转型期企业参与CBA市场营销的策略研究

本文主要通过对转型期我国企业参与CBA营销活动获得的各种成功经验进行回顾总结,揭示企业在CBA市场培育中的内部发展规律,从而提出企业参与CBA产业的相关策略,为大型企业开拓体育市场起到抛砖引玉的作用。     

CBA与NBA优秀大前锋强攻能力的比较研究与对策分析

文章通过对CBA与NBA优秀大前锋在比赛中强攻技术指标及强攻效率的比较,分析两者之间的差距,并根据当前篮球运动的发展趋势,提出一些能够提高CBA优秀大前锋训练效果及运动水平的合理建议和对策。     

Using the budget constraint to monetarise impact assessment results

Recent developments in Life Cycle Impact Assessment (LCIA) provide a basis for reducing the uncertainty in monetarisation of environmental impacts. The LCIA method “Ecoindicator99” provides impact pathways ending in a physical score for each of the three safeguard subjects humans, ecosystems, and resources. We redefine these damage categories so that they can be measured in terms of Quality Adjusted Life Years (QALYs) for impacts on human well-being, Biodiversity Adjusted Hectare Years (BAHYs) for impacts on ecosystems, and monetary units for impacts on resource productivity.The monetary value of a QALY can be derived from the budget constraint, i.e. the fact that the average annual income is the maximum that an average person can pay for an additional life year. Since a QALY by definition is a life-year lived at full well-being, the budget constraint can be determined as the potential annual economic production per capita at full well-being. We determine this to be 74,000 EUR with an uncertainty estimate of 62,000 to 84,000 EUR. This corresponds well to the 74,627 EUR willingness-to-pay estimate of the ExternE project. Differences to other estimates can be explained by inherent biases in the valuation approaches used to derive these estimates.The value of ecosystems can be expressed in monetary terms or in terms of QALYs, as the share of our well-being that we are willing to sacrifice to protect the ecosystems. While this trade-off should preferably be done by choice modelling, only one such study was found at the level of abstraction that allows us to relate BAHYs to QALYs or monetary units. Stressing the necessity for such studies, we resort to suggest a temporary proxy value of 1400 EUR/BAHY (or 52 BAHY/QALY), with an uncertainty range of 350 to 3500 EUR/BAHY.The practical consequences of the above-described monetarisation values has been investigated by combining them with the midpoint impact categories of two recent LCIA methods, thus providing a new LCIA method with the option of expressing results in both midpoints and an optional choice between QALY and monetary units as endpoint. From our application of the new method to different case studies, it is noteworthy that resource impacts obtain less emphasis than in previous LCIA methods, while impacts on ecosystems obtain more importance. This shows the significance of being able to express impacts on resources and ecosystems in the same units as impacts on human well-being.     

国外食品安全规制评估的CBA法及启示

CBA法是国外采用的一种较为成熟的对规制绩效进行评估的方法。运用CBA法对食品安全规制进行评估，可以提高政府实施规制的效率，合理配置财政资源，帮助企业更有效地制定食品安全规制战略。     

NBA进入中国市场后对CBA的影响及对策分析

本文结合NBA提出的"中国联赛计划",根据当前基本国情和体育发展环境,提出CBA联赛有效应对策略,希望对CBA联赛的发展提供有益的借鉴和参考。     

关于浦东新馆运用RFID技术的经济学思考

浦东图书馆新馆成功运用RFID技术引发了笔者对其经济价值的思考。如何能正确测算公共图书馆RFID项目的价值是本文的核心论题。本文通过文献分析，总结出一个恰当的项目分析方案，即分别测算项目的成本和收益，最后总结出测算模型。     

从不同角度看CBA与NBA的差距

本文是将CBA和NBA作为研究对象,对两个队伍在不同的技术和不同位置队员作战能力及效果进行分析,以及全队作战技术及能力的分析,后卫队员的进攻能力同2004-2005赛季NBA优秀后卫的相应指标做了对比分析;通过对CBA与NBA部分优秀大前锋在比赛中的抢后场篮板、抢断、盖帽、主动犯规等几个方面的防守能力进行比较分析,并试图找出对比赛效果的影响因素,为今后的比赛和训练提供参考依据,并提出相应的建议。     

CBA联赛商业运营机制的分析研究

CBA运营机制分析:市场供给分布过于集中,供给主体融资渠道单一;市场整体规模不足;市场运行应有的委托代理机制缺失;市场管制行为较多.市场管理、服务意识不足;市场主体(各职业篮球俱乐部)运作不规范;社会转型过程中的"体制性约束";相关的法律、法规不完善;劳务市场不健全.     

NBA的运营模式及其对CBA的启示

NBA是一个国际体育及媒体集团,它已经成为体育产业的一个典范。NBA有完善的模式。它的的决赛系统由30个俱乐部的最大投资者组成,这使得联盟与俱乐部利益一体化。最高决策系统为NBA董事会,聘请总裁作为最高负责人。在NBA联盟与各个俱乐部的关系中,NBA的每个俱乐部都属于企业法人性质,以盈利为目标,其内部包括球队老板,管理人员以及教练和球员等主体。本文将研究NBA的成功之处以及它对CBA的启示     

A cost-benefit analysis of restoring the Em River in Sweden: valuation of angling site characteristics and visitation frequency

This article uses Cost-Benefit Analysis (CBA) to evaluate restoration scenarios aimed at improving angling on the Em River in Sweden. We find that none of the proposed projects are socially profitable when considering only values associated with angling. We rely on a Choice Experiment (CE) to derive utilities and estimate the monetary value of angling site characteristics and then also use the utilities derived in a visitation frequency using a two-stage budgeting approach. The visitation frequency is then used to extract values for fishing license sales and business-related income. The case study illustrates how CBA can provide useful insights into the potential economic returns of environmental restoration projects. Our case study also indicates that the results in terms of Willingness-To-Pay (WTP) and visitation frequency are general findings – i.e. they appear similar across angling sites – which is particularly useful from a policy point of view because it supports the use of benefit transfer for more cost-effective river management.