Modelling leadership—Implicit leadership theories in Sweden

This paper investigates Swedish data on implicit leadership theories in comparison with data from 61 other nationalities, testing the identification of a Swedish leadership style in light of globalization and possible converging value-formation processes. Global questionnaire data from 17,310 (900 Swedish) middle-managers constitute the basis for our analyses, using both a within-country perspective and a between-country perspective. While acknowledging the presence of almost universally endorsed leadership attributes, such as being inspirational and visionary, “typical” Swedish leadership attributes are possible to identify. Thus we challenge the simplified version of global convergence regarding leadership ideals and management ideology. On a basis of this study, we conclude that the notion of a Swedish leadership style is still meaningful and valid as a device for a better understanding of leadership efforts and cross-cultural interaction.     

Book essay on “The Dark Side of Transformational Leadership: A Critical Perspective”

The recent economic misfortune challenges the legitimacy of business leadership and those presented as heroic, charismatic and transformational visionaries. This book contributes to the lively debate about the role of transformational leadership in business and society. Tourish parallels transformational leadership with cults; and argues that the noticeable overlaps should caution against the potential of moving organizations further along the dysfunctional cult continuum than is desirable. In addition to dissent, Tourish promotes consideration of an alternative perspective based on institutionalized feedback into the organizational decision-making process. This book sets out to prepare students of leadership to critically analyze and reflect on leadership behavior and decisions, and to warn, against trusting too much in the judgment of others and not enough in our own.     

The charismatization of routines: Management of meaning and standardization in an educational organization

This paper reports a study of a Swedish School company, characterized by charismatic leadership and a radical vision, trying to create and implement standard operating procedures. We illuminate how efforts to bureaucratize are given meanings quite different to conventional ones of experiences of constraints and, at best, reluctant acceptance. The charisma that the members of the organization ascribe to the founder and the linking of standardization with radical corporate vision and identity building are viewed as central. Theoretically, the paper aims to throw some new light on the theme of organizational control through showing how different forms of control may intersect. The need to develop ideas that can bridge various forms of control is emphasized. Hence, we suggest a concept that may prove helpful in such a project: the charismatization of routines.     

Retail Luxury Strategy: Assembling Charisma through Art and Magic

Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic persona of the creative director and to diffuse his aesthetic ideology to the brand. Moreover, luxury retail strategy enlists magical and aesthetic principles within and without the store to achieve these ends. Finally, retail luxury is producer rather than consumer oriented and seeks to generate awe rather than community. This strategy appears to be to some extent a response to legitimacy crises provoked by recent strategic extensions of luxury brands into mass marketing. We offer some implications for marketing in which the charisma of a key personage is at stake.