model for proximity of clothing to self (PCS) in relation to age identity, self‐actualization, psychological well‐being, self‐assessed health, sex and chronological age among older adults, aged 65 and over, within the human ecological perspective. A mail survey was sent to a national random sample of 1700 older adults in the US resulting in 195 usable respondents in the final sample. The respondents returned two completed questionnaires, which were (1) Clothing: A Resource for Successful Aging? (to measure PCS, age identity and demographic variables) and (2) Personal Orientation Inventory (to measure self‐actualization). The results indicated that older adults' psychological well‐being, one component of successful ageing, was directly affected by their self‐assessed health, age identity and self‐actualization. PCS indirectly influenced individuals' psychological well‐being in a slightly negative way in later life. In sum, clothing may be used as a needs satisfier for different levels of needs or related more closely with needs in addition to self‐actualization needs for older adults. Further research should be conducted to explore relationships among PCS, different levels of human needs, clothing‐related variables and psychological well‐being for this age group. In practice, the effort should be given to teach the use of clothing (or other human‐built objects) as a tool or need satisfier to contribute to success in a person's later life by offering some educational or training programmes through local senior community centres or universities.     

泉州地区服装企业品牌战略的实施

在当今市场竞争日趋激烈的经济环境中,大多数企业发展阻力加大,利润降低,因此制定和实施品牌战略是服装企业发展的必然要求,也是企业立足现代社会的必要经营理念。文章主要分析了泉州地区服装企业的经营现状,对泉州服装企业的品牌战略进行归纳总结,解决企业发展中出现的问题,以及制定品牌战略的实施方法。对促进泉州地区的发展,为海西经济区建设的振兴作贡献,具有实质性的战略意义。     

服装行业零库存对策解析

零库存是一个比较特殊的概念,文中解析了零库存的内涵,对服装行业如何实现零库存提出了自己的见解。