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Chris Zhen Gan Zhu;C. Michael Hall;Lawrence Hoc Nang Fong;Feifei Lin;Sara Naderi Koupaei; 《International Journal of Tourism Research》2024,26(4):e2727
ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application. 相似文献
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以ChatGPT为代表的生成式人工智能技术的更新与进步,在为人类提供便利的同时也存在潜在的法律风险。围绕这些风险,对生成式人工智能生成物引发的知识产权归属问题进行探讨。这些风险势必会影响多方主体的利益。对此,需要完善法律法规及时确定享有权利、承担义务主体。同时应树立监管体系,加强全过程监管。还要建立惩罚机制,加大对侵权行为的打击力度。实行多个主体全方位联动治理,平衡各类主体的利益。规制ChatGPT在内的生成式人工智能所引发的各类知识产权问题。 相似文献
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Justin Paul Akiko Ueno Charles Dennis 《International Journal of Consumer Studies》2023,47(4):1213-1225
The need of the hour is to encourage research on topics with newness and novelty. In this context, this article discusses multidimensional benefits and potential pitfalls of using artificial intelligence-based Chat Generative Pre-trained Transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context of ChatGPT. ChatGPT provides algorithm-generated conversational responses to text-based prompts. Since its launch in the late 2022, ChatGPT has generated significant debate surrounding its hallmarks, benefits and potential pitfalls. On the one hand, ChatGPT can offer enhanced consumer engagement, improved customer service, personalization and shopping, social interaction and communication practice, cost-effectiveness, insights into consumer behaviour and improved marketing campaigns. On the other hand, potential pitfalls include concerns about consumer well-being, bias, misinformation, lack of context, privacy concerns, ethical considerations and security. The article concludes by outlining a potential future research agenda in the area of ChatGPT and consumer studies. Overall, this article provides valuable insights into the benefits and challenges associated with ChatGPT, shedding light on its potential applications and the need for further research. 相似文献
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Daniel E. O'Leary 《International Journal of Intelligent Systems in Accounting, Finance & Management》2023,30(1):41-54
Google, Facebook, OpenAI, and others have released access to versions of language chatbots that they have developed. These chatbots have been trained on massive amounts of text using neural networks for language processing. Using an approach similar to security penetration testing, this paper investigates and compares three different chatbots, assessing potential strengths and limitations of these systems. The paper presents several findings, including a comparison of those systems across answers to common questions, an analysis of the use of names and activities to guide discussion in two systems, an analysis of the extent of differences in responses arising from “regeneration” of a question, the determination of a weakness in a system of knowing “who” invented something, development of a potential new subfield, sensitive topic classifiers, and an analysis of some of the implications of these findings. As part of this analysis, I find emerging topics in chatbots, such as “topic stalemate” and the use of sensitive topic classifiers. 相似文献
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随着以 ChatGPT 为代表的生成式人工智能技术产生,原有的基于传统人工智能的治理模式逐渐无法适应当前新局面。基于场景的分散型治理和提前预防型的监管理念,迫使国家进一步调整治理模型和治理理念。通过聚焦生成式人工智能的安全风险和治理困境,分析现有治理模式的不足,探讨适应新形势的智能化治理模型。采用文献研究和内容分析法,从理论上剖析现有治理体系的局限,为新型治理模式提供理论依据。研究结果表明,仅依靠硬性规范和监管不足以治理生成式人工智能的复杂性,新型治理模式需从治理理念、体系、规范和机制四个方面入手,构建多元主体参与的治理体系,并平衡审慎与包容的规范导向。同时,建议建立全流程的监管与评价模式,以法律和技术手段为支撑,推动生成式人工智能治理模式的创新,实现社会发展与稳定的动态平衡。 相似文献
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Daniel E. O'Leary 《International Journal of Intelligent Systems in Accounting, Finance & Management》2023,30(3):113-119
Since the release of OpenAI's ChatGPT, there has been substantial interest in and concern about generative AI systems. This paper investigates some of the characteristics, risks, and limitations with the enterprise use of enterprise large language models. In so doing, we study the organizational impact, continuing a long line of research on that topic. This paper examines the impact on expertise, the organizational implications of multiple correlated but different responses to the same query, the potential concerns associated with sensitive information and intellectual property, and some applications that likely would not be appropriate for large language models. We also investigate the possibility of agents potentially manipulating the content in these large language models for their own benefit. Finally, we investigate the emerging phenomenon of “ChatBot Enterprise” versions, including some of the implications and concerns of such enterprise large language models. 相似文献
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《International Journal of Research in Marketing》2023,40(2):269-275
How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the way we have been conducting—and evaluating—academic research, teaching, and business practice? What are the implications for the theory and practice of marketing? What are the opportunities and threats, and what are some interesting avenues for future research? This editorial aims to kick off an initial discussion and stimulate research that will help us better understand how the marketing field can fully exploit the potential of GenAI and effectively cope with its challenges. 相似文献
8.
Justin Paul;Akiko Ueno;Charles Dennis;Eleftherios Alamanos;Lucill Curtis;Pantea Foroudi;Agnieszka Kacprzak;Werner H. Kunz;Jonathan Liu;Reza Marvi;Sree Lekshmi Sreekumaran Nair;Ozlem Ozdemir;Eleonora Pantano;Thanos Papadopoulos;Olivia Petit;Sapna Tyagi;Jochen Wirtz; 《International Journal of Consumer Studies》2024,48(2):e13015
Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital transformation of businesses, society, and consumers. Therefore, digital transformation has become a pivotal focus for organizations across various sectors in recent years. Despite differing scholarly perspectives on the concept and elements of digital transformation, a consensus exists that it significantly impacts consumer decisions and necessitates organizational adaptation. Recent challenges such as the COVID-19 pandemic have further accelerated the need for digital transformation and its effects on consumers. This necessitates an editorial perspective on this most important topic to establish future research agenda encompassing the various dimensions of digital transformation. The purpose of this editorial perspective is to review research on digital transformation from a multidisciplinary viewpoint and provide insights into several key domains—Internet-of-Things, social media, mobile apps, artificial intelligence, augmented and virtual reality, the metaverse, and corporate digital responsibility—that are poised to fuel the pace of digital transformation. Each domain is analyzed through a lens of introduction, role, importance, multifaceted impact, and conclusions. Future research directions are suggested. 相似文献
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ChatGPT, an advanced natural language processing (NLP) model based on GPT-4 architecture, demonstrates exceptional ability in comprehending, interpreting, and generating human-like writings. Our study explores ChatGPT's potential applications and challenges in the accounting field. With cutting-edge NLP capabilities, ChatGPT has the prospect of reshaping various accounting processes by automating repetitive tasks, enhancing financial and managerial reporting and analysis, improving auditing and tax practices, and simplifying client interactions. Meanwhile, recognizing and mitigating possible limitations are vital to ensure the ethical and reliable utilization of AI and NLP techniques in the accounting and business sectors. Our study provides practical insights for accounting professionals, policymakers, investors, and other stakeholders to leverage this cutting-edge technology to revolutionize the accounting profession, echoing society's ideal blueprint for a promising AI-empowered economy. 相似文献
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