当前职业院校审美教育的现状分析及解决途径

审美教育即美育是职业素质教育的有机组成部分,它对培养高素质人才具有重要作用,正日益受到人们的关注。但当前由于多种因素影响,很多职业院校依然在误读与忽视美育,学生审美素养不容乐观,这就需要广大教育者转变观念,加大对美育的研究与宣传,找出问题所在,及时采取有效对策,提升学生综合素养,切实促进职业教育改革的深化。     

Computer-Mediated Customization Tendency (CMCT) and the Adaptive e-Service Experience

Adaptive customization systems are common in the delivery of e-service. However, consumers vary in their reaction to these systems. We introduce computer-mediated customization tendency (CMCT), a composite individual difference variable that reflects a consumer's personal preferences for designing and interacting with adaptive online environments to create valuable e-service experiences. To measure CMCT, we developed a formative index composed of need for control, technology innovativeness, and aesthetic appreciation. The results show CMCT influences adaptive online behavior and the perceived value of the adaptive e-service experience. In addition, customization-prone and customization-averse consumers differ in how they perceive the costs, benefits, and overall value of the experience.     

Positive emotions and behavioral intentions of customers in full-service restaurants: Does aesthetic labor matter?

Based on the Mehrabian–Russell model, this study investigates whether aesthetic labor performance affects the positive emotions and behavioral intentions of customers in full-service restaurants. This research also identifies the mediating effects of positive emotions on aesthetic labor and behavioral intentions. A total of 320 valid questionnaires were collected from the customers of a well-known chain of restaurants in Taiwan. Structural equation modeling was used to estimate a model linking aesthetic labor, positive emotions, and behavioral intentions. The results revealed that aesthetic labor positively and significantly influences positive emotions and behavioral intentions, and that positive emotions positively and significantly influence behavioral intentions. However, when the control variables of food quality, ambiance, and service quality were added, aesthetic labor did not positively influence behavioral intentions. In addition, positive emotions did not mediate the relationship between aesthetic labor and behavioral intentions. Finally, we provide a discussion on practical implications and suggestions for future research.     

科技工作者的审美倾向与其问题发现和解决的相关性分析

采用"中国公民人文素质调查问卷",对全国1089名科技工作者的审美倾向与问题解决进行了相关性分析。结果表明:科学美对于科技工作者具有极为重要的方法论意义,但不具有本体意义;科技工作者的"艺术美"审美倾向与问题解决不具有直接的相关关系,推动科学问题解决的审美倾向是科学美审美倾向,推动科学问题发现的审美倾向是自然美审美倾向,并针对上述结果进行了相应探讨。     

Hospitality aesthetic labor management: Consumers’ and prospective employees’ perspectives of hospitality brands

This research addresses a critical phenomenon in the global hospitality industry: aesthetic labor management. The study examines how frontline service employees’ managed display of aesthetics influences consumers’ (Study 1) and prospective employees’ (Study 2) brand evaluations along with other behavioral responses. Study 1 revealed that consumers’ perceived aesthetic labor fit regarding employees’ static appearance and performative mannerisms can lead to positive brand evaluations and customer-based brand equity via the mechanism of conceptual fluency. Study 2 found, via the same mechanism, that prospective employees’ perceived aesthetic labor fit of performative mannerisms—but not static appearance—can lead to positive brand evaluations, perceived value fit with the organization, and intentions to join the organization. Theoretical implications, practical recommendations, study limitations, and suggestions for future research are provided on the basis of these findings.     

基于期待视野的综合英语课程调查报告 ——以广东工业大学华立学院为例

综合英语课程是英语专业学生的专业基础必修课,其重要性贯穿整个英语专业的学习中。为了更准确地把握学生对综合英语系列教材的文本解读模式,笔者结合接收美学中的“期待视野”理论,以独立本科院校的英语专业学生为调查对象,针对学生对该门课程的教学目的和文本解读的难度、喜好等方面设计了相应的问题进行了调查。调查的数据显示学生对综合英语课程的期待和认知有明显的差异。调查的结果既有利于教师了解学生的综合英语文本自我解读模式,也能为综合英语系列教材文本解读的课堂教学提供有力的参考数据,辅助相关文本的教学,优化教学效果。     

On The Notion of Organic Holism in Aristotle＇s Poetics

The theories in Aristotle＇s Poetics are the earliest and the basis of western principal aesthetic notions. This article generally analyzed a very important aesthetic thinking of Aristotle in this work --the notion of organic holism. The significance of this notion to literary theories is also included.     

Tourists’ aesthetic assessment of environmental changes,linking conservation planning to sustainable tourism development

Abstract

Tourists often travel to experience the natural beauty of a destination such as the Great Barrier Reef (GBR) in Australia. This nature-based destination attracts millions of tourists every year because of its outstanding underwater aesthetics. Recently, parts of the GBR have been degraded by warming sea temperatures and other local anthropogenic influences, threatening the Reef aesthetics and tourism in the region. In order to deal with this topical issue, the current research investigates tourists’ aesthetic assessment of environmental changes in the GBR ecosystem. Research outcomes indicate that tourists’ perceived beauty of the Reef is sensitive to environmental changes. The disappearance of sea animals (colourful fish, turtle), degrading coral and decreasing water quality negatively influence their aesthetic assessment, which can reduce tourist visitation in the long-term. Hence, sustainable tourism development in the GBR regions can only be achieved when government support for environmental management is strengthened. Conservation programs of the GBR should expand beyond coral restoration for controlling water quality, reducing pollution and protecting aesthetically appealing sea animals.     

安化黑茶的审美表现

安化黑茶历史悠久,制作古朴,呈现出沧桑原始之美。茶叶外形粗糙,凸显遒劲神韵和原始、粗犷之美。在清幽环境中,观红橙汤色,品黑茶淡淡的松烟香,更是一种于物质中寻求超物质的独特享受。黑茶具有多种功效,给人的身心以美的享受。黑茶以陈显优,一度成为收藏佳品。     

基于媒体习惯研究的高校音乐美育管理平台探索

本研究基于媒体习惯的概念,通过对现今高校学生音乐媒体习惯的现状及相关影响因素进行实证研究,以探索符合大学生媒体习惯的高校音乐美育平台的构建。研究结果显示,基于网络的音乐传播方式是大学生最为习惯的,同时其他音乐传播媒体和传播方式并没有完全退出大学生的生活;第二,低年龄的大学生表现出更为活跃的、多样化的音乐媒体习惯;第三,器乐的学习会减少大学生与音乐电视媒体的接触行为,增加其通过音乐会、乐谱、人际传播的音乐接受途径;第四,性别方面,女大学生相对于男生会选择更多样化媒体习惯来聆听音乐;第五,音乐类型方面,西方音乐的爱好者具有明显的网络媒体选择习惯。