汽车营销的渠道权力结构分析

渠道权力是每一个渠道成员自然而然所拥有的,营销渠道的现状可以说是渠道成员权力运用后的结果。本文从渠道权力及其来源的科学解释入手,针对汽车行业的特点,分析汽车制造商和分销商的三种渠道权力关系,并进一步分析渠道权利的运用方式。     

The role of program fairness in asymmetrical channel relationships

Managing distributor compliance with manufacturer-initiated programs is critical to both program success and relationship enhancement. This study examines how a manufacturer might better motivate distributors with varying levels of dependence. Previous research suggests that two variables influence distributor compliance: economic incentives and dependence dynamics. Drawing from fairness heuristic theory, this study extends previous research by investigating the role of fairness in affecting compliance and long-term relationships. The authors observe the contingent effect of fairness along various levels of distributor dependence. In the context of a naturally occurring program, the authors collect data from a focal manufacturer's distribution channel and find that (1) fairness perceptions have significant impacts on both compliance and relational outcomes, (2) the efficacy of program fairness declines as distributor dependence increases, and (3) distributor dependence increases the effect of economic incentives on compliance. The authors discuss the theoretical and managerial implications of these findings.     

基于银行流动性管理视角的宏观审慎与货币政策协调研究

本文从商业银行流动性管理视角出发,探究银行微观主体行为如何影响宏观审慎与货币政策的协调。我们借鉴净稳定资金比例的设计理念,将商业银行的流动性管理行为纳入传统理论模型,刻画出两种流动性管理行为对货币政策信贷传导渠道效率的潜在影响及传导路径。在此基础上,采用我国50家商业银行2012年第1季度—2018年第2季度面板数据进行实证检验。我们发现,银行为提升长期流动性水平而进行的优化信贷资产结构的行为,能够显著提高货币政策传导效率。但是,部分净稳定资金比例较低的股份制银行和城市商业银行调整非信贷资产结构的行为则有可能降低货币政策传导效率。因此,在执行既有流动性监管措施的同时,关注与引导银行资产结构调整方式,对增强宏观审慎与货币政策的协调大有裨益。     

Does retail type matter? Consumer responses to channel integration in omni-channel retailing

A critical issue faced by marketing practitioners today is orchestrating strategies that provide a smooth consumer experience in an omni-channel environment. The extant literature offers limited guidance on managing the consumer journey in an omni-channel environment across different retail types. Using the S–O-R framework as its basis, this study generates novel insights by examining how different types of retailers influence consumer perceptions of channel integration (CPCI) as well as consumer empowerment, trust, satisfaction, and patronage intention. Data from 736 consumers was collected using purposive sampling to target those who interact with retailers from high-end specialty stores, department stores, and hypermarkets. The data was then analysed using partial least squares structural equation modelling (PLS-SEM). We find that consumers from high-end specialty stores, hypermarkets, and department stores have different perceptions when patronising the omni-channel retail business. The implications of the study are discussed and suggestions for future research are presented.     

Understanding the role of situational factors on online grocery shopping among older adults

This paper seeks to identify the situational factors that drive the adoption of online grocery shopping among older adults. A two-step research process is employed. First, exploratory qualitative research is carried out to identify situational factors that older adults take into account when deciding whether to buy groceries online. This is followed by a conjoint experiment to determine which situational factors are considered most important when making such a decision. The sample consisted of 9 participants in the in-depth individual interviews and 206 respondents in the conjoint experiment. The findings indicate that health, mobility issues, and distance to a store are the most important situational factors driving older adults to buy groceries online. Moreover, the findings confirm that the adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables. The findings contribute to managerial practice by providing online grocery retailers with insight that can be applied when designing promotional programs targeted at older adults.     

The effect of capital requirement regulation on the transmission of monetary policy: evidence from Austria

This paper analyzes the role of banks’ regulatory capitalization in the transmission of monetary policy. We use a confidential dataset for Austrian banks spanning from the first quarter of 1997 to the fourth quarter of 2003. We find evidence that Austrian banks react in an asymmetric way to monetary policy depending on their regulatory excess capitalization, i.e. low capitalized banks react more restrictively to a monetary tightening than their highly capitalized peers.

跨境资本流动会加大金融波动吗?

日益活跃的跨境资本流动与金融波动的关系备受学术界关注,"国际风险承担渠道效应"的提出使人们开始重视金融中介在其中发挥的重要作用。本文基于全球79个国家1996-2017年的面板数据,采用系统GMM估计方法,考察了跨境资本流动对金融波动的影响,以及"国际风险承担渠道效应"存在与否。研究结果表明:大规模的跨境资本流动会增大金融体系脆弱性,加剧金融波动,对一国金融稳定造成强有力的威胁;跨境资本巨额的流出与流入均无助于金融稳定;跨境资本流动会通过影响金融中介的风险感知来改变其风险承担行为,最终会进一步放大跨境资本流动对金融稳定的负向作用,即存在"国际风险承担渠道效应"。因此,中国应坚持完善跨境资本流动管理体系与健全宏观审慎监管框架,严守资本充足率这一重要风险防线,加强对跨境资本和金融中介行为的监管,维护金融稳定。     

What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection.     

大频偏卫星扩频信号的基带处理算法的FPGA实现

多普勒频偏一直是卫星通信中不可忽视的消极因素。针对多路混叠的卫星扩频信号下变频以后所产生的大多普勒频偏,在匹配滤波结构中采取改进的部分相关算法,在基于并行导频的信道估计中根据信道状况改变估计长度,实现了大频偏下卫星扩频信号的基带处理。     

干部经历会影响农户选择电商销售渠道吗?——基于荔枝种植户的实证分析

基于印记理论,选取2020年广东和广西两省荔枝主产区的964户种植户作为调研对象,运用logit模型进行实证分析,探索干部经历对农户选择电商销售渠道的影响。结果显示:干部经历对荔枝种植户采用电商销售具有显著的正向影响,而农户自身具有的销售渠道资源也是荔枝种植户选择电商销售的动力之一,其与干部经历带有的政治资本共同推动种植户选择电商销售。因此,要发挥具有干部经历的农户在农产品电商发展中的带头人作用,培育当地的销售服务团队与提供更多的销售渠道资源,并联合社会多方力量加大对农产品电商销售的培训力度。