iPhone商业运营模式市场调查研究

iPhone从2007年开始风靡全球,苹果公司凭借这样一款智能手机击败众多手机业巨头。如此成功的一款产品一定有许多成功的市场因素,以及独特的商业运营模式值得我们去研究。     

iPhone将如何进入中国市场

苹果公司推出的iPhone以其时尚的外形，超酷的体验、强大的多媒体功能和创新的商业模式赢得了全球的广泛关注。截至目前。全球已有多家移动运营商获得了iPhone的独家代理权。苹果公司采用锁卡锁网以及捆绑业务销售模式，从合作运营商那里分成业务收益。鉴于中国移动市场的特殊性，如移动运营商的强势主导地位．机卡分离的营销模式等等。iPhone进入中国市场受到了考验。     

How the iPhone Widens the U.S. Trade Deficit with China: The Case of the iPhone X

Through an examination of the case of the iPhone X, this paper demonstrates that Chinese companies involved in the production of the iPhone X have moved up along the global value chain. According to the bill of materials, those companies contributed 25.4% of the value added of the iPhone X. About 45% of the value added of the iPhone X originated in Japan, South Korea, and other economies. The iPhone trade remains a significant element of the statistical distortion of the China–US bilateral trade imbalance. In terms of gross value, the import of one iPhone X results in a USD332.75 trade deficit for the US; measured in terms of the value added, however the deficit is a mere USD104. The depreciation of the Chinese yuan (CNY) has very limited power to counterbalance the tariffs imposed by the Trump administration because the foreign value added embedded in Chinese exports is 33.9% on average. Simulation results show that to counterbalance a 25% tariff, the CNY would have to depreciate by 43.3% against the US dollar on average, and to fully compensate for a 25% tariff burden on the iPhone X, a 400% depreciation of the CNY would be necessary. Hedging the risk of the punitive U.S. tariffs by depreciating the CNY is impossible.     

论企业产品功能创新研究——以苹果公司为例

本文介绍了笔者去iPhone程序开发的企业实习的感受。这几年开发iPhone、iPad应用程序如火如荼,特别是年轻人对开发和使用"苹果"公司产品给予了极大的关注。智能手机作为下一代互联网的终端接入设备已经成为大势所趋,各个公司都在对市场进行分析,从而选择自己的创新道路。今天创新被如此的重视,不能否认是"苹果"带给我们的启示。作为教师,我要将这些感受和开发的产品带回学校,为教学服务。     

iPhone as a proxy indicator of adaptive narcissism: An empirical investigation

In a consumeristic society, brands have become a signal to the identity and personality of the users. Apple Incorporate has been one of the most successful marketers, of modern times, with its iconic range of “i” devices that have a cult‐like following. The growth of “individualistic” society has also been credited with, as an important reason, for the success of the brand. Societies and people high in terms of individualism also tend to be more narcissistic. This study is an attempt to ascertain whether the use of the Apple iPhone is an indication of Narcissism. The results indicate an overall higher narcissistic score among users and aspirers of iPhone. However, iPhone users exhibit higher scores only in adaptive narcissism—indicative of leadership and authority and not in maladaptive narcissism—indicative of Entitlement Exploitativeness and Grandiose Exhibitionism; in comparison to nonusers. The results of the study have various managerial implications that may range from personality assessment to designing marketing messages and improving employee leadership and authority.     

IOS环境下塔防游戏实现

以软件工程思想为指导,分析了游戏策划方案,以iPhone平台塔防游戏项目为依托,采用MVC设计模式,完成了该款游戏的设计和实现,主要工作包括完成了游戏程序结构设计和资源文件结构设计,以及核心类和场景类;在进行相关技术分析的基础上,参与完成了物理引擎、动画系统和声音系统,完成了游戏的框架设计、结构设计和GUI设计;通过类设计和程序实现,完成了具体设计,对开发过程中的难点问题进行了分析,并提出了解决方案。     

iPhone虚拟价值中的题材打造研究

本文基于企业经营中二元价值容介态理论,分析商品虚拟价值中题材打造要素的内涵。另外,本文以iPhone为研究对象,发掘并总结其题材打造中乔布斯题材、创意题材、稀缺题材、生活题材、个性题材的具体内容,指出题材打造的企业家精神、科技与人文结合、人气聚集、生活内涵、品牌的文化积淀等具体途径。     

Show me your mobile and I will tell you who you are: Forecasting consumer compassion and altruism behaviour through smartphone type and usage

Smartphones, as an integral part of human life, can now assist researchers in forecasting human behaviour patterns. Recently, the spread of COVID-19 increased people's reliance on their smartphones, and the resulting lockdown revealed them engaging in a variety of pro-social or virtue-based behaviours. Using the extended self-theory, previous research examined the effects of objects on the human mind and cognitive behaviour in order to identify behavioural segments in smartphone markets. Subsequently, scholars examined smartphone-based (iPhone vs. Android) virtue traits such as honesty and humility. However, other virtues such as compassion and altruism have received little attention in this regard. Thus, this study aims to bridge this gap by analysing the predictability of consumers' compassion and altruism in relation to their smartphone type (iPhone vs Android) and usage. A total of 509 completed questionnaires were received from participants in the United States, Europe, and Asia. According to the findings, iPhone users are more compassionate and altruistic than Android users. This study offers implications for marketers, retailers, and brands in developing strategies based on smartphone user behaviour.