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1.
During the last decade branding has developed to be one of the main focus areas in consumer marketing. In the industrial marketing area there has only been limited attention to this phenomenon. In this paper we focus on how co-branding can be used on industrial markets to increase value. Through an empirical study of professional purchasers' attitudes towards co-branding activities between two companies, we explore the potential of this strategy.  相似文献   
2.
New market creation through transformation   总被引:1,自引:0,他引:1  
Is new market creation a search and selectionprocess within the theoretical space of all possible markets? Or is it the outcome of a process of transformation of extant realities into new possibilities? In this article we consider new market creation as a process involving a new network of stakeholders. The network is initiated through an effectual commitment that sets in motion two concurrent cycles of expanding resources and convergingconstraints that result in the new market. The dynamic model was induced from two empirical investigations, a cognitive science-based investigation of entrepreneurial expertise, and a real time history of the RFID industry. JEL Classification: M13, M31, D4, D52, D71, D72, L1, L2, P42 We would like to thank the Batten Institute at the Darden Graduate School of Business Administration, University of Virginia, for supporting this research. We would also like to thank the following on specific contributions to our thesis: Anil Menon for his relentless insistence on more precise formulations of effectual reasoning; Jim March for his conversation and for inspiring us to dig into Type I and Type II errors; Rob Wiltbank for firming up the section on opportunity costs; and Stuart Read for helping us clarify our writing. Correspondence to: S.D. Sarasvathy  相似文献   
3.
操作风险涉及银行经营活动的所有领域、各个环节和所有人员,不同银行、不同业务、不同环节的操作风险特征都不相同。操作风险度量是对操作风险进行经济资本配置的基础,目前还没有普遍适用的操作风险度量方法,现有的一些主流模型没有充分考虑内部控制对操作风险的影响和操作风险的因果性特征。因此,操作风险度量模型应考虑到其特征,既要综合主观和客观两方面的因素,也要可以灵活地进行动态调整。考虑到我国商业银行操作风险管理的实际,在操作风险度量模型的选择上,可用内部控制评价结果调整的基本指标法和标准法作为自上而下的度量模型,用贝叶斯网络技术作为自下而上的度量模型。  相似文献   
4.
针对现有机器人自组网运动控制模型无法真实反映机器人运动规律的问题,提出一种新的群组运动控制模型(group movement control model,GMCM)。该模型基于机器人通用运动学模型,采用群组控制算法,对传统群组随机运动模型——参考点群组运动模型(reference point groupmobility,RPGM)进行修改,可描述机器人编队解散和集合的运动状态,满足群组分割与合并的需求。进一步实现GMCM模型,并基于GMCM,RPGM,DRGM模型对机器人自组网路由协议进行模拟仿真。结果表明,基于GMCM模型仿真时协议性能有所降低,较为真实地模拟了机器人编队运动,对机器人自组网的研究具有一定的参考价值。  相似文献   
5.
中国对东亚国家(地区)的贸易长期处于逆差状态,而同时对美国却保持高额顺差。本文通过实证分析认为,中国对东亚的贸易逆差及对美国的贸易顺差之间存在联动效应,并从雁行模式的东亚产业转移、东亚生产网络及美国需求三方面分析了该联动效应产生的原因。还探讨了差额联动的变化趋势:长期看,由于中国在三角贸易中的地位将有所改变,差额联动效应有望减弱;短期看,差额联动效应仍将存在。
Abstract:
China has always been keeping trade deficit with East Asia,but keeping trade sur-plus with America at the same time.The paper proves a coupling effect between the trade surplus and deficit by positive analysis,and analyses the reason why a coupling effect can exist from three aspects:East Asian industrial transfer in flying geese model,East Asian production net-works and American demand.The paper also discusses the trend of coupling effect:in the long run,the effect is expected to reduce since the position of China in triangular trade pattern will be changed;in the short term,the effect will still exist.  相似文献   
6.
王莹丽 《商业研究》2011,(6):207-212
我国临时仲裁机制的缺失带来了种种弊端,作为完善路径的选择,我国可以采用"试点方式"逐步将临时仲裁机制引入仲裁体系。当前金融仲裁方兴未艾,金融纠纷解决的特性及其对临时仲裁的需求,使得金融仲裁成为进行临时仲裁"试点"工作的适当领域。在具体制度构建方面,可从临时金融仲裁的法律地位与基本原则、仲裁协议内容与效力、仲裁员选任与监督、与仲裁机构的支持及法院对临时金融仲裁的监督等方面进行。  相似文献   
7.
政策网络的结构与治理:以我国房地产宏观调控政策为例   总被引:3,自引:0,他引:3  
房地产的宏观调控是我国政府公共管理能力的核心体现,然而,近年来其调控效果并不显著.作为一种新兴的分析工具--政策网络能较好地掌握与处理多元角色参与公共政策制定的议题.因此,本文从政策网络的视角,通过理论研究和案例分析,探讨房地产政策网络的结构特征及其治理机制.研究发现:我国房地产宏观调控的困境关键在于政策网络的开放度太...  相似文献   
8.
This paper reports a comparative qualitative study of how decision-makers in internationalizing SMEs respond to relevant institutions in their domestic environment through networking activity. Twenty SMEs are compared respectively from a developing economy (Egypt) and a developed economy (UK). The two countries contrast both in the effectiveness of their institutional support for SMEs and in their cultural norms towards network relationships. Substantial differences are found between the two national samples in SME decision makers’ networking behaviour in response to specific institutional conditions. The links between institutional conditions, national cultural norms and SME networking responses are explicated in a new theoretical model.  相似文献   
9.
Migrant networks, language learning and tourism employment   总被引:1,自引:0,他引:1  
This paper examines the relationship between migrants’ social networks, the processes of language acquisition and tourism employment. Data collected using netnography and interviews are used to identify the strategies that Polish workers in the UK use to develop their language skills. The paper highlights the roles played by co-workers, co-nationals and customers in migrants’ language learning, both in the physical spaces of work and the virtual spaces of internet forums. It also shows how migrant workers exchange knowledge about the use of English during different stages of their migration careers: prior to leaving their country of origin and getting a job, during their employment and after leaving their job. Implications for academic inquiry and human resource management practice are outlined.  相似文献   
10.
基于TDMA的战术Ad Hoc网络,提出一种分布式的资源预约机制,其中收/发节点采 用协商的方式预约时隙,邻居节点通过侦听方式获得时隙被预约的信息,然后依托该机制提 出一种QoS路由协议,该协议能够在网络节点之间选择一条满足QoS要求且相对短的路径进行 预约时隙,同时对于网络拓扑变化引起的链路故障也能局部修复。仿真表明该协议具有开销 小和可靠性高等特点,能够提高战术Ad Hoc网络的QoS保障能力。  相似文献   
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