云南旅游电子商务现状及发展对策分析

旅游电子商务在云南省得到了快速的发展。本文对云南旅游电子商务发展的现状进行了初步的探讨,摸清了云南发展旅游电子商务的基础条件和存在的主要问题,并结合实际,提出云南加快旅游电子商务的对策建议。     

国内外黄金市场的关联研究

本文利用Johansen协整检验、误差修正模型、Granger因果检验以及冲击反应分析对国内、国际市场黄金现货价格的动态联系进行了实证研究,研究结果显示:上海黄金交易所与伦敦黄金市场的黄金价格之间存在长期均衡关系,两个市场上的黄金价格相互影响、相互作用,且伦敦市场对上海市场的影响力大于上海市场对伦敦市场的影响力。     

Other consumers in service encounters: A script theoretical perspective

Hospitality service consumptions often involve sharing the service environment with other consumers. Drawing upon the Script Theory, this research provides a theoretical perspective of consumer responses to behaviors of other consumers in service encounters. The results from an experimental study provide strong support for the dual-mode consumer responses (felt emotions and displayed emotions) and for the moderating effect of psychological closeness on consumer responses. Managerial implications for training, service management and service design in hospitality businesses are also discussed.     

Structural VAR models for Malaysian monetary policy analysis during the pre- and post-1997 Asian crisis periods

This article conducts an in-depth investigation into building a Structural Vector Autoregression (SVAR) model and analysing the Malaysian monetary policy. Considerable attention is paid to: (i) the selection of foreign, policy and target variables; (ii) establish identifying restrictions and improve the estimates of impulse response functions; (iii) assess the importance of intermediate channels in transmitting monetary policy mechanism; and (iv) the way in which the 1997 Asian financial crisis affected the working of monetary policy. Malaysia is an interesting small open economy to study because, following this crisis, the government imposed capital and exchange rate control measures. The overall results suggest that the crisis and the subsequent major shift in the exchange rate regime have significantly affected the Malaysian ‘Black Box’. In the pre-crisis period, domestic variables appear to be more vulnerable to foreign monetary shocks. Further, the exchange rate played a significant role in transmitting the interest rate shocks, whereas credit and asset prices helped to propagate the money shock. In the post-crisis period however, asset prices play a more domineering role in intensifying the effects of both interest rate and money shocks on output, and the economy was insulated from foreign shocks.     

旅游业的环境影响研究

随着大众旅游时代的到来,旅游业的环境影响日渐强烈,并成为公众关注与研究的重要问题。文章从旅游业的自然环境影响、社会环境影响以及旅游地居民的心理响应三个方面综合论述了近年旅游业环境影响研究的新成果。旅游业环境影响量化评价指标体系、旅游业影响下旅游地的未来环境变迁以及自然环境、社会环境和旅游地居民的心理响应之间的交互作用机理将是未来旅游业的环境影响研究的关键内容。     

消费者行为对财政政策的异质反应——以城镇分层收入者为例

对于财政政策与居民消费的关系,主要存在凯恩斯观点、生命周期观点和李嘉图等价命题三种研究视角.但对中国而言,当前的转型经济环境将使现实中符合上述三种视角的居民会同时存在,亦即不同消费群体对财政政策的反应是异质的.文章构建了一个扩展的生命周期理论框架,其中凯恩斯观点和李嘉图等价命题均为这个框架下的特殊形式,从而为消费者行为对财政政策的异质反应提供了一个理论性的解释.此外,文章将我国城镇居民按收入等级分为五组进行相关的经验检验,发现各居民户组对财政政策的反应模式大致按收入水平由高到低表现为李嘉图等价情形、扩展的生命周期情形和凯恩斯情形,这意味着财政政策的制定对各收入阶层的居民具有歧视性效果.文章最后从优化政府购买的支出结构和调整当前税制结构两个方面提出了若干政策建议以刺激国内居民消费的增长.     

The Effect of Protest Votes on the Estimates of WTP for Use Values of Recreational Sites

Contingent valuation studies are often characterized by a considerable number of protest responses, which may cause selectivity bias on the final estimates for WTP. Sample selection models can detect and – if necessary – correct selectivity bias. In economic applications where the relevant dependent variable is continuous, sample selection models are generally estimated using Heckman's 2-step method rather than the FIML estimator. Either method has its own drawback: computational complexity for the FIML method, susceptibility to collinearity problems for the 2-step method. Using data on valuation of forest resources for recreational use, we analyse the performance of the two estimators. In this application, given the presence of some collinearity, the FIML is preferred to the 2-step method. A procedure is outlined to deal with selectivity problems in similar settings.     

Comparing Compliance Behaviour of Students and Farmers. An Extra-laboratory Experiment in the Context of Agri-environmental Nudges in Germany

Increasing popularity of economic experiments for policy impact analysis has led to an on-going debate about the suitability of students to substitute professionals as experimental subjects. To date, subject pool effects in agricultural and resource economics experiments have not been sufficiently studied. In order to identify differences and similarities between students and non-students, we carry out an experiment in the form of a multi-period business management game that is adapted to an agri-environmental context. We compare the compliance behaviour of German agricultural students and German farmers with regard to water protection rules and analyse their responses to two different green nudge interventions. The experimental results reveal that the direction of the response to the policy treatments is similar. Even unexpected behaviour could be reproduced by the student sample. Nevertheless, the magnitude of the treatment effects differed between the two samples. This implies that experimenters in the field of agricultural and resource economics could use the subject pool of students to analyse the direction of nudge policies. If predictions should be made about the magnitude effects, we suggest using a professional subject pool.     

中国黄金市场期货与现货价格关系实证研究

根据向量自回归模型的脉冲响应函数和方差分解方法,借助协整关系和格兰杰因果关系,构建双变量EC-EGARCH模型,对我国黄金期货市场与现货市场的价格关系实证.结果显示,黄金期货与现货之间不存在相互影响关系;协整残差是好的解释变量;杠杆效应和溢出效应不明显;期货市场价格发现功能有待进一步完善.     

Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment

ABSTRACT

This study investigates the relationship between negative brand publicity and a celebrity endorser. First, it explores whether identification with a celebrity moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. Second, it delves into whether consumers’ brand commitment moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. And the study poses the research question, “Does negative brand information impact consumer evaluation of a celebrity endorser, a brand, and purchase intention?” A 2 × 2 between-subject factorial design was used to test the proposed hypotheses. The two factors are level of identification with a celebrity endorser (low or high identification) and level of brand commitment (low vs. high brand commitment). The study found that negative brand publicity had negative impacts on the celebrity endorser, brand evaluation, and purchase intention.