Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

A COMPREHENSIVE REVIEW FOR GREEN PRODUCT TERM: FROM DEFINITION TO EVALUATION

Nowadays, interest in corporate environmental strategies shifts from cleaner processes to the holistic nature of green products. The relevant literature argues that firms have the opportunity to pioneer through green product innovation, allowing them to differentiate and thus gain competitive advantage. Environmental burden of products during their entire life cycle is undeniable. Due to the weakness of the existing literature that inadequately addresses a commonly accepted green product definition, as well as the thereby caused inconclusive academic empirical results on firms' competitiveness, there are many cases of businesses greenwashing behavior. The overall contribution of this exploratory paper, on determining and evaluating the degree of greenness of a product, is twofold; first, starting with a systematic literature review, authors further contribute by proposing an integrative definition that addresses the so far existing terminological gap. Next, after reviewing the existing environmental assessment tools, authors based on the developed definition and in accordance to its dynamic dimension contribute to the existing methodology, as the paper reveals issues that need to be considered in the evaluation of green products.     

A multivariate distance nonlinear causality test based on partial distance correlation: a machine learning application to energy futures

This paper proposes a multivariate distance nonlinear causality test (MDNC) using the partial distance correlation in a time series framework. Partial distance correlation as an extension of the Brownian distance correlation calculates the distance correlation between random vectors X and Y controlling for a random vector Z. Our test can detect nonlinear lagged relationships between time series, and when integrated with machine learning methods it can improve the forecasting power. We apply our method as a feature selection procedure and combine it with the support vector machine and random forests algorithms to study the forecast of the main energy financial time series (oil, coal, and natural gas futures). It shows substantial improvement in forecasting the fuel energy time series in comparison to the classical Granger causality method in time series.     

三菱CNC调试及故障排除

介绍调试三菱CNC时，排除故障的数个实例。     

虚拟设备驱动程序的开发设计

深入分析了 Windows9x的虚拟机环境 ,Vx D技术的文件结构及其消息处理 ,介绍了 Vx D常用开发工具。最后给出了一个 Vx D例程     

当代西方政府改革与治理中常用的市场化工具

市场机制及工商管理技术(市场化工具)在政府治理中日益加强地应用,成为2 1世纪西方行政管理改革与发展的一般趋势。当代西方政府改革与治理中常用民营化、用者付费、合同外包等十几种市场化工具     

盾构机自动控制技术现状与展望

随着我国社会主义市场经济的迅速发展以及科技水平的不断提升,交通运输行业得到了蓬勃发展。当前,随着我国地下隧道等各项工程建设数量的不断上升,盾构机的重要性不言而喻。加强对盾构机自动控制技术的研究工作,不断解决该技术应用过程中存在的问题,才能有效地促进技术应用,为提升我国地下工程施工安全性能奠定技术支持。     

我国港机CAD的应用与发展

港口装卸机械产品计算机辅助设计简称港机ＣＡＤ，本文介绍了港机ＣＡＤ１５年来发展的历程和取得的成绩，指出了港机ＣＡＤ今后的研究方向与课题。     

广州-茂名铁路换碴施工技术

文章介绍了有关在广州-茂名铁路运用大型养路机械进行更换石碴施工的技术和经验。     

上市公司内部审计管理战略初探

上市公司内部审计在建立完善企业内部控制、加强内部管理、提高企业核心竞争力方面发挥着越来越大的作用。本文认为,在国际、国内经济形势日益发生变化的今天,如何从战略的角度开展内部审计的核心专长和核心能力的培养;内部审计人员的人事、招聘管理和内部审计人员的绩效评价管理的研究,显得十分重要。