光杆卡的标准化问题应引起充分重视

通过对油田普遍延用的卡瓦式光杆卡缺陷分析，论述了贯彻执行新标准SY／T5029的必要性。介绍了按新标准研制“无压痕标准光杆卡”的过程和应用价值。并对新标准中的缺点提出了改进建议。     

Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites

The communication that Destination Management Organizations (DMOs) address to destination stakeholders plays a central role in attracting attention and resources for sustainable destination development and disclosing the efforts made to be a sustainable territory. There has been extensive analysis on the role of official tourism websites that addresses both DMO's internal and external stakeholders. However, less exploration is available on the relationship between the contents disclosed through tourism websites and the strategic positioning of the destination. This study empirically examines that link with a focus on ‘green/sustainable/responsible' travel. Results show a positive association between the orientation to sustainability in online communication and both sustainable regulation of the tourism sector and tourism development. In contrast, there is no significant association with destination size, tourism maturity and pricing policies.     

基于AHP法的金华市电子商务行业网站评价

电子商务行业网站是电子商务的重要组成部分。金华市是全国电子商务最发达城市之一,对金华市八家著名行业网站进行评价。通过层次分析法,对商务网站的各个内容进行分析,并建立完整的评价系统,用该方法对金华市行业电子商务网站进行评价,其结果可以为本市电子商务网站的发展提供借鉴。     

基于政府门户网站建设浅析日文版网站建设与发展

在信息化社会中,政府网站在电子层面发挥着重要的职能作用。本文就国内政府门户网站的发展现状和发展前景进行分析总结,对日文网站的建设和维护提出建议。     

提升企业网站翻译质量的几点建议

基于目前中国企业网站翻译质量不理想的现状。或可从创建可供全球化的中文网站、控制网站翻译质量、网站更新与翻译同步三方面进行改进,也就是说可以从这几方面入手：精简网页内容、以图表和链接代替文字、确定恰当的语言风格、细化翻译规范、确立试译和校审的规范工作流程等,以提升企业网站翻译质量的建议。     

广东高校档案网站建设状况调查

调查分析广东省高校档案网站建设的状况.广东高校设置的档案网站的数量不多、比例不高;大多数网站的主要内容设置不齐全或者混乱;网站所能提供的利用与管理功能有限.除极少数高校外,总体建设水平不高,提供档案信息服务能力差.     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

The effect of human image in B2C website design: an eye-tracking study

On B2C shopping websites, effective visual designs can bring about consumers’ positive emotional experience. From this perspective, this article developed a research model to explore the impact of human image as a visual element on consumers’ online shopping emotions and subsequent attitudes towards websites. This study conducted an eye-tracking experiment to collect both eye movement data and questionnaire data to test the research model. Questionnaire data analysis showed that product pictures combined with human image induced positive emotions among participants, thus promoting their attitudes towards online shopping websites. Specifically, product pictures with human image first produced higher levels of image appeal and perceived social presence, thus stimulating higher levels of enjoyment and subsequent positive attitudes towards the websites. Moreover, a moderating effect of product type was demonstrated on the relationship between the presence of human image and the level of image appeal. Specifically, human image significantly increased the level of image appeal when integrated in entertainment product pictures while this relationship was not significant in terms of utilitarian products. Eye-tracking data analysis further supported these results and provided plausible explanations. The presence of human image significantly increased the pupil size of participants regardless of product types. For entertainment products, participants paid more attention to product pictures integrated with human image whereas for utilitarian products more attention was paid to functional information of products than to product pictures no matter whether or not integrated with human image.     

In search of employment: online technologies and Polish migrants

This paper seeks to advance our understanding of recruitment strategies focusing on a hitherto undeveloped research area, which scrutinises the relationship between social media and recruitment strategies in the context of facilitating international migration. The case study used to explore this activity is migrant workers from Poland seeking and engaging in employment in the UK hospitality sector. Using empirical findings, the paper outlines the role of the Internet fora as a transnational platform for job searching and job advertising, emphasising migrants' role as recruitment agents.     

Local cuisines and destination marketing: cases of three cities in Shandong,China

This study analyzes how the three cities of Jinan, Qingdao, and Qufu in Shandong Province of China use their cuisines in promoting their destinations. Based on a critical review of previous studies, a conceptual framework was developed, which included five closely related areas: foods, beverages, dining, farming, and food festivals. All related texts, images, videos, brochures, booklets, and websites designed to market these three cities were content-analyzed. The study findings suggest that all the three cities have not yet fully utilized their cuisines in their destination marketing efforts. Although some of their culinary resources appear in their marketing materials, the local cuisines of these three cities are not yet skillfully integrated into their marketing efforts. The present study offers specific theoretical and practical implications on marketing the culinary resources of destinations that are in the early stages of their development.